Effects Of Advertisements On Women

It is estimated that Americans watch 4,000 to 5,000 advertisements each day. All of these advertisements fall into our basic appeals and affect us in many different ways. Advertisements also can apply to us based on gender, for example, manly commercials contain things like sports. Advertisements that apply to women usually contain people shopping, or women with a lot of makeup.

Advertisements are very successful and can have a big impact on the culture of people and the way people live their lives. For example, one of the biggest advertisements changed one big important do a lot of people end up doing, marriage. Around 1956, and so on, the De Beers diamond corporation advertised the engagement ring, as a sign of love and togetherness. This went on for so long, that people have started to believe in this and it was adopted to people's idea of marriage. In these days, you can rarely see anyone getting married without a diamond ring, and even if they don’t have one, they plan on getting one once they gain enough money.

Over the years the size of female models in advertising has decreased significantly. Today the average model ways up to 23% less than an average women. The use of Photoshop adds to this by creating perfect skin unattainable even with makeup, along with making the models appear even thinner. Given that these women often set the standard for beauty wouldn’t this lower women’s self-esteem. These “perfect” and unrealistic models in advertising negatively affect body image (the way we see our own body) and distort our idea of beauty. Negative body image can lead to depression, the development of eating disorders, or the abuse of weight loss drugs or anabolic steroids.

How do magazine advertisements affect you and people you know? They cause young women to feel negatively towards the way they look. Magazine advertisements send unhealthy signals to young women because they cause eating disorders and depression.

Advertisements, big or small, stand at almost every corner all over the world. They convince, trick, and sell products as well as ideas to people. Brands use advertising, essential in today's economy, for anything from food to technology. The company Banana Boat uses advertisements to sell their new sun comfort sunscreen through a plethora of techniques that affect and move people to buy their sunscreen.

Adverts have been around for hundreds of years, and have since developed hugely as technology has enabled us to advance even more. Adverts have developed from illustration with text in the early 1700’s to large high definition photograph/illustration on billboard or TV advertisements with high definition. (Adage, website, 1999) Advertising in the 21st century doesn’t just stop at billboards and TV advertisements. We have now gone onto using every space available to us to advertise, we are surrounded by adverts, or even advertisements surrounds us. Its endless, everywhere we go, we see adverts posted on a wall or on websites that we visit.

Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in.

Advertising is an over 100 billion dollar a year industry and affects all of us throughout our lives. We are each exposed to over 2,000 ads a day, constituting perhaps the most powerful educational force in society. The average American will spend one and one-half years of his or her life watching television commercials. The ads sell a great deal more than products. They sell images, makeup, skin and hair care, diet pills, and cosmetic surgery as a means of normalcy.

Advertisements can be defined as published papers or videos used to promote a product and to persuade customers to buy a certain product from a certain company. Whether people buy a product because of an advertisement or simply because of the brand, product sales have gone up ever since the firsts ads were seen around the 1920’s. While ads constantly use the same tactics to influence people, the tactics change based on the evolving society. For example, the 7 Up company have advertised their drinks since the 1930’s, but over time they have developed and adapted to the changing society.

Advertisements are made to grasp a consumer’s attention to the item the creators are selling, and sometimes the decide to objectify an entire audience in hopes of receiving attention from the male population. Studies have shown that as time passes, women become less affected and offended by the oversexualization of women in advertisements. Therefore, women have become desensitized to their objectification, to the point they now view it as normal. During the initial period of the hypersexualization of women, advertisements about women in traditional roles such as housewife or being in the kitchen, receded. In 1991 a new wave of feminism appeared, where women are trying to reclaim their bodies by embracing sexuality, while it is a good concept,

Advertisements play a major role in our daily lives. They are on television, magazines, social media etc. The importance of advertisements can be explained in the following quote by two Nobel Laureates in economics, Dr. Kenneth Arrow and Dr. George Stigler, “Advertising is a powerful tool of competition. It provides valuable information about products and services in an efficient and cost-effective manner”. Ads not only describe products, but also present images, values, goals, certain concepts of normalcy, sexuality and they also promote certain types of self-image (McCall, 358). However, it seems as if businesses are taking extreme measures to market and sell their products. The case 8.3, Advertising’s Image of Women, discusses

Advertising is a multibillion-dollar industry, which is used to influence people 3000 times per day. Humans see the ads without even realizing it because of how accustomed we are to them. Ads even have ways of influencing us to be more “manly” or “vulnerable”, and can be very stereotypical or even sexist. Ads manipulate stereotypical roles of the sexes, the psychological appeal to colors, and how society appeals to men and women to sell ads.

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.