Effective Marketing Strategies Essay

2802 Words 12 Pages
 INTRODUCTION
People make-up the market. It is a known fact that people are different. As consumers, their needs, preferences, motivations, and behaviour will differ from one another. This makes the job of marketers challenging. How should marketers adapt their product, pricing, promotion and distribution to suit changing consumer needs, preference, motivation and behaviour at the domestic and international level ?

OVERVIEW
We are all consumers. As a consumer, our personal related variables such as income, gender, age, occupation, attitudes, lifestyle, and personality will affect how we choose to buy and use goods or services. As such marketers need to understand the personal related variables of their customer as they influence their
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 INTRODUCTION
People make-up the market. It is a known fact that people are different. As consumers, their needs, preferences, motivations, and behaviour will differ from one another. This makes the job of marketers challenging. How should marketers adapt their product, pricing, promotion and distribution to suit changing consumer needs, preference, motivation and behaviour at the domestic and international level ?

OVERVIEW
We are all consumers. As a consumer, our personal related variables such as income, gender, age, occupation, attitudes, lifestyle, and personality will affect how we choose to buy and use goods or services. As such marketers need to understand the personal related variables of their customer as they influence their choice to buy and use goods or services. Only then they can develop effective marketing strategies to reach out to their customers and generate the required sales turnover.

CHANGING DEMOGRAPHICS
• Demographics represents the size, structure and distribution of a population.

• When you understand how demographics are changing you will be able to predict the following ;

 Which product will be in demand ?
 Where would consumers prefer to buy them ?
 How much are they willing to pay for them ?
 What is the best way to communicate to consumers about a product ?

• Demographics are used by marketers in 2 major ways :-

i. To describe maket segments that have been formed. This information when combined with psychographic