CHAPTER 1 THE PROBLEM AND ITS BACKGROUND
Introduction
Human beings according to Aristotle are social animal. In this regard, it is not difficult to comprehend why social networking sites today have taken over the scene in the internet world. The success of social networking sites is due to the number of people living away from the people they loved, those people that they once frequently interact with or those people that would love to interact and keep track with people that they know that are not virtually around. This kept everyone in touch with the people that are not virtually around, as well as those people that you see every day. This works with a simple update on what is going
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The increase in medium of marketing and advertising further add to such confusion. For instance, Dr. Rangathan further claimed that if a product claim is that it can fulfill the need of people with both dry and oily skin as it has some special ingredient/(s)/technology. One has to see how vulnerable the product is from copying or duplication and what is there in the product that cannot be copied or duplicated. Mere telling of the story of adaptation without understanding the vulnerability would never help in the market place. The simple story of skin lightening products would tell us how the adaptation and vulnerability will go together. The great need of being fairer (with light or white skin) was well galvanized by companies initially. The first promise was that if one use the product for a particular number of weeks would become fairer. Many other companies later introduced their products with similar or near similar claims. Subsequent to that, the promise period got shortened from weeks to days to hours to get the desired benefit of skin lightening. Companies were trying to sell the promise than the product. Relative thereto, it is important to identify how advertising and promoting products through social media help the target consumer decide for or against patronizing cosmetic products. The mention premises enable the researcher to come up with different
Its cosmetic department may face a similar situation to Gerdeman’s article where skin color bias is promoted through advertising. Skin whitening creams can be found in the cosmetic department along with propaganda to encourage customers to buy their merchandise. To ensure that there is no bias portrayed in the media, managers must reconsider how to portray an impartial view on fairer skin tones leading to happiness. If I were to lead the marketing campaign for skin lightening products at Macy’s, I would equally promote the product for restoring an individual’s natural complexion from damages of the sun. By taking this course of action, there is no particular skin color that is favored by the Macy’s establishment.
With social media, such as “Twitter” or “Instagram,” it keeps everyone informed and help them stay up to date with the events in the world they are living in. Some might suggest that we have other ways of keeping up to date, newspapers for example, but by the time the paper arrives at your doorsteps, the news is already dated. As Carr has mentioned “ The Net provides a high-speed system for delivering responses and rewards.” It keeps you informed with events that are currently happening at that exact moment. Looking up information is easier and more convenient as well.
Social media has taken over the modern day world. It has helped us to communicate,
From my own experiences, status updates and profile pictures make me feel more connected to my friends, especially if I have moved away and have no other means to stay ‘in –touch’ with them. According to my research, 93 % of respondents agreed with the statement “Social media sites are useful to connect and share with my family and friends”. It is clear that social media and the Internet are a vital component for a person of this generation, “being connected to the internet these days in reality means maintaining
Today's social media keeps us connected and in touch with what's going on in the world at all times from things that happened five seconds ago and to things that happened two hundred years ago. Sites such as Facebook, Snapchat and Instagram keep us in touch with people that we cant be with often. No matter which way you look you can always connect with someone online whether they are next door or in a whole different country, sooner or later in a whole different planet. If you are online you are never alone.
Many people in our society can relate. We wake up, check our phones. We go to school, check our phones. We go home, check our phones. And right before we go to bed, we check our phones. And for what? What are we constantly checking? Imagine logging out of social networking sites for one day. How would you feel? You would probably feel disconnected and want to log back on as soon as possible. This generation uses these websites to connect, to stay in the loop, and to become involved. However, people will take advantage of the use of these websites, and in return, the websites take over the majority of their life. The act of constantly wanting to be
Social media such as Facebook, Twitter, MySpace, Instagram, and Flicker was invented to keep us in touch and keep us closer to our family and friends. But according to How Facebook ruins Friendships “we took our friendship online” (Bernstein). First we began communicating more by email than by phone and then switched to instant messaging or texting. By joining social Medias online
Human beings need to feel connected with family and friends to provide us with the needed emotional support (Harris). Social media offers an easy way to stay in connected with many different types of people. We can stay connected with others regardless of where they live. It is being used in many different ways, such as socializing, exchanging ideas, sharing creativity, and collaborating with others.
In the world we live in today, people have the opportunity to interact with one another due to the advancement in technology. For many years people relied on the traditional ways of communications, for example pay phones, send letters, a house phone, in person and they even used web cam’s. Presently, people rely on modern day methods of communication such as sending text messages, emails or even messaging via social. The development of the internet has made it so much easier for people to communicate that Social Media has become the place where people interact more than ever in a mere second.
Social networking makes keeping in touch with a vast circle of friends easier. Anyone can send personal emails and letters to individuals, or post a simple message for everyone to see at once. They can let everyone know where they are, what they’re doing and how they’re feeling, and it only takes a few seconds.
Over the past few years something has taken a toll in most people’s lives, we use it, love it, talk about it, and check it almost every hour of every day: this thing is called social networks. It was only a few years back, in 2003, when MySpace was discovered, and in 2004 when Mark Zuckerberg established Facebook, and soon after in 2006 Twitter followed. These sites became more than just an online destination, but a way of life. Notifications, follower counts, friend requests, photo comments- all what might seem like silly things that teenagers and adults alike await the moment they come home to check. We scroll unconsciously through feeds and pictures of people we barely know, from the inquisitive human nature. At school everyone is
One of the greatest technological advances is the creation of social networks. According to Oxford Dictionaries, it is defined as “a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images etc”. Sites such as LinkedIn (mostly business-oriented network) launched in 2002, MySpace in 2003, followed by Facebook (originally a dating web site) in 2004, and Twitter in 2006 are just some of the most popular and widely used social medias. Through these sites, a person can easily connect with a long-lost friend, keep up with current friendships, and contact family members that live elsewhere, all online. For many individuals, after finishing a stressful day of work or
At any given time of day, anyone can access an abundant amount of information at the click of a button. Men, women, kids, teenagers, adults and even the elderly are learning how to use the internet to their advantage. Among all the benefits the internet has provided to us, online communication has proven to be the most beneficial. Social networking sites like Facebook, Twitter and MySpace have made it easy for everyone to stay in contact with each other. Regardless of how far apart a family member or friend is, everyone is just one click away. If someone is not having a good day, they can share their feelings with everyone in a matter of seconds. These social networking sites have become quite popular among adolescents. They allow teens to stay more connected with their friends outside of school. Now teens have become more obsessed with their friends Facebook or Twitter status than engaging in outdoor activities like football or
has led to an increased interest among researchers in the effects of these on users’ social wellbeing,
Social networking sites are very important source of communication. It helps to communicate with every person in every corner of the world it has some objectives which are given below.