Effectiveness Of Digital Marketing For Marketers And Consumers

1450 WordsDec 28, 20166 Pages
EFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronic media by the marketers to promote the goods and sell in the market. Digital marketing can give value in the form of time, attention and advocacy from the consumer. Digital marketing strategies build on and adopts the principles of traditional marketing, using the opportunities and challenges offered by digital medium. This paper focus on the importance of Digital marketing for both marketers and consumers. This paper additionally includes difference between traditional and digital marketing. KEY WORDS : Digital marketing, Digital marketing strategies, Effectiveness INTRODUCTION Digital marketing is one type of marketing being widely used to promote products or services and to reach consumers using digital channels. It includes mobile phones, social media marketing, display advertising, search engine marketing, many other forms of digital media. Digital marketing can give value in the form of time, attention and advocacy from the consumer. Digital marketing strategies
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