Stereotyping In Disney Movies

Stefan Babich, a blogger for Periscope Magazine, a blog for women.Wrote a online article in 2011 that Brings up an issue many of us might not have even knew existed, that there is a lack of female protagonists in Pixar films. Babich brings up many points that are important to think about, because whether we realise it or not films,books,video games, and the media in general, at times do treat women to be less than their male counterparts.

Watch the movie Tangled and you’ll find yourself hooked, desiring the knowledge of what’s next. While watching this movie, two main literary themes became apparent. Disney's Tangled is the story of a stolen girl trapped in a castle with her captor as a mother. Throughout the story, Rapunzel wants nothing more but to leave her . Tangled’s plot employs many gender stereotypes and shows a large socio-economic divide.

The effects of the portrayal of the princesses can be positive or negative. Young girls have become more imaginative by watching Disney films. According to Stephanie Hanes (n.p.), “’For 75 years, millions of little girls and their parents around the world have adored and embraced the diverse characters and rich stories featuring our Disney princesses.... [L]ittle girls experience the fantasy and imagination provided by these stories as a normal part of their childhood development’.” Also, children are encouraged to believe and hope. In most Disney movies, the characters convey the message that we can believe in true love (10 DISNEY MOMENTS THAT PROVE LOVE IS ALIVE AND WELL

Disney strongly portrays gendered stereotypes using their eleven official princesses. Young children, specifically young girls in this case, are extremely susceptible to being influenced by the portrayal of these gendered stereotypes. Golden and Jacoby performed research regarding how preschool girls interpret the gendered stereotypes shown through Disney Princess media, through both the young girls’ pretend play behaviors and the discussion of the princesses. Golden and Jacoby performed this research project in order to examine the perception of young girls in relation to princesses and awareness of gender-role stereotypes, a different research study found that girls who lived and accepted gendered stereotypes, in believing that women

The website is titled “Growing Up With Disney” and covers eight Disney movies produced in 1989 to 2016. Each movie gets its own webpage that focuses on the female lead character and each webpage includes a summary of the movie and a reflection of my thoughts on the character. The reflections focus on the formations of gender roles and how Disney has changed in the span of these eight movies. The audience targeted is those who share the same love for Disney movies and grew up watching them.

It seems like the entertainment icon Walt Disney Company has been around since the beginning of time, entertaining the public with its lifelike and imaginative animations and characters. Nearly every parent and child that was born in the last century has experienced a Disney animated film at some point in their lifetime, which has left either a negative or positive impression on them. The experiences with Disney films leaves most viewers with a warm and fuzzy feeling inside or the feeling of happiness, because the films themselves take the viewer on a ride out of their reality into the World of imagination, fairytales, and fantasy. On the contrary some ethnic viewers leave Disney films feeling misrepresents, disrespected, and upset regarding the way that Disney choses to represent race and cultures other than Caucasian in their films. The Disney company discriminates against people of ethnic backgrounds, does not take into consideration the cultural differences between ethnic groups and deliberately stereotypes and homogenizes all racial groups and protagonist in their films.

While Pocahontas (1995) is one of the Walt Disney productions that does include multicultural themes and characters, however unfortunately does reveal various sexual as racist stereotypes. While Pocahontas is often criticized due to the sexual representation of a typical Disney princess instead of being praised for being a strong independent woman, the film possesses quite damaging stereotypes of American Indians. Disney publicists contended that in every aspect of the storytelling, the filmmakers tried to treat Pocahontas with the respect she deserved and present a balanced and informed view of the Native American culture, however aspects of the movie show otherwise (Aidman & Reese, 1996). Educators face the challenge of identifying instructional materials and media films that are culturally responsive to different children; the cultures represented face the greatest challenge as film media continues to promote racist and sexist representations of non-majority social groups,

Corporations like Disney shape our daily lives in a huge way by using unique techniques. Movies and shows created by Disney recreate history based on stereotypes and try to hide their message in the innocence of a child’s mind. The women characters in the movies are submissive to men and lack power, they must use their body to manipulate people into getting what they want. In most of these films, the woman no matter how strong they may be is always in trouble and needs to be rescued by the man. Disney influences children to dress up as the characters in the movie, this gives the children a perception of how should men and women look like in society.

Disney is a worldwide household name. This company has created many memorable films and shows that kids and parents enjoy. One of Disney’s most successful franchise, are Disney princesses. Both boys and girls have seen Disney princess movies, ranging from Snow White to Moana. Year by year, Disney comes out with tales of new Disney princess movies that families watch and enjoy together.

While much attention is given to the princesses and female roles within Disney films, there is still a need to examine the creation of male figures by the Disney Corporation. In my research I would argue that the male stereotypes and unachievable visions of masculinity devised in Disney films are just as provocative and inherently damaging as the stereotypes centered on Disney females. In doing so I ask, what is masculinity? How is a Disney man made in respect to choices about aesthetic, animation, vocal tones, and actions? How do particular Disney films create a journey of male stereotypes for a character? How has Disney altered its men over the years? How does Disney market to boys and girls? And what

A little girl sits on the floor with her gaze fixed on the television screen in front of her, watching magical images dance before her eyes and catchy songs flow through her ears. Even though she had seen it at least twenty times before, she still loved The Little Mermaid just as much as she did the first time she watched it. As she watched it, she longed to be a beautiful mermaid with a curvy body and wonderful singing voice like Ariel. She longed to be saved by the handsome Prince Eric, and fall in love and live happily ever-after like Ariel did. In today’s society, women strive to achieve equality between the sexes. Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these

According to the social learning theory, the influence of the media in the formation of gender roles and identity is known as being indirectly and vicariously reinforced. It states that we can learn gender appropriate behaviour by learning from others. So by having gender stereotypes portrayed in the media, it has a powerful influence on all of us but especially on children because they are currently

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

A young girl with black hair and brown eyes sees a beautiful princess named Cinderella who has blond hair, blue eyes, and flawless skin. She believes she will never be as radiant and beautiful as the princess because they don’t look alike. Like this girl, there are many cases of Disney films having lasting negative effects on children. Disney influences children more than any other age group since most merchandise and movies are geared toward younger audiences around thirteen or younger. Walt Disney Productions have a negative effect on children through stereotypes, violent actions, and sexism presented through its characters’ physical characteristics and actions. Disney has been