Effective Public Relations For Your Business World

The smell of fresh-brewed Starbucks coffee is one of those things that makes my heart beat faster than usuakprobably because it promises other good things in the air: lively conversation, pleasant thoughts and inspiring music. When I go to Starbucks I usually stand in a long line waiting for people to finish their complicated orders, and then when it’s my turn I order a short (small) Iced Single Venti Mocha. Just the taste of the Mocha in my mouth shows that I’m a happy costumer. Starbucks coffee has become an important part of our lives. Its logo, known as Siren, is widely recognized and can be found in places from California to China. It is used in movies, and celebrities are often pictured with this coffee in their hands. This product placement has become a form of free advertising for Starbucks and the popularity of this brand has benefited drastically from it. Starbucks has become more than just a symbol of a great cup of coffee; it is a product that symbolizes the global success of the Starbucks brand and the importance of the social nature of coffee drinking all over the world. [Nice thesis statement!]

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

When the term public relations are heard, there is not an immediate understanding of the career, let alone its writings. The lines of the responsibilities of a public relations professional are often blurred and confused. However, the Public Relations Society of America composed a specific definition to help with the confusion: “public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). Breaking down the definition a bit shows exactly what public relations is about – “mutually beneficial relationships” (“About Public Relations”). Professionals work to create and maintain various relationships, whether it be with journalists or clients, that will yield positive results for all parties involved. In an interview, Vallerie, who works in public relations, revealed she interacts “with upwards of 20 different people” daily (Mackillop). Publics are generally thought of as the general public population; this is true to an extent for public relations. A public is “anyone who ever has or ever will form an opinion about the client” (Roost). This means that it is possible to have more than one public that a professional is dealing with for their work.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Based from (Rajani, 2013) the credibility of Public Relations is needed as customers nowadays are skeptical. Companies should not depend on the product alone to get the consumer’s loyalty. They need to build rapport, trust and relationship.

And in accordance with Curtis (2011), public relations is establishing effective relationships in long time between private person and organs. (Curtis, 2011) Public relations consist of two parts. The first part is the two objects that are public and organization. Public means people including company’ customer, supplier and investor. Public also consist of medias. Organization means corporation, firm, company, or institutions. The second part is relation. The relation means relationship, communication, or passageway. Public relations means relationship between public and organizations. According to Tymson’s opinion (2008), public relations is building and sustaining comprehension between public and organizations by cogitative, designed, and continuous struggle. (Tymson, 2008) And organizations and the public establish benefits contraction together by communicating strategically of public relations. (PRSA, 2009) The relationship aims to let organizations learn public and public learn organizations at same time. Public relations is a bridge of communication between public and organizations. The aim of public relations is making money by contacting companies and public. Public relations is not only relationship between public and organizations but also function of

Scholars all around the world are debating about the question, what public relations is. The term itself provides a really broad definition. It suggests that public relations is about relationships between the public and someone else. The question that follows is what kind of relationship and with whom. Since it is about relationship and relationships are influenced and defined by many different factors, such as culture, politics, religion and economics, it is not surprising that there have been a wide range of public relations definitions, theories and practices.

Effective Public Relations strategies or campaigns can build up a presentable and trustworthy image of an individual, an organization or even a nation. During situations when the organization or the individual is going through or suffering from bad publicity, an effective and smart Public Relations Strategy can get rid of the misunderstanding and can be very helpful in rebuilding the image of the organization as well as gaining communication between the company and the general Public.

Public Relations is a type of communication strategy that is carried out by an agency for its client forming a goodwill in front of the public as well as its competitors. Its main

All it takes for a business to expand is an idea of how it can become successful. How do entrepreneur success and how they become successful with producing themselves, products, or organizations? Public Relations play a major part in the success for business. Public relation strategies have helped entrepreneurs and organizations producing products for customer’s interest for wealth. There are also theories that entrepreneurs and organizations use that help them to reach their goals with their products and with promoting their product.

“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

Public relations is a key component in the promotional mix of marketing. Public relations has misconceptions, but this article, Five Things Everyone Should Know About Public Relations by Robert Wynne first defines what public relations is in marketing. Wynne defines it as the, “Persuasion Business” ("Five Things Everyone Should Know About Public Relations." 1, 2016). This means as a business person, the goal is promote the product or service within a given location and recognize the business’s accomplishments. Public relations specialists have to story tell to the consumers in the target market. These specialists highlight the company’s successes to positive narratives, or even damage control when the company gains attention in a negative way. The job of public relations specialists’ main goal are to create a positive image and enhance the company’s reputation in the market place. The tools Robert Wynne a public relations specialist has are speech writing, strategies to deal with crisis, and create special events for the firm to be published by journalists.

In a world of big business, public relations (PR) is a key area that businesses should always incorporate as part of its business strategy. It can build the credibility of the company and can be utilize as a marketing device. Most companies will hire a PR spokesperson to address the public in either a press conference or other public forums. It is the specialized upkeep of a positive public appearance by a company, organization or famed person. The perception of the public towards any of these entities can weigh heavy on the decisions they will make, whether they will support, purchase or reject that entity. These type of decisions can ultimately affect the reputation, profitability and long-term success of the company. In this scenario,

For some people public relations is a very important, strategic element in the smooth and effective function of the company. The concept of public relations is to organize different kinds of activities ,which will cause in the communication between the company and its environment both internal and external. As Jefkins, 2004 stated: The purpose of professional public relations is to create understanding. It is unlike advertising, whose main aim is to generate awareness and sales, or propaganda, whose aim is to suggest what individuals should believe. (str.6) The main aim of this report is to assess what kind of PR techniques do organisations use nowadays in the management of corporate image and reputation. This issue will be

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.