The Effects of Disney on Child Development
According to an analysis of Disney’s corporate strategy by Carlos Carillo from the Robins School of Business, the first Disney films were created in 1923. Disney now controls approximately one sixth of America’s media as stated by a Ted Talk by media studies scholar Christopher Bell. As a result, almost every child is exposed to Disney, and values portrayed in the films will affect their development. Disney’s objectives are to be “one of the world leading producers and providers of entertainment and information.” Disney is targeted towards “...girls with the ultimate goal of encouraging children to personally identify with the characters so they will purchase the associated products” (Gender Role Portrayal and the Disney Princesses). Disney’s marketing causes girls to strive to emulate these princesses, affecting relationship development and what qualities they place their value in. As shown
…show more content…
In today’s society, young girls are developing eating disorders, undergoing plastic surgery, and using extensive amounts of makeup to achieve classic tiny waists, large eyes and fair skin. The Little Mermaid inadvertently encourages plastic surgery. Ariel barters with Ursula, drastically changing her body and sacrificing her strongest talent to win over her prince. Ursula mocks, "you got your looks, your pretty face, and do not underestimate the importance of body language!” (The Little Mermaid). This implies Ariel’s voice is insignificant compared to the value of her physical appearance,These messages cause negative thought patterns to develop, especially in children because they are “sensitive...due to their still emerging cognitive and social development” (Johnson). Disney is only one of the aspects of modern society that contributes to this
Figuring out how to split founder’s shares between the team is perhaps the biggest decision you’ll make early in the life of your company.
Fairy Tales have been around for hundreds of years, but up until recently have never been profited on as they are in today’s modern world. It is impossible to hide from anything Mr. Walt Disney has created, and that is exactly the company’s intentions. One huge area Disney has been excelling is in “Princess Culture” most specifically the focus on pretty pink dresses. For example, in Peggy Orenstein’s article “What’s Wrong with Cinderella?” the author addresses the many different consequences of Disney’s lucrative marketing strategy. The heavy influence of everything princess down to the choice of clothing can have a negative or positive impact on young girl’s minds, while stimulating innocence and purity can also encourage body image issues
Disney movies have been the leading outlets for child education and social learning. Due to such power of influence controversies have been raised which include the following, but not limited to, gender roles and stereotypes, issues of independence, and misrepresentation. Many people argue that despite the morals and messages that occur within such films there are still underlying messages that deal with beauty standards and norms. However, others may argue that Disney is evolutionary and evolved the imagery of male/female standards. The controversy then becomes: are Disney films doing more harm than they are good? Due to certain themes brought on by such movies, it has left younger audiences with both positive and
For most of society, the word Disney elicits warm feelings: memories of early Saturday mornings with family watching cartoons, family trips to Disney World, or a movie that was so encapsulating it was watched over and over again. Disney achieves a high level of regard from most of society unparalleled by other companies. Penn State education professor, Henry A. Giroux, accompanied by Grace Pollock, argues in his book The Mouse That Roared: Disney and the End of Innocence that society is blinded by Disney’s façade of “childhood innocence” and that Disney’s marketing tactics are far from innocent at all.
Disney films are more than just magical fairytales. They are gateways back into our childhoods where dragons needed to be defeated and where fairy godmothers granted our deepest desires. These magical films also encourages little girls to feel confident about themselves.
The Disney network has been around for many years and are most known for their Disney princess’s film. In the film Mickey Mouse Monopoly it explains the ulterior motives Disney had within their movies. In all the early movies all women seem to be damsels in distress looking for a male suitor to come save them. They claimed to be a strong female lead but in the end they would need a man to live happily ever after. The film brings light to how woman and men should be like in the future to be happy.1 Snow White one of the Disney princesses, loves to cook and clean and is naive enough to eat an apple from a stranger. She waits for a prince to save her.2 it’s preposterous that these movies were made to be role model to little girls. It seems as they claim for girls to clean and take
According to A Dictionary of Journalism, the media is defined as journalism as part of a much broader field of public communication organizations, including newspapers, magazines, radio stations, TV channels, the film industry, the music industry, websites, advertising, and public relations. For young children, media plays a predominant role in developing schemas of one’s identity, including body image, and gender roles. Young children spend the majority of their time viewing media, therefore the process of generating one’s identity based on his or her observation of media is inevitable. Disney’s princess movies have brought significant effects to children’s development of their identities. There are three main stages of Disney movies. The first stage is the “princess” stage, where the movie depicts the most stereotypes (i.e. Snow White and the Seven Dwarfs). The second stage is the “rebellious” stage, where the princesses are illustrated as curious and adventurous, yet still show the aspect of female stereotypes (i.e. Jasmine in Aladdin). The third stage is the “hero” stage, where the princesses are shown to fight the female stereotypes (i.e. Mulan). Although Disney has portrayed more complex, yet evolving gender roles as time went on, Disney’s princess movies had significant effects on young audiences by planting changing gender stereotypes.
Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.
The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.
Ever since the Disney Princesses were created, they have all had the same body shape: tremendously skinny. With the Disney Princesses becoming the largest girls franchise in the world, there is no denying the impact it can have on such young girls. These girls long for recognition and beauty, and expect nothing less than their favorite Disney Princess to reassure them of the perfect lifestyle they need in order to achieve their perfect lives. In our society today, girls are becoming over sexualized at a much younger age than normal. One’s physical appearance plays a significantly larger role today than it ever has before. With this in mind, I have decided to conduct research on how the Disney Princesses have impacted an individual’s outward appearance and body image. The Disney Princesses have always been a form of innocence for young girls. However, while it’s clear that the majority of people adore the Disney Princesses, still, most can see the impact it can produce on young girls that will follow them into adulthood.
What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.
For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.
Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.
Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their
A young girl with black hair and brown eyes sees a beautiful princess named Cinderella who has blond hair, blue eyes, and flawless skin. She believes she will never be as radiant and beautiful as the princess because they don’t look alike. Like this girl, there are many cases of Disney films having lasting negative effects on children. Disney influences children more than any other age group since most merchandise and movies are geared toward younger audiences around thirteen or younger. Walt Disney Productions have a negative effect on children through stereotypes, violent actions, and sexism presented through its characters’ physical characteristics and actions. Disney has been