Effectiveness Of The Firm 's Previous Communication Initiatives

Improve and Expand Brand Location - Providing the brand with more accessible locations for customers to access and meeting the standards of the market as well as the customers.

ensure that the company stays current and ensures that there will be a wider range of consumers shopping in-store, resulting in higher sales volumes and sales revenue generated.

This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled and discussed in detail. A distribution channel analysis identifying the wholesaler, distributor, and retailer relationships; which included any e-Commerce was prepared. A justification of whether or not a push or pull strategy will be used was

The key financial objective (FO) of this business it to deliver a return on capital of more than 12% whilst maintaining a customer service level of 8 out of 10 in the net promoter score.

The financial and strategic objectives of the company revolve around the single objective of having a continuous growth in the company’s revenue and also increase the sales volume by providing the best value added service to the customers.

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

Founded in 2006 by Australian Janine Allis, Boost Juice was launched to fill a gap in the Australian market for a healthy fast food alternative. Now, Boost Juice offers a wide range of healthy juices & smoothies, as well as small nutritional snacks such as protein balls across over 350 Boost Juice bars in over 11 countries..

-Revenue growth and profits-Reduce the book cost-Increase direct cost efficiency-Implementation of new concepts-Establishment of new competent marketing-Achieve financial sustainability-Meet shareholders expectations

Market segmentation may stands to identify different groups within the consumers and also provide useful data. Next process after the segmentation will be the targeting. Different consumer groups can be obtained in the market. Therefore only one marketing strategy will not be suitable. Product targeting can be done on the basis of the consumer requirements according to different consumer groups which have been identified. In the process of STP, the last step will be the positioning. This includes developing a brand name in the mind of the consumer. This also might include improving the customer’s perception and involving some experience if they purchase the particular product. The main goal of the STP is to guide the organization and for the development which in turn lead to a marketing mix.

Branding is a powerful tool in positioning your product. Branding is valuable when customers are determining a product to buy. Customers select products from the package design and the style of the writing presented on the product. The brand positioning that Target will be focusing on is Quality Positioning. Quality positioning can be used with any other brand marketing strategy. Consumers would want to know that our products and services are durable, reliable, and if they are worth the cost. We want to provide our consumers with the best quality products so they will keep coming back to buy from Target.

Doyle, P. (1989). Building successful brands: The strategic options. Journal of Marketing Management, 5(1), pp.77-95.

-expand the depth and/or breadth of brand awareness by improving consumer recall and recognition of the

One option is to expand the depth, breadth or both of a brand’s awareness. As we learned throughout the semester the higher the brand visibility and the more a

Maintain the brand image & Figure out multi-way to increasing brand promotion and brand awareness (Online, Offline)

The companies and the organizations communicate through different kinds of channels. All these are defined under corporate communication. Every single types of communication are important for the organization. But before discussing the importance we have to know what corporate communication is. Corporate communication is a combination of different types of activities that are involved to establish a favorable relation between the stakeholder and the organization. It is very important to make the communication understandable and reliable to the stakeholders so that the massage is delivered can serve the purpose of both parties- organization and stakeholders.