Effects Of Advertising On Children 's Youth

The purpose of this study was to reveal the influence of alcohol advertising and media contact on potential juvenile alcohol consumption. Thus, the study was accomplished through a research of systematic studies done from 1990 to September 2008. These studies included “longitudinal studies in which individuals drinking behavior and exposure to advertising, receptivity or attitudes to alcohol advertising, or brand awareness were measured at baseline and individuals drinking behaviors were then measured in one or more follow up.” (Anderson, 2009) The participants involved in the study were adolescents aged 18 years or younger. Overall, the results indicated that the advertisement and promotion of alcohol enhances the probability that youth will initiate to consume alcohol, and to augment drinking to those previously consuming

M-rated video games, which are not recommended for children younger than 17-years-old, are frequently advertised in movie theaters, video game magazines, and publications with high youth readership. Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than adults to in their magazines. An increasing number of web sites try to get teens to make direct sales. More than 100 commercial websites promote alcohol products. Most advertisers use techniques that children and teens are more vulnerable to, like product placement in movies and TV shows, action figures, kid’s clubs, and celebrity endorsements. Sex is used in commercials to sell almost anything now. American ads constantly use thin female models, which contribute to the development of self-esteem issues in young girls.

Maya NinoDrucker English 5 11 November 2014Prompt #1Effects of Advertising on WomenAdvertisements of today are overwhelmingly sexual with undertones of hostility and degradation towards women. It does not matter whether the advertisement is directed at men or women, boys or girls. It may be overt or it may be subtle, but there seems to always be an underlying theme of pervasive sexuality and enmity. The mental, emotional, and social impact ofthese advertisements may be adversely affecting our young girls and women of today. The effects of advertising have gone beyond persuading women to just buy products. “These media messages link thinness with love and happiness, often solely in terms of having the right body to attract the opposite sex” (Hesse-Biber 770). Women and girls of all ages are buying into an idea that is detrimental to their self worth, personal identity, and physical and mental health. Women would not be buying into these ideas if it were not for the men perpetuating them and forcing these stereotypes and unrealistic ideals onto women. Females in our society are gleaning idealistic and harmful aspirations from the advertisements that are bombarding our media-based culture; however, the teaching of media literacy through education may help to raise awareness in order to diminish the damaging effects on the women and girls of today.Results of a study done at the University of North Carolina at Chapel Hill suggest, “that watching even 30 minutes’ worth of

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

Regarding this time period as well, teenagers of the 21st century rely on social media and advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder about situations that they have seen on advertisements to help them forget or efface their problems (Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of what industries advertise is more likely to be seen by teenagers instead of adults who are actually in the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of drinking in their articles or magazines.

Unfortunately, alcohol advertising remains a more significant alcohol educator than parents or the school system. Alcohol is the only drug for which knowledge about it as a drug decreases, rather than increases with age. Even fewer 14-year-olds identified beer, wine, or liquor as a drug than did their 10-year-old counterparts, and the percentage of children who thought daily use of alcohol was harmful decreased 29 percent from the younger group. Nearly a quarter of the 208,909 TV commercials about alcohol in 2001 were more likely to be seen by teens than adults. The same study revealed that teens see more ads for liquor than they do for jeans, acne aids and athletic shoes. The ads appeared during 13 to 15 of the most popular teen shows including WB's Seventh Heaven and Gilmore Girls. The average young person saw 245 alcohol ads in 2001.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Despite the health problems indirectly caused by age-inappropriate advertising to kids such as childhood obesity, cigarette and tobacco use and underage drinking, proving advertising as the cause is difficult. Kids are impressionable, and exposing them to persuasive techniques in advertisements lead into negative influences.

Furthermore, advertisements are now being integrated into the food they eat, and most notably in fast foods chain. One of the methods that is being exploited is children’s attachment to fictional characters. Advertisements include popular cartoon characters on their food packages or in their commercials. This marketing tactic draws the child towards that brand or product and can even delude them in thinking that it is superior in some

Chapter 6 of Advertising and Society an Introduction presents both an argument and counterargument for alcohol advertising. One argument in favor of alcohol advertising is titled “Publication and Dissemination Biases in Survey Research.” Often, results from these studies are skewed for drinking onset and behavior. Sometimes investigators even distort the results of a paper’s conclusion or abstract. In an examination of 15 studies about adolescent drinking and advertising, all of them presented distorted views. An example was a nationwide survey by Fleming and colleagues which found that “exposures to liquor ads on billboards and in magazines are unrelated to alcohol expectancies, youths’ intentions to drink, and alcohol use by young adults” (Blackwell 93). Additionally, beer advertisements have been found to have a negative association with alcohol expectancies. Exposure to alcohol

At the current time advertising can be represented in many ways - as a business, a fundamental ingredient of entrepreneurship or as an alternative way of communicating (William F. 2004). Originating from ancient times, its main purpose is to sell a product. William F. (2004, 6) claims that “every consumer is exposed to hundreds or even thousands of advertisements every day”. We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention. However, there are some advertisements which are targeted on a particular group of people, depending on age, sex, interests or even religion. These advertisements are defined as

In the US, it is estimated that the average child is exposed to more than 40,000 advertisements each year, while $12 billion is spent by advertisers to reach this youth market. (APA.org) Since children are the world’s most enthusiastic consumers of marketing, the effect of advertisements is a concern for their parents across the country. Such exposure has been proven to contribute significantly to childhood obesity. Even though obesity rates are at a record high, children continue to be overwhelmed with marketing for foods high in fat, sugar, salt, and calories. Since children are the focal point for intense advertising, parents should teach them to be more media-aware.

Ads in america our part of our everyday life we see them everywhere,and i do me everywhere whether we are walking to school or driving to work. Its not a bad thing to advertise your business,there is just many negative effects that come with. A major concern would be when children ,teens and just all around kids get dragged into these ads.in the following essay i will expalin why we should ban ads that target our children. We should ban ads that target kids because they are getting in the minds of our kids.In the article "Protect children from targerted advertising" we learn how the (APA) reports that"children younger than eight years old do not understand that ads are designed to pursade.But that kids remember

Kids are affected by the advertisements that they see and/or hear. According to Marketing to kids get more savvy with new technologies kids are affected by advertisement. They say that the point is to keep a kid engaged so that shopping is enjoyable and that kids are looking for entertainment when they go to the mall. This source is a very reliable source. It shows why children are affected by advertising and much more.

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to