Effective Communication Across Cultures: Relating Business to a Person from the Indian Community

774 Words3 Pages
Introduction Establishing and maintaining good relations with others and particularly the customers and potential customers is very important in becoming a successful business person in whichever sector one is engaged in; be it technology or finance. However, due to global cultural differences, companies may face several challenges when aiming to expand and become more competent in the market. Therefore, one should seek diverse cultural knowledge from a certain environment before engaging ones business in that specific area. The focus of this study will be on how to relate business with a member from the Indian community. To achieve maximum results in communication, one has to focus first on the background of Indians as far as business is concerned. For starters, we learn that Indians have a diverse culture with 16 different official languages. One would find it extremely exhausting to have to learn all the 16 languages in order to convey clear and concise messages; however, Indians have had to embrace the English language. The opportunity for expansion of companies is quite promising in the Indian market. Indians still hold to the caste system thus makes sure that a hierarchy is maintained within the structure of business. Since most companies are family businesses, one individual from the family who has a strong will is chosen to head and is the one who is entitled to pass down instructions in an authoritarian manner. The instructions are to be followed to the letter
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