Effectiveness of Online Advertising

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

The researcher would like to thank the following people who help and give guidance to make this project

The researcher would like to thank the following people who help and give guidance to make this project

I am in debt to my colleagues and friends, for their continuous support and encouragement during this tough period.

The Science of Digital Marketing For further information please visit us online at www. 247realmedia.com

Finally, I sincerely thank to my family, and friends, who provide the advice and financial support. The product of this research paper would not be possible without all of them

I would like to articulate a special word of thanks to everyone my friends for their support particularly to Charles Fluster who cheered me up when the time got worrying also are forever present intended for recommendation, helps and laughter.

Advertisement is nowadays necessity and not an option. Advertisement plays a vital role in present world and is not limited to any particular sector. And is also not limited to any age group. It also help gain popularity. My article talks about Advertisement.

For years, advertising agencies have been hard-pressed to develop a method of communication that online users would engage with. The most common of these approaches, banner advertisements, and online commercials, are usually met with disdain and a lack of engagement. It is the tendency for these approaches to be intrusive in design that causes consumers to actively and subconsciously disconnect. Meanwhile native advertising, content developed and funded by brands, solves this issue. By providing content, and being non-intrusive in design, native advertising has been met with positivity by online users. With current methods of online advertising being considered too intrusive, agencies should concentrate on using native advertising, as it is effective at prompting online users to engage with the brand content.

The invention of the internet could be considered the most notable technological advancement in the Twenty-First century as evidenced by its widespread availability and excessive use by people all over the world. As people of all ages and demographics spend increasingly more of their time on the Internet, daily social media use is simultaneously increasing for these users. Currently, about one-fourth of the world’s population uses social media and more than one billion internet users watch YouTube videos monthly (Knoll, 2016, pg. 266). As these social media sites gain popularity, businesses have also decided to enhance their internet presence by way of utilizing social media platforms as advertising mediums used for reaching consumers.

Of course, marketing is one of the biggest aspects a company or business needs to have in order to thrive. When marketing good or service marketers should consider advertising on social media, due to, “86 percent of Americans use the Internet and 73 percent of Americans use at least one social networking site, with 42 percent using multiple social networking sites (Solomon, Marshall, & Stuart, 2016)”. Over a billion people alone use Facebook everyday (Solomon et al., 2016). According to the New York Times, the average user spends about 50 minutes to an hour on Facebook a day (Stewart, 2016). This time provides users with the ability to see and view advertisements. Other social media marketing platforms are Instagram, Twitter, Pinterest, LinkedIn, and YouTube just to name a few. All of these networking medias allows business owners and marketers a better way of advertising to their existing and potentially new customers. In the same fashion, marketers need to understand how to use social media and digital analytics to appeal more effective to their customers.

The growth of technology within new generations of society has created new tendencies in which the use of different channels that distribute information online like, social networks, or virtual blogs have been the main target used by advertising to “shoot” at people with images of brands to indirectly attract the viewers to like a certain type of product and style. Therefore, depending on what type of audience is being targeted, advertising will be different from one category to the other.

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

The rapid growth of information technology has enhanced the importance of online advertising. The importance of the Internet as an advertising medium has generated a lot of attention in recent years. With the growth of internet usage from few years, increase the trend of shopping online (James et al, 2016). Nowadays, many companies are more concerning about how to attract customers to increase their revenue and become a leader in competitive market. So they move towards online advertisements as many people spend more time for suffering on internet. Moreover, online advertising become popular in early 20th century in United States. It changed the dimension of growth and competition between online marketers. However, there are some challenges which customers have to face while doing online shopping such as there is lack of reliability (Parul, 2016). Each year many websites are created to cater and organized the rising demand of online services which include online shopping. This is the comfortable means of shopping in terms of saving time and comparing many things at one place. At first, when this trend came into existence, it is not so popular and it was only seen in some developed countries. But the increase of usage of internet, the trend of online shopping has increased among various countries.

First of all, the researcher would proudly acknowledge our Almighty God for bestowing us the eternal blessings of knowledge in this research, for securing us from harm at all times and gave us guidance to finish this research.