Effective Message Strategy For Sleeping Pods

Satisfactory Essays

Successful products under today’s competition have one thing in common; they attach a great importance to their consumers’ perspectives and needs. In order to have an effective product, we must have an affective message strategy. Our main message for Sleeping Pods is “a safe, reliable, and convenient product that will enhance the ability to obtain sleep when lacking space and time.” Being able to have or catch up on sleep gives more stability in the work environment and everyday life. Although any form of advertisement would benefit our product we really want to focus on reaching college students between the ages of 18-25. We will have tables set up at local college events, sponsorships, put up posters/flyers, and even start a Sleeping Pod

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