Effective Communication

1798 WordsApr 19, 20128 Pages
[pic] [pic] NAME : MUSWA JOEL PROGRAM : HACC 2 REG NUMBER : R102325A COURSE : BUSINESS COMMUNICATION SKILLS FOR COMMERCE (CSCO103) LECTURER : MR MUTAMBWA DUE DATE : 30 MARCH 2012 Q : Effective communication is the backbone of any business organisation. Discuss. Communication can be defined as a two way process of reaching mutual understanding in which participants not only exchange(encode and decode) information but also create and share meaning. Effective communication is whereby the information send must be received and understood by the receiver in…show more content…
Operational managers and their subordinates are believed to have a closer contact with customers and clients, therefore they know better what the customers need at a specific time and the proper decisions are made as to what should the organization do to meet the demands of the consumers(delivering the right merchandise to the right people at the right time and place). Communication also increases participation, that is, if a goal is communicated throughout the organization, the subordinates with the aim of achieving self esteem would want to participate in the attainment of the desired outcome motivated by the rewards they expect from participation, effort and performance(Victor Vroom’s expectancy theory). Production of defects is also reduced by effective communication. Subordinates usually work under instruction, that is, there should however be proper clarification on what really needs to be produced, boiled or roasted chicken. If there are no proper channels of communication, producers end up producing the products that are not required. Effective communication also facilitates coordination between individuals and departments within an organization (production department and the marketing team or the research and development department). Communication
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