Growing up watching Disney films is a fond memory that many people share, including myself. Older, and now deemed as ‘classic’ Disney films are funny, heartfelt, endearing and produced an all around joyful experience. With the Disney Corporation as “one of the largest media companies in the world” (Towbin et al. 2004:19), it is easy to see why Disney films are the most popular among children’s entertainment (2004). A large and very significant aspect that is typically not associated in everyday conversation about Disney films is the topic of gender roles and how they can impact society. In this paper I will be focusing on the gender roles illustrated in Disney films with specific attention on Cinderella (1950), The Little Mermaid (1989) and Beauty and the Beast (1991). I hope to demonstrate and compare the gender roles of men and women within these films and discuss the relation between Disney films and society based on a feminist perspective.
The Damsel in Distress and the Knight in Shining Armor: Gender Roles in Disney Movies
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the
Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.
The Disney is huge animation company and their films are an enormous part of the entertainment industry in the whole world. They influence all kinds of people, from children to adults. Also, Disney was created over 90 years ago, and till this very day its most entertaining animation company. Throughout period of time, they have played a tremendous role in how society displays gender roles. As Janet Wasko explains: “Disney provides an opportunity to analyse an entire popular cultural phenomenon from various perspectives […]” (Wasko, 2001). As modern culture goes through many changes, Disney has also been in major changes in the way they represent their characters, especially females.
The representation of women in Disney films has indefinitely transformed throughout the decades due to Disney’s need to gradually create conventional views and ideas of women. When comparing the 1998 Disney film, Mulan, and the 2016 Disney film, Moana, people may suggest that both are progressive feminist films that accurately depict their individual cultures, while uplifting the women in these films. However, with further analysis, Mulan consists of not only sexist views towards women, but also underlines stereotypical gender roles that men are greater than women. Moreover, Moana reflects a change of the conventional woman in Disney films by rejecting the female stereotypes as well as creating a headstrong and independent character who
Disney’s Pixar has always had a traditionally “alpha male” role for its leading male characters, but there is possibly a “new male model” concept that has overtaken this predominant alpha male role as portrayed in the article, “Post-Princess models of gender: The new man in Disney/Pixar” by Ken Gillam and Shannon R. Wooden. Within the article, Gillam and Wooden use a well-structured article with supportive examples that effectively strengthen their ideas and theories. The observation in Disney’s Pixar promotes a new male model in their films which expresses more feminine traits is effectively reinforced by the author’s success in organizing the evidence and examples which support their ideas: also the authors effective use of structuring the article to draw your attention to the main issues being discussed to successfully connect to their thesis. Effective introduction of their topics and ideas in a sufficient orderly fashion and present these ideas which give a lot of their theories and ideas strength in persuading the readers to think a certain way about the topic. The authors succeed in addressing their theory that in Disney’s Pixar films there is a new male model which has transformed the previously “unambiguous alpha” male role.
In current society today, technology is advancing at a rapid rate and with so much exposure to the media it is difficult to control what is being seen by children. Disney is one of the largest and most successful companies in the film industry. From children 4 years old to adults and every age in between, Disney has found a way to create films that entertain all ages. The seemingly innocent content of Disney movies are enjoyed from a very young age; however, behind the colorful and lighthearted storylines of many Disney films lies many unreasonable social ideologies that children may be subconsciously becoming accustomed to. In her work, “Where Do the Mermaids Stand,” Laura Sells discusses the hidden messages in Disney’s The Little Mermaid. Sells explains how this movie expresses a hierarchy of gender and exaggerated femininity by demeaning the role of women in society. Susan Jeffords, author of “The Curse of Masculinity,” discusses similar ideologies in her article. This article looks at Disney’s Beauty and the Beast and focuses primarily the role of men and the how they perform to fit into this white male system by means of upholding hegemonic masculinity. The two articles “Where do the Mermaids stand” and “The curse of Masculinity,” bring to attention the reinforcement of the white male system, the racialization in the white male system, and the reinforcement of hegemonic masculinity in beloved childhood Disney movies.
Study on gender role stereotypes has shown that there are several negative effects of stereotyping. The study on how gender role stereotyping effects children is not as prevalent because most believe that it doesn’t matter, since children are just forming their stereotype so children do not care. However, some psychologists have done some research on it, and from their research found out that children used a mixture of moral and social conventional reasoning
In Henry Giroux’s book, “The Mouse that Roared” he argues that Disney animated movies lead to the end of innocence in children. He focuses mainly on the images that Disney portrays towards gender roles and gender stereotyping. He primarily targets the issues that women are portrayed as being subordinate to men and are viewed as property and objects of desire instead of as human beings. Giroux is unconvincing in his argument because he writes above the level of thinking and comprehension that most children who are exposed to Disney films would posses; by focusing on specific scenes, while ignoring the overall morals throughout the rest of
Films serve as a means of communication and are composed of millions of different elements that form a narrative. Also, they use original techniques to deliver messages in ways that the creator wants them to deliver. Usually, children's films contain a variety of implicit messages, because the language should be simple, and in turn, it should contain fun elements. However, one of the best ways to create stereotypes in culture is the use of children's movies, because people build their personality and critical thinking in their first years of life. An example of this is the movie The Lion King, where the characters are animals, but also each one plays a role of a human being within a society. This film shows a patriarchal and sexist society, where men have all the power not only in government but also within their own family; women, by contrast, have a secondary role always being focused on the service of men and their children. It also has an implicit
Aurora, Snow White, Ariel, Belle; these are a few beloved protagonist from Disney movies made pre-2010. Many children fell in love with the happily ever afters of these characters without realizing the true meaning behind their stories. Family films produced by Disney focus on gender roles and social constructs dictating what is or is not desirable in females. In the article, “The Shame of Family Films: Why Family Films Are So Sexist” by Julia Baird claims that there aren’t many female characters in family films, and when there are, they are portrayed as inferior or as sexy. The problem is that this hurts the way that girls and boys think about girls and this is cycle in Hollywood. The storylines of nearly every film follow the same pattern;
Parents believe these movies are giving positive messages to their children, but this is not the case. For example, in the movie Beauty and the Beast the moral of the story is that beauty comes from the inside. While this is the message that parents believe their children are receiving, there is a more deep-rooted message that young children cannot quite yet understand, but still effects their mindset as they age. Since many of the Disney princess movies were developed in the later half of the twentieth century, they often convey the stereotypical gender role messages of that time period (Bishop 2). According to author Amy Blackstone from the University of Maine, “Gender roles are the roles that men and women are expected to occupy based on their sex” (336). Therefore, during this time the gender roles were that men were dominant individuals, leading the home. On the other hand, women were depicted as fragile that were only capable of domestic work in the
For my final paper where we had to pick a topic from current popular culture, I decided to write my paper with the focus on Disney movies. More particularly with the focus on the Disney princess movies. When it comes to the Disney movies they have always been and will always be such a huge part of our society. While growing up most children grow up watching these movies and get the idea that that is what they want to be when they grow up. When you ask a young girl what she wants to be when she is older there is a good chance that she will say that she wants to be a princess when she grows up. I have always been such a huge fan of Disney movies and I have a feeling I always will be. I found it very interesting this semester when we spend the short class period talking about the Disney female and male characters. It is rather interesting and something that I can say that I really never noticed before but the fact that the majority of all the female characters all had the same face shape. Whereas the males there were none two that were the same. However for this paper I will be looking into the relationship to cultural meanings about gender and other identity markers, such as race, sexuality, and cultural norms as seen in some of the more classic well known Disney movies.
For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.