The ad is in the colors of grey and white in what it looks to be an isolated bathroom or showers. The floors look dirty as if no one been there for a long time. In this ad there are three young adult women and three young adult men. It can be assumed by the ways these ladies and men were dressed it was summer. The ladies are dressed in white, one of them having a laced dress with a flower near the shoulder. The other lady is laying on the floor with a sleeveless blouse and along with mini skirt. The other lady is against the wall and is wearing very short pants and a blouse that is half see through. Two of the young men are only wearing white jeans without a shirt, the other man is wearing a white blazer over his shoulders, blue jeans and sneakers. Dolce & Gabbana are selling their summer clothes collection. At least that is what a person will expect just passing through the pages of a magazine. For another person that is looking at the subliminal message could find the ad as promoting violence against women.
What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.
The suit shows that it must be nice outside. The facial expression on the girl is not happy. The viewer will notice a black hairy dog pulling at her bathing suit. This is causing her buttock to be exposed. Expression is one way of showing what is happening in the picture and how the person reacts to the action. The black dog looks like he is having fun and trying to get the young girls attention. Tan lines shown in the picture also suggest that the young girl is out in the sun. It is possible that the undeveloped miss is at the beach having a great time when all of a sudden a random dog comes up to her. The action in the picture helps catch the viewer’s attention to look at the picture. If the audience can relate to the story being told, more people will pay attention and look more closely at the advertisement. The descriptive and relatable story is just another great aspect of this advertisement, the general mood and feeling is also a great factor to this advertisement.
The commercial also tries to appeal to middle-class people as the spray is inexpensive and smells good. While, relating to the middle- class individuals it also seems to portray of regular-looking people. This therefore, makes the commercial look natural and realistic to the viewer, while attracting their attention. The framing of the image directs your attention to “Susan Glenn”, as if she was the only character in the commercial. The lighting around it predict her as if she was an angel, and no one was better than her. For example, in the ad she is seen floating across the street with firework sparks around her, like a light to a shadow. You can tell the love that he had for her, especially when he says, “not a girl, but the girl”. The bathroom scene at the end with the narrator, displays a feeling of sadness around it, as well him also being alone.
This advertisement clearly is wanting the focus to be on the text and the character. The background is very distorted consisting of a greyish tone, varying from light to dark, and a splash of blue right through the middle. The character and the text are both in the foreground. The character is full of color he is light-green with light-brown spots around his head, one of the spots resemble a heart shape. He also has light-brown eyes. The coffee cup is in the characters’ right hand and is light-blue with dark-blue diamonds around the center. The text “I Just Saved My Liver by Switching To” is semi-bold and white while “Medical Cannabis” is bold and yellow in color. Here the advertisement is putting the focus on “Medical Cannabis” by having it brighter than the rest of the advertisement. The color of the text makes it jump out and clearly state the focal point to be about “Medical Cannabis.”
The setting of the commercial starts off with the shower running and the attractive male in a towel and turns into this paradise- like setting. This setting provides an ideal setting to match the character within the commercial. The focus of the commercial comes to be on the male. The background scenery is neutral in both settings. When the male presents the Old Spice bottle, it is a splash of color and the viewers’ eyes tend to be attracted more toward the bottle. The bottle draws attention away from the male and the background setting. This use of product placement and color contrast brought the bottle to be the center of attention of the commercial. The colors in the advertisement tend to be the same, but with the presentation of the bottle, the viewers’ eyes are opened. This draws a parallel to the use of the old Spice and the “out of the world feeling” it produces.
When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness
I believe that Young Living in this ad uses Logo’s by claiming their products are “trusted,” and most people would like to think that the natural solution is better in the long term than pharmaceutical products. We are seeing a huge switch in people views with pharmaceuticals and leaning more on a natural solution. In the case it is essential oils. They use Pathos by stating these products are for the ones that “trust you,” suggesting your family and friends, while having a picture of a mother and daughter in the setting of a home. I don’t think there is a better marketing tactic than to target your family and to give them a way to live better. They also use big bold blue letters for this ad. I think blue suggests a soothing and trusting emotion
The ad is trying to sell old spice body wash but does it in an unconventional way, it instead claims that old spice will make you “smell like a man not a lady.” The commercial establishes ethos by using a man who has several features that are considered manly, like a deep voice and muscles. The ad affects the audience by making men think that Mustafa is a man because he uses old spice, I will buy some so I can become more of man. However the add mainly addresses women saying things like “Sadly your man is not me but he could smell like me if he used old spice body wash.” This convinces men that they will be more liked by women if they use Old Spice body
While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.
The advertisement that I have decided to describe and analyze is one from Armani Code, a cologne producing company. When I first glanced at the advertisement, there were a few things that jumped out to me. The first of those things was an attractive white female with a lot of skin showing kissing and hugging an attractive white male who is professionally dressed. The next thing that caught my eye was the fact that the male was staring off somewhere into the distance while this beautiful female was trying to kiss him. He is portraying himself as if he is disinterested in the female. The third and final thing that caught my eye before actual analysis of the advertisement was the fact that the picture is all black and white. The girl, with her skin showing, is mainly all white. The male in his suit is mainly all black, with the exception of his face and white undershirt. Additionally, the bottle the cologne is held in, which is placed in the bottom right hand corner, is all black as well, with the words Armani Code printed on the bottom of the bottle is small print. While the ad itself is quite simple in design, it’s the meaning behind the picture that provides the most power. The message behind this advertisement is if Armani Code cologne is worn by any man that so many girls will like that man wearing the cologne in a sexual way that the man will eventually become sick of the females and focus on other things. This particular ad targets males while chasing the
This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her