Effectiveness of Rebranding on Organizational Performance. a Case Study of African Sun (Pvt) Limited.

This chapter covers the background and rationale, statement of the opportunity, purpose, research questions, nature of the study, definition of key terms, the significance of the study, assumptions, and limitations. It also covers the scope, worldview and theoretical foundation depicting the logical path of the research study.

What is the mission of Namaste Solar? Namaste Solar started mission was "to propagate the responsible use of solar energy, pioneer conscientious business practices and create holistic wealth for our community." According to the company's brochure, holistic wealth was wealth that "benefits all stakeholders equally - customers, employees, investors, communities and the environment - as opposed to inequitably benefiting any stakeholders at the expense of any others".

The mission statement of Namaste Solar is “to propagate the responsible use of solar energy, pioneer, conscientious business practices and create holistic wealth for our community which benefits all stakeholders equally- customers, employees, investors, and the environment.” The mission statement reflects the company’s values because they direct explain how the values or linked the mission statement. The company has five core values. The first value is “care for the earth.” Namaste Solar Company’s core activity was designing and installing solar energy systems.” Namaste Solar even went so far and got there

As we can see from the past and current situation, the marketplace is always changing and not just about purchasing and buying between consumers and sellers. More and more firms begin to concentrate on creating a positive image for a product. A firm can choose several positioning strategies, including strengthening the current position, repositioning or try to reposition the competition. (Hartline,2005) Brand repositioning is one of the most effective ways for a firm to solve tough situation. A firm should reposition its brand under the following four circumstances: when the first position is wrong, when there is strong competition in the marketplace, when the target consumer is to be changed, and to rebuild a brand’s personality.

4For this assignment I have selected East Berkshire college. I have carried out research into the environment and internal characteristics of this organisation addressing the following:

The framework suggested by Walker and Avant was used for the analysis described in this research. The method of research included:

The chapter examines the background of the study, statement of the problem, objectives of the study, research questions, significance of the study, scope of the study, limitations of the study and conceptual framework adopted for the study.

Sun solars is an inventive new non profit organization based in Moorolbark, VIC established in the year 2010. Sun solars primarily deals with production of solar powered equipments designed serve the Indigenous communities throughout Australia and hopefully on a global scale. The company started as collaboration with the Energy sources INC. which was a semi private company that operated under the federal Government back during the 90s. During those times there weren’t enough interventions as to where the company would go and so the operations were halted for nearly a decade and again resumed under what today is known as Sun solars. The company is a small scale organization with a tight-knit group of people working together to bring out the differences within the

This part of the assignment will be assessed as an individual report written about one organisation.

Canadian solar has an innovative management team and has first mover advantage in some areas ( recycling of silicones). They also have various offices around the globe to maximize operations and achieve low cost manufacturing. With its sales offices controlling specific markets and projects, the company has an eye on what is happening in different countries. Furthermore they have control on components since they practise vertical integration.

The sample size of this survey consists of 603 complete surveys completed by stakeholders. The researchers in this study analyzed the data by comparing the 603 complete surveys in 2013 to 228 surveys completed

The market where the company was still struggling was South Africa. Thus, it was quick to sell off a part of it and also, a business rescue plan was taken into action

The market where the company was still struggling was South Africa. Thus, it was quick to sell off a part of it and also, a business rescue plan was taken into action

Rebranding is a risky and heavy financial investment for a brand to activate in order to reenergize a mature brand and position it in the market as a leader while being relevant to its target consumers. Rebranding can be a minor adjustment or a major change. In order for a brand to be successful in rebranding the market manager must follow multiple steps prior including researching of current sources of brand equity and decide how to move forward with the positing considering its target consumer.

Type of design and rationale. The data collection approach to be utilized for this study is interviews. Interviews will be conducted in two formats (a) one-on-one and (b) focus groups. All