Effects Of Advertisements On American Youth

Advertisements are leading teens to have heart disease, asthma, high blood pressure, obesity, cancer and type two diabetes. These advertisements are giving the target audience, children, are having effects on their lives. Advertising is playing a horrible effect on the lives of youth because it is diminishing the health of our children, it can also make children need to have things to have a high social status. Also, the advertisements make children want to use their parent's money to buy what they want that is on television, but all they are doing is paying the people who are creating the advertisements.

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Regarding this time period as well, teenagers of the 21st century rely on social media and advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder about situations that they have seen on advertisements to help them forget or efface their problems (Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of what industries advertise is more likely to be seen by teenagers instead of adults who are actually in the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of drinking in their articles or magazines.

Underage drinking is a common practice and not something unusual in teen culture but one magazine brought up how teens are targeted by alcohol companies for profit. Alcohol companies have noted that they spend millions of dollars on public service announcements to stop kids from drinking so the notion that their marketing is designed for youths seems counterintuitive (Ricco). The reality is that they spend more than twice the amount that educating kids on their advertisements, annually $5.7 billion (Strasburger). Kids see around 25-50 advertisements for beer or wine alone for each service announcement

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Chapter 6 of Advertising and Society an Introduction presents both an argument and counterargument for alcohol advertising. One argument in favor of alcohol advertising is titled “Publication and Dissemination Biases in Survey Research.” Often, results from these studies are skewed for drinking onset and behavior. Sometimes investigators even distort the results of a paper’s conclusion or abstract. In an examination of 15 studies about adolescent drinking and advertising, all of them presented distorted views. An example was a nationwide survey by Fleming and colleagues which found that “exposures to liquor ads on billboards and in magazines are unrelated to alcohol expectancies, youths’ intentions to drink, and alcohol use by young adults” (Blackwell 93). Additionally, beer advertisements have been found to have a negative association with alcohol expectancies. Exposure to alcohol

The name of the article that was chosen is "Image Advertisements for Alcohol Products: Is Their Appeal Associated with Adolescents' Intention to Consume Alcohol." The authors of this article are Ruth W. Edwards and Kathleen J. Kelly. Ruth Edwards is a research scientist at the Tri-Ethnic Center for Drug Abuse Prevention at Colorado State University. She also has a PhD in psychology. The other author, Kathleen Kelly, is a professor in the college of business at Colorado State University. This article is setup in a research paper format that spans across thirteen pages in the journal. This article is considered to be a research paper because the data and experiments contained within it suggest that it is research data.

There are various blames that advertising is causing negative impacts on society. The promotion of alcohol can be the first influence in an underage viewer’s attitude towards drinking, showing the glamorous association, and leading them to begin drinking at a young age. In Leiber’s view, alcohol related risk in young people include

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

At the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that “every consumer is exposed to hundreds or even thousands of advertisements every day”. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention. However, there are some advertisements which are targeted on a particular group of people, depending on age, sex, interests or even religion. These advertisements are defined as

In the US, it is estimated that the average child is exposed to more than 40,000 advertisements each year, while $12 billion is spent by advertisers to reach this youth market. (APA.org) Since children are the world’s most enthusiastic consumers of marketing, the effect of advertisements is a concern for their parents across the country. Such exposure has been proven to contribute significantly to childhood obesity. Even though obesity rates are at a record high, children continue to be overwhelmed with marketing for foods high in fat, sugar, salt, and calories. Since children are the focal point for intense advertising, parents should teach them to be more media-aware.

This century is riddled with various problems and it just gets worse as these issues are starting to affect people at younger ages. Perhaps one of the greatest issues we face is addiction. Whether the addiction is to drugs or alcohol teenagers and young adults have been exposed to various forms of media that say it’s ok to consume the product because it is safer than other things. Communications and Biomedicine form a sort of alliance against such advertisements using scientific data and portraying that to their audience. Groups such as The Truth Movement or the World Health Organization have commercials on channels directed toward a teen audience before the addiction has a chance to take over. By performing studies on the teenage population and seeing how those substances can have detrimental effects on young bodies. Once the group receives data they are able to target their audience with statistics on how such drugs can negatively impact. Overall through the use of statistics, evocative images, and by reaching various audiences an advertisement company is able to communicate a certain message of either a call to action or request to quit doing something.

Professor Jeff Richards once said “Creative without strategy is called art, but creative with strategy is called advertising.” This quote is basically stating that advertisements use a lot of techniques and strategies to convince and persuade audience. Particularly advertisements use psychological feelings to persuade you positively or negatively towards a product. Advertising affects youth’s psychology by triggering feelings that make you want to buy their product.

Every year, children watch an average of 20,000 commercials, with 2000 of them promoting alcoholic beverages. While many view them as harmless, logic would contend that these advertisements play an important role in influencing the attitudes and ideals that society’s youths relate to alcohol consumption. Many aspects of modern media deliver promises that once one engages in “drinking,” the will merge with a high society way of life where popularity, desirability and ultimately happiness are easily attained. While peers and families, environment and heredity, all contribute to one’s inclination to drink, more so, the messages revealed in TV shows, movies, mainstream music and even everyday commercials are constant and consistent in their