Effects Of Advertising On Personal Privacy And Security

Web advertising is becoming, and has become, technically an inevitable part of our life. The size and range of online advertisement is increasing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is crucial. An internet broadcast model is what many major advertisers have been waiting for. They want to make Internet advertising more like television advertising. Actually, they want to make it better than TV advertising; they want all visuals influence of traditional broadcast with the additional value of interactivity.

“Privacy is dead – get over it”, according to Steve Rambam, a privacy investigator who specializes in Internet privacy cases, this is how he considers privacy to be in today’s society. He is just another entity living in the midst of a high technology society to whom privacy seems to be dead when reaching the Internet. With all the traffic on the Internet, the risk of private information falling into the wrong hands is excessive, and with all the advances in computer technology the rate of privacy loss is increasing as well. With the right knowledge and experience in technology anything on the Internet can be access by anyone causing an individual’s privacy to be exposed and violated..

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

In the social networking arena, users voluntarily divulge personal information online that, prior to the digital age, would have been considered private and restricted. Without careful and fierce examination of information prior to submitting it online, users unwittingly and certainly unwillingly subject themselves to threat of privacy intrusion.

The United States is a culture of sharing. People share their personal lives on almost every aspects with social media such as Facebook and Twitter. The idea of free online services have attract people’s natural instinct to indulge themselves into these free services. What they do not know is how these “free-services” ask in return. Facebook, Twitter, and Snapchat have revolutionized how people connect with one another and the way people retrieve resources, which also allows massive private information accessible to organizations. In the article called “Twitter’s Lucrative Data Mining Business” published in The Wall Street Journal, Elizabeth Dwoskin talks about Twitter’s disclosure that its company has “$47.5 million came from selling off its data to a fast-growing group of companies that analyze the data for insights into news events and trends” (Dwoskin). Although the internet has opened doors to many business opportunities and innovations, it has invaded social media users’ private information and often exposes them to unauthorized organizations such Facebook, Twitter, and Snapchat for monetary gain. Legal standing has make it possible for these companies to appropriately set user’s policies regarding the disclosure of user’s privacy, but people often disregard on how companies are distributing their information that may expose their privacy to unauthorized organizations.

For any Internet user, it’s fairly easy to see advertisements undoubtedly plaster the Internet. Many websites depend on online advertising as a main source of revenue to help keep their websites afloat. In a study entitled “ “ by Jesse Holcomb and Amy Mitchell, the two detail the role of advertising for news media, particularly on the Internet news media sources. “Advertising . . . accounts for the majority of known news revenue—a little over two-thirds” (Holcomb, Mitchell 2). When one considers that “as an industry, news in the U.S. generates roughly $63 billion to $65 billion in annual revenue”, two thirds is a colossal margin (Holcomb, Mitchell

People are constantly making decisions to disclose or conceal information when posting to social media websites and signing up for online services. At first glance, Privacy Management Theory would suggest that the mere act of disclosing information to these services would create tension. However, the simple act of extending co-ownership to companies alone is not enough to cause tension for the original owner of the information.

Advertising has steadfastly served the print business for a long time, and was connected to the Internet with each desire of achievement. Web promoting started with Center and Siegel 's in well known Green Card Lottery message on the Usenet website in April 1994 and was followed in October by publicizing arrangements for AT&T, MCI, Sprint, and Volvo on Hot-wired lastly the thought got on. The Advertisement developed in advancement, and today there are Static, pivoting, looking over, enlivened, streak and interstitial standard promotions all which are intended to create movement, expand brand mindfulness and produce leads and deals. Web organizations were established on publicizing incomes, and for a few years the organizations flourished.

Technology is everywhere and is evolving permanently. Since the beginning, it has been changing the way people work, travel, communicate, socialize, and shop. Consequently, people’s shopping practices have changed as well, which has led companies to modify the way they advertise their goods and services. In “How to Market to Men in 2010” Terry O’ Reilly (n.d.) states that advertising had a huge innovation in 1915 when the first ad for men was printed by the company Cadillac. Marketers found a new technique to advertise merchandise, which led on to associate the product to the desires of the people. A couple of decades ago, the more common means for advertising products were through television, radio, and print media including newspapers, magazines, and flyers. Nowadays companies are opting out of traditional advertising and instead they are using the internet and the social networks to promote their commodities.

When you share information with us, for example by creating a Google Account, we can make those services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy.

Online advertising is a method of promotion that uses the Internet and World Wide Web for the spoken determination of delivering marketing posts to invite clients. Examples of online advertising include contextual ads that seem on search locomotive results pages, banner ads, in text ads. Rich Media Ads, Social network advertising, online ordered advertising, advertising networks and e-mail marketing, involving e-mail

According to the text, Google relies on tracking along with other activities to maintain profitability, it has large stake in the privacy issue (p.471). Google has been working on updating their privacy policy to better comply with what the users want when it comes to their private information. In 2012, Google revamped their privacy policy and combined all its information it gathered from its users from the different Google services. Google drafted a 13-page letter answering all government questions (p.469). Google states that all users have the option of turning off certain features that collect users information. The new policy also states that it would not impact the amount of data it gathers or deletes and that it remains highly committed to user privacy (p.469). If Google can continue to follow this new policy where it commit to its users privacy and not have it clash with its profitability then Google users will be happy. Majority of Google users just want to make sure that when they use the Google search engine, their private information is secured and not leaked to hackers. Google has the power to respect its privacy and maintain its profitability by keeping the two issues separate.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Advertising is the best method for businesses to convey their products to the consumers because they make it look good through their eyes. The internet is being used to advertise also as

Acceleration Media CEO Tony Sousa claims the world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, as consumers change the way in which they consume information, services and entertainment (Sousa, 2013). Mass media advertising as we know it today is perishing. Advertising agencies have had to restructure their advertising models to accommodate a harsher advertising climate. This forces brands to formulate effective ways to reach their customers. The main factor contributing to traditional advertisings’ impending demise is the invention of new forms of technology, namely the internet. The creation of the internet has resulted in the fragmentation of media and markets. Media fragmentation is the breaking up of large audiences into smaller audience fragments due to the increase of media choices available (Tuten, 2008). Advertising has to spread further, covering a multitude of channels to gain the same exposure (Rust & Oliver, 1994). Media platforms provide endless benefits,