Effects Of Advertising On Fitness Industry

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative.

Weight gain:- weight gain is most commonly caused when taking birth control drugs, this is caused by water retention and also the amount of hormone estrogens is in the drug which can cause and increased appetite.

The fallacies in this ad are that this pill will not get you the results that you see these have just by strictly taking these pills as directed on the bottle. We all know that you must no matter what these ad say have proper diet and exercise in order for these pill to work there is no miracle pill that will allow you eat what you want to eat and still get the results that you see in the ad.

“…So many people want to know about diets because so many people are going to try them, but they don’t work … some weight will be lost temporarily.” Harvey Diamond, author, was speaking. “But let me ask you something – do you want to be healthy temporarily? No. But you want to lose weight temporarily. They’re – They have failures built right into them.”

The advertisement inside the “FITNESSRX”, is advertising Hydroxycut, a product by MUSCLETECH. Hydroxycut is a dietary supplement that contains caffeine and plant extracts. The company states that it gives you extreme energy to improve performance in the gym with their so called “cutting edge” formula. This advertisement states that the product is not only for people who are overweight but for people that want the extra edge on getting cut like a pro bodybuilder. In the corner of the ad there is an article stating that studies show in 60 days you’ll lose 10.95 pounds, this message gives off the impression that if you take the pills you will lose that much weight, they didn't mention that you also have to diet and work hard. MUSCLETECH makes this product sound as if it’s the magic pill

“Come on! It’s simple, just get up off your butt and stop eating so darn much,” a common phrase used when with addressing modern obesity. Yet, this fairly recent epidemic continues to plague and destroy around 93 million Americans (The Issue). Although, with Michael Obama’s “Let’s Move” Campaign making a head wave, the hope for a healthy tomorrow has been restored in the hearts of many Americans. Along those same lines it seems that these days you cannot turn on the TV or Radio without seeing an ad for this Gym or that weight lost supplement. Such items and services also suggest that we as individuals can exercise and never worry about the big, bad condition known as obesity. With all these resources,

While there are number of fake diet pills available in the market, but what if we tell you there are some dietary supplement that can change your life by altering your physique in a

The product more or less receives a seal of approval without the consumer ever really knowing whether the “expert” is truly an expert at all. The professional’s actual doctorate may not even be in the medical field, but in a completely different field and unrelated all together. This is done because viewers ask fewer questions about a product or information when backed by a professional. This tactic is used to gain the trust of the viewers. Once they have the viewers’ trust in hand, Iovative Health Sciences, Inc., persuades these young female viewers to believe almost anything that they want them too. These women become inclined to believe that Hydroxycut will work for them; fast, easy, and with no hassles. This method of gaining the female consumers trust coupled with Hydroxycut ads’ other advertising fallacies for example, the airbrushed and digitally enhanced photos along with Hydroxycut’s over exaggerated or falsified statements; make their already vulnerable female audience more susceptible to their deceptions. The Federal Trade Commission (FTC), an agency created to protect America’s consumers, drew up a report called, “Weight-Loss Advertising: An Analysis of Current Trends,” which investigated weight-loss advertising. In 2001, a content analysis found that over half of all advertising for weight-loss products used fabricated, unsupported claims. In an investigation of 300 ads from

Many people have been able to lose weight by using diet pill. In fact, some people have lost 25 pounds in as little as a month. Most people who have a weight loss goal want to use it as quickly as possible.

Drugs called anticholinergic antispasmodic agents that slow down the motility of your GI tract. Some of these are Bentyl, Donnatal, Levsin, Robinul, and Hyosyne.

There are many reasons that drug holidays are used or considered. The believed benefits include providing evidence that the medication is needed or useful, temporary relief from undesirable side effects, or limitation of drug use (Manos, n.d.). The most commonly reported adverse side effects of stimulant use is appetite suppression and insomnia (Manos, n.d.).

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

Obesity is one of the most common problems faced by people today. Since thirty-four million Americans are estimated to be obese, one out of every three Americans must live with this disorder. Obesity is defined as a body weight consisting of 20% or more above the standard ideal weight (http://www-med.stanford.edu/school/DGIM/Teaching/Modules/obesity.html#RTFToC12). In order to reduce obesity, most invest in diet and exercise programs. Recently, liquid diets have been positively modified, thus rising in popularity since their fall out during the late 1970’s. Out of the twenty million dieters, about one billion dollars will be spent this year on either medically sponsored liquid diets or over-the-counter liquid diet

What are the diet pills health consequences? Diet pills can cause insomnia, numbness of the skin, rise in your blood pressure and heart rate and liver problems, to name a few (Henshaw, 2012). In 1997, the Food and Drug Administration, also know as the FDA, proclaimed that the Meridia pill increased the chance of a heart attack. In 2006, the Aberrant Crypt Foci, also known as the ACF, found out that the Alli pill could potentially develop colon cancer (Thomas, 2009). Also, in 2009, the FDA started to check in on Alli. They were investigating because there had been cases where people had severe liver problems after using this drug (Staff, n.d.). Hydroxycut pill was reported to the FDA in 2009 as a pill that also gives liver problems (Smith, 2013). All these diet pills that are supposed to make you slimmer only create more health issues. Pills don’t define beauty.

4. How important is the health care provider for the weight-loss product decision? What proposed advertising concept to health care providers would you implement?