Valley Motors Marketing Strategy

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Tesla Motors has confronted the market in an entirely unique way for the auto making business. Tesla plans to entirely bypass the dealer by providing vehicles directly to the consumer via the

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

From the last two decades auto industry is growing more competitive. Competition from the foreign automakers like Toyota and Honda is also high. In

Student: Erin Burgess Student: Kellie Burmeister Student: Mark Bell Lecturer: Suzanna Mahinder Due date: 25th August 2013

To achieve these objectives with a limited budget, MM’s marketing strategy had to centre on value provision. Building on MM’s original strengths, we saw the opportunity to delight customers with superior power-to-size ratio. We identified Segments A and C as our primary and secondary target segments, as their needs fell within the optimal zone where our product positioning could provide a difference. With the need to reverse declining market share and boost customer satisfaction, aggressive investment in MM’s R&D was necessary to build a strong and positive brand name for our power-efficient motors and manage internal costs. This allowed us to price our motors to create value for customers while extracting value for our business. Enhanced increased in our sales representatives and marketing communications were identified as critical in communicating MM motors’ value to customers, and formed the key differentiators in managing MM’s dual sales force and distributor channels.

Colleen Dillaway is a Sales and Marketing director for Bright House Networks. She has over 15 years of experience managing, public relations, and sales channels. She has crisis-management skills and media relations. She has a history working with ABC, CBS, NBC, and FOX news. Dillaway showed the class commercials for Bright House and explained the approaches that were taken to reach different customers. I will apply the concepts Dillaway used and apply them to our textbook. In chapter 13 Public Relations and Marketing is the main focus. Marketing is the process of researching, creating, refining, and promoting a product or service and distributing that product or service to targeted consumers (pg. 402-3). Public relations are the values-driven management of relationships between an organization and the publics that can affect its success (pg.403). Dillaway had to collect research to better understand how to gain and keep customers. In the process of her research she was also able to better advertise Bright House services as well. For example, Dillaway informed the class how Bright House created a commercial to aim directly at Bakersfield customers in doing this the commercial was filmed here. Chapter 13 also defines advertising as controlled media in an attempt to influence the actions of targeted publics. Going back to the Bakersfield commercial, we can see the that the targeted publics was Bakersfield consumers.

| Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden

O.P.E.N. involves on-demand, personal, engaging and networked. Open branding is a brand shifts its communication platform from traditional to innovative. This novel platform allows customers to share their thoughts and ideas directly on the marketer’s website. With the increase number of new technologies, customers are no longer interested in traditional market because the traditional market lacks communication with their customers and this results in lower consumer loyalty for a brand. Open branding strategy gives the traditional market an opportunity to improve their relationships with customers. Consumers want to engage more on market today, and they want their voice to be heard, so many brands shift their strategies to keep their paces in the digital era.

Initially, our firm’s business position was at a healthy position. In the beginning of the simulation, our overall market share for the automobile industry was 28.2%; the highest in the market. We realized that our primary strength from product contribution came from our economy car Alec with 63.5% market share for economy cars, and from our utility car, awesome with a 48.5% market share for its vehicle class. Thus, it was evident what we needed to do; maintain high market share of our leading cars while conforming our least profitable vehicle class sustainably to coordinate to customer demand.

With more and more countries taking part in the international trade, the world’s market is expanding in a rapid pace. How to make use of the enlarging market and remain competitive become urgent for those participants. Market diversification is a good way to take full advantage of the resource and improve the efficiency by enlarging the business scope. In addition, it can also ease the pressure of competition and reduce the cost. The report mainly discuss that Australian Holden may enter Chinese market and chooses Shanghai as the target market. The report firstly analyzes the Australian and Chinese market and briefly

Laura and her boss Isabel have the garden variety marketing problem in the age of ubiquitous media advertising; how to reach the customer and sell your product amidst "ad-zapping devices and a decrease in consumer attention spans" (USAToday.com. October 10, 2006. PP. 1). Bob Gamgort, President of MasterFoods indicates that "the average American is exposed to 650 advertising messages a day" (Peebles, Ellen. October 2003 P. 32), however; that number may be drastically low, as a second estimate pegs the figure at 3,000 to 5,000 a day (USAToday.com. October 10, 2006. PP. 2). Regardless of which figure is correct, Bryant's marketing team must find innovative ways to compete in an ad frenzied environment; leading to the question of the efficacy of Laura's product placement/ celebrity endorser idea.

The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources.

Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)