Effective New Product Development

8039 Words33 Pages
NPD – Report Part 2

Table of Contents
1. 2. Summary - Part 1 .................................................................................................................................. 3 Idea screening ....................................................................................................................................... 4 2.1 Methods of Idea Screening ................................................................................................................. 4 2.2 Kucsmarksi 6 types of screen .............................................................................................................. 5 3. Concept Development & Concept Testing
…show more content…
21 5.2 Product Testing ................................................................................................................................. 23 6. Commercialization & Launch .................................................................................................................. 23
Glow in the Dark T - Shirt

1

NPD – Report Part 2
6.1 Marketing Strategies ......................................................................................................................... 23 6.1.1 Product ....................................................................................................................................... 24 6.1.2 Position ...................................................................................................................................... 24 6.1.3 Price ........................................................................................................................................... 25 6.1.4 Promotional Plan........................................................................................................................ 25 6.2 Promotional Mix ............................................................................................................................... 25 6.2.1 Advertising ................................................................................................................................. 25 6.2.2 Support Media
Get Access