Effectiveness Of Digital Marketing For Marketers And Consumers

It is no exaggeration that you live in a digital world and from that perspective it is imperative that your business has an impressive presence in the digital space.In essence, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Through digital marketing customer acquisition can be done effectively. Since the world is moving forward with the technology, it is important to change and adopt accordingly. Many individuals today are connected with the World Wide Web. And many people’s daily operations are connected with the Internet. Therefore it is easy to reach a large customer base and market penetration through digital marketing strategies effectively when

Additionally, the introduction of the internet and social media has made the traditional marketing mix redundant. The traditional marketing mix of Product, Price, Place, and Promotion lacks strategic content, making redundant in the face of the digital revolution. As part of the digital revolution the traditional marketing mix, fails to account for an environment where strategic opportunities and threats are defined by uncontrollable and external

As a result of all this, companies are trying to evolve and adapt their services and product to the online field, migrating from a traditional marketing to a digital strategy. But the question is how internet marketers fight all this shifts and changes of the internet. They must try to use the tools that online field offers as webpages or social networks to succeed in

Introduction Marketers must confront many legal issues in today's society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a "new medium of worldwide

Digital marketing is the promotion of products or services via one or more forms of electronic media. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through via social networking sites, instant messaging systems and mobile applications. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – which is necessary for ensuring survival for your business.

The following report contains a pile up of an analysis of key areas of the digital marketing environment carried out for Amana Takaful PLC. The derivation of the analysis will provide key strategic options for online customer acquisition through email marketing and display advertising.

First, the company’s products need further marketing in order to increase its popularity. As is known to all, the current economic development is highly influenced by Internet technology. More and more companies nowadays choose to establish their e-commerce model to expand market and reduce business cost. In particular, technological advancements such as social media and information technology are increasingly utilized in business marketing strategies. But the company does not yet have relevant channels; its official website is mainly about corporate and product introduction. It is suggested that the company may establish its own electronic booking system and digital payment in its online shops, make use of online distribution channels to save cost, and apply smartphone apps to increase its interaction with customers.

The social life was local at the beginning of 20th century. It was a period in which products were made on a mass scale and business primarily concerned itself with how to build the best sales force. With the change in technology at the end of 20th century marketing has moved steadily focusing on the individuals. These changed the possibility and conduct of business. Marketing became more tied to communication and transportation revolution. As a result the job and responsibilities of marketers have been moved to other scope. Marketers started to focus on the individual customer, which was also very important. Internet as a new technology reinforces the new marketing emphasis. A new fast paced digital economy is emerging in today’s technology driven world. Consumer becomes an integral player in the development of the product, in the digital marketing environment. It allows vast coverage and helps in serving the customer better.

Digital advertising is the type where marketing media is displayed on a digital platform. Advertising through digital can be conducted on any device which runs internet such as mobile phones, automobiles, media devices, billboards, hand-held media devices, etc. Customer base is tried to induce by the product manufacturers by using the digital advertising medium to build or maintain a brand’s image by marketing services and products to the consumers.

Building a powerful online brand is different from building a powerful brand online. The Internet is seen as a new marketing model, especially for direct marketing. Although it offers exciting potential for marketing communications (MarCom), it can rarely stand alone as a brand-building tool just as direct marketing cannot. Companies should utilize the Internet as a marketing mechanism, not the marketing mechanism, and strategically fit it into the overall MarCom mix. Many marketers are separating the Internet from the MarCom mix, forming independent e-marketing or

Can you name the various examples of digital marketing available in 2017? Would you believe it if I tell you that there are more than five digital marketing tools available? Yes, there are more than five digital marketing tools that can be used in business to reach its customers locally and worldwide. The concept of digital marketing is broad and is the phrase most commonly used today. It brings together all forms of marketing and operating by electronic devices (i.e., on mobile and onscreen). However, digital marketing is used to build awareness and to advertise a brand or goods online using all available digital channels. The following are some of the most popular

As a part of the promotional mix, internet marketing can help build the brand image, spread product information and keep in touch with customers. Moreover, it is really convenient and easy to use with electronic devices, such as computers, mobile phones, iPads, etc. Customers can get product details and buyer’s feedback through social media, official mobile apps and website pages. It only takes a few minutes to catch consumers’ eyes and motivate them to make a purchase decision, so if a company holds the trend of internet marketing, it will gain a huge profit. Therefore, companies need to understand how the internet marketing works and how to use it to gain benefits.

E-marketing is described as “achieving marketing objectives through the use of electronic communications technology” (Chaffey, 2014). The purpose of this essay is to discuss how the growth of the internet is altering the relationship between consumers and brands and also the opportunities that are now available to retail marketers. Key points that will be focussed on in this essay are; the characteristics of the internet and their implications, communication models available to marketers, the market environment online and the overall impact the internet has on consumer behaviour.

*Ph.D. Scholar. Assistant Professor in Commerce, D.R.B.C.C.C. Hindu College, Chennai - 600072, Tamil Nadu, India.