Effects Of Advertising On Personal Privacy And Security

1572 WordsNov 6, 20177 Pages
Effects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. According to Patricia Garner, “internet advertising is by far the fastest-growing medium.” She continues by stating “improved advertising formats make Internet display more interactive and effective, with consumers more likely to view, remember, and interact with them than older formats like TV, radio, and print media. Also, technological advancements in media buying space are helping advertisers to reach the target…show more content…
In theory, the consumer can control a portion of what data is collected and used, however they first need to recognize that many times consent is given for these practices just by using a service. While I can acknowledge that certain data that is stored can be beneficial in the way of simpler web searches, customized results on entertainment platforms such as YouTube, and easier use of some applications, I do not believe that the amount of data being harvested and stored for benefit outweighs the risks. I believe that consumers would rather spend an extra ten seconds to finish typing a sentence with peace of mind knowing that a vast amount of personal information about them is not being collected and stored, by Google. Another significant factor in user privacy is that users often agree, sometimes unknowingly, to allow their information to be shared with third parties. Evans explains “a consumer may feel differently about providing search data associated with her IP address to a search engine provider if she knew the search engine provider would sell the data to another vendor that had figured out a way to associate her IP with her personal information” (Evans, 32). A consumer may agree to this practice unintentionally, and it occurs across multiple platforms, including social media.

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