Effectiveness Of Coca Cola

The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this

Coca-Cola has been known to cause several health issues such as diabetes, liver problems and heart disease. There has been scientific research that has proven how Coca-Cola effects the human body negatively. For example, a study shows exactly what happens to the human body after an hour of drinking coke.

Coca-Cola Company is the world’s largest beverage company, refreshing consumers with than 500 sparkling and still brands. The company and its bottling partners are dedicated and focused on five key areas. There are profit, people, portfolio, partners and planet. Coca-Cola has the scale but lacks the agility to adapt.

Coca-Cola is shifting its product strategy to develop healthy beverages. “Minnick’s ambitions, if they hold, would utterly redefine Coca-Cola’s image as a purveyor of sugar-laden junk that you should’ve give your kids” (Carvens & Piercy, 2009). Entering a healthy-beverage market segment can potentially improve as well as expand Coca-Cola image. The new market segment will reel in even more consumers for the company, only

Coca-cola doesn’t really have an entirely unique flavor. In a blind taste test, people can’t tell the difference between Coca-Cola and Pepsi.

The target market for Coca cola is very widespread as it satisfies the needs for many different consumers, ranging from the healthy diet awareness through Diet Coke to the average human through its best-selling drink regular Coke. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.

One of the biggest health problems that the United States is dealing with at the moment is obesity. Coke & Pepsi can be some of the major players to blame for the amount of sugar and acid in their products. Both companies have made strides to combat this issue, but then they fall back into their trap. For example, Pepsi came out with multiple lines of diet products to give those whom care about their health a substitute product. As it turns out in many studies the diet drink is almost worse than the standard drink. Coke came out with Vitamin Water, to give those whom wanted an alternative to water and Gatorade a healthy opinion to get your daily intake of vitamins. As it turned out, studies showed that the drink was pretty much sugar water. This issue needs to be addressed so that credibility is not fully lost. Below shows the negativity that surrounds the intake of soda.

Over the years Coca-Cola has produced thousands of advertisements, appealing to the different senses. Along with trying to maintain a broad enough audience, to become the number one soda producer in the world. Starting with the vintage advertisment from 1886, when prohibition laws were being to be passed. This advertisement was placed near drink fountains, and convenience stores where coca-cola was sold in bottles. The second advertisement was published in May 2015, currently circulating inside of the Netherlands. Both of the advertisements attempt to appeal to everyone and anyone, who are in search of personal happiness. Regardless of the century gap, Coca-cola claims to be the drink that produces happiness and relief from the ecosocial problems experienced throughout everyday life.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Imagine you’re at a graduation party. Everyone is talking and having a good time around you. You suddenly realize that you’re thirsty. So you make your way to the coolers and in it is an ice cold refreshing cola. What did you think of? Pepsi? Coke? These two cola giants have gone from pharmacy sold local drinks into what we know today. The overly sugary, high fructose corn syrup loaded, and acidic drinks have become the frontrunners in a highly fought over competition to be the number on soft drink in America, and it was through their ferocious advertising that we as a nation have allowed it to happen.

Coca-Cola is ranked first in selling iridescent beverage in North America and Coca-Cola is basically a business product. Moreover, as a business product, coke is usually sold to convenience stores, restaurants, grocery stores, vending companies, and gas stations. In addition, coke could be regarded to as a convenience product since it is relatively inexpensive and merits little shopping (Hill, 2014). In addition, it can be found in almost every place, from theme parks, places of business, airports, hotels, schools, and even the rest stops that are found along highways. Kjellberg et al. (2010) observes that Coca-Cola was solely packed as a soda fountain drink when it was introduced in the year 1886. A candy store owner in 1894 began placing the drink in bottles and later on approached Asa Griggs Candler (the Coca-Cola’s Company owner) in regard to bottling the drink, which was declined by Candler. However, in 1899, Griggs sold the rights to bottle the drink; 400 bottling plants were born in the next ten years. As such, the packaging of white and red Coca-Cola

Since its creation in 1886, Coca Cola has had steadily increasing sales year after year making Coca Cola not only a house hold name but making them the largest soda manufacturer in the world. Recently though they have seen a decrease in sales. In the past five years Coca Cola’s yearly sales revenues have been consistently in between 40 to 50 billion dollars. Beginning in 2011 with 46.77 billion, reaching its peak in 2012 with 48.07 billion and steadily declining in the following years with 46.7 in 2013, 45.93 in 2014, and 43.65 in 2015. “Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline” (Sanger-Katz, 2015). The main reason for this decline in sales are health concerns. People are becoming more health conscious and are trading sodas for healthier alternatives. Even the sales of diet sodas are taking a hit with many people concerned with the consumption of artificial sweeteners. As a way to appeal to those health conscious individuals Coca Cola began producing healthier alternatives to their beloved sodas such as teas, sports drinks, flavored waters, and products containing real sugar instead of high fructose corn syrup. They also began making smaller servings such as mini cans and bottles which appeals to those who want to cut down on their soda intake. Another reason for the decline in sales is the

Coca-cola has also kept us alert, focused, and on on task which can be used almost everyday day at school or work. Coca-cola also helps with upset stomachs or when your feeling down and need a tasty and refreshing drink. Most importantly Coca-cola brings people together which helps build our soiecty and the American culture. In conclusion Coca-cola is one of the worlds most revolutionary inventions which helps dramatically in keeping you alert, helping you when you feel down or sick, and most importantly in social events which revoluzioned America’s culture and how are everyday lives

When looking at the marketing campaign some issues have to be pointed out in ordered to improve it, specifically in this case an issue that is raised that Coca-Cola is introducing 60% less sugar and calories to this new product and is a part of the movement to tackle obesity, yet the price of the product remains the same even though less ingredients are used in order to produce it. According to Tom Fry, of the National Obesity Forum, Coca-Cola should really reduce its price if it wants its consumers to believe that coke will actually contribute to a healthier diet and not continue keeping its profit levels (Huffington 2014). On the other hand there are some that don’t support the product at all and consider it to be very bad for one’s health. Jaude Lovell, who is a scientist and owns a website that spreads the awareness in the science community, pointed out that Coca-Cola life’s green packaging sends a message to consumers that coke is actually good for them., whereas in her opinion is has very unhealthy properties. Mrs. Lovell explains that there is around