Effects Of Priming On Social Perception

The journal article used in reference to stereotyping was retrieved from the The Journal of Experimental Psychology. The purpose of this article is to illustrate how being exposed to social stereotypes can subconsciously affect our behavior. The article explores the theory that if the self is compared to the social stereotype of a perceived out-group, a group with which one does not identify, one will subconsciously behave differently. Therefore, there will be disparities between the similarities

Knowledge of negative stereotypes can influence people’s performance. Stereotype threat creates extra performance pressure through apprehensiveness about conforming to negative stereotypes (Woolfolk &

Stereotypes are present in everyday life and they affect how were perceive other groups or individuals. As most individuals are a member of one societal group or another, it would be beneficial to examine why stereotypes form, and why some are more common than others. The purpose of this study is to identify circumstances in which an illusory correlation will be formed and how that may lead to the formation of stereotypes. An illusory correlation is the existence of a relationship, when no relationship actually exists.

Schemas are mental structures people use to organize their knowledge about the social world (Akert, Aronson, & Wilson, 2010). The accessibility of schemas makes them easier to retrieve in social situations. Priming is also relevant in how people apply schemas. Researchers in Germany pursued the idea that stereotypes organize as multiple, context-specific schemas that activate only by a combination of category and context information

To stress the prevalence of the effects of stereotypes, Steele repeated his first experiment with white men and Asian men as the subjects. As the dominant group, white people are often unaffected by the stereotype, but in this particular experiment they underperformed greatly. Stereotypes even exist within racial groups. In one experiment, Steele had older people and younger people try to memorize 30 words for two minutes. Afterwards, they would try to write down as many words as they can. The group of older people who read an article confirming that age impairs memory wrote down significantly fewer words than the group of older people that did not receive the treatment. This is also an example of ageism (Henslin, 2017). A common motif in Steele’s experiments is a reminder of the stereotype, referred to as a cue. The experiments demonstrate that the smallest hint of a stereotype is enough of a cue to cause underperformance. In an experiment with girls and boys ages five to seven, the only difference between the treatment and control group was coloring a picture of a doll.

Dovidio, Gaertner & Kawakami (2002) found that a shorter timed response of implicit prejudice predicted spontaneous nonverbal behaviors, such that there was a negative bias from Whites towards Blacks, despite explicit self-report measures by Whites indicating a more positive bias. However, studies have shown that individuals can employ implicit motivational tactics to control these implicit attitudes to such an extent that these associations and negative biases are non-existent. Glaser & Knowles (2008) found that those who had an implicit motivation to control prejudice did not show an association between weapons with Blacks (as opposed to Whites) and the Shooter Bias—being more likely to “shoot” the Black individual quicker than the White individual. That is, participants were equally likely to “shoot” both White and Black individuals. It might be noteworthy then, to investigate the effect priming has on more specific stimuli such as names. Namely, this study aims to investigate how likely White individuals are to match stereotypically Black or White names to a description of an individual after having been primed with hostile versus non-hostile behavior, and whether differences in frequency of matching are seen in individuals showing high versus low implicit prejudice. Thus, it is proposed that priming individuals with images of stereotypes characteristic of Black individuals (such as hostility) will facilitate the activation of implicit prejudices—high or

The concept of stereotype is defined as “a belief that associates a group of people with certain traits” (Kassin, Fein, & Markus et al., 2008, p. 133), which can influence a person’s thinking process and perception of others as well as the world. Stereotypes are related to other concepts, such as prejudice and discrimination, which strengthen the distortion of people’s reality. Another component of a stereotype includes the concept of outgroup homogeneity effect which is the “tendency to assume that there is greater similarity among members of outgroups than among members of ingroups” (Kassin et al., 2008, p. 135). The concept of outgroup homogeneity effect refers to a misconception of others caused

Negative stereotypes could lead to many negative consequences. Fiske (2014), a professor of University of Massachuse refer that stereotypes are automatic responses, which have an impact on individuals’ decision

Prejudice and Discrimination are an all to common part of our cognitive social being, but many social psychologists believe that it can be stopped, but only with the help of social conditioning.

The authors’ interest in the application of priming to visual perception stems from a lack of empirical research done in this particular field. Priming a certain social identity (race, gender, age, or occupation) and its

The first experiment conducted by Devine and colleagues conducted a well thought out experiment in terms of their technique. In all three studies the authors’ randomly assigned the participants to the experiments increasing the ability to generalize this sample to a larger population. In addition, the participants were asked to freely respond to the question, providing a more accurate knowledge of stereotypes because no cues were provided to influence the subjects’ knowledge. The anonymity of the participants also allows subjects to freely provide information without being judged resulting in an easier access to their private thoughts. Alternatively, in all three studies the authors recruited a number of white participants. This may produce bias in their results as stereotypes and prejudice towards blacks have historical roots in their culture. In the first study, the list of traits do not completely capture

Former research is an explicit indicator of how one's behavior can be a product of the situation that person is present in. Experiment one of "Automaticity of Social Behaviour: Direct Effects of Trait Construct and Stereotype Activation on Action that trait concepts and stereotypes" by John A. Bargh, Mark Chen, and Lara Burrows of New York University provides an experiment analyzing that behaviour through an experiment which will form the basis of critique in this paper.

Devine (1989) – Stereotypes are learned early in life and are automatically activated, whereas prejudices are learned later in life, and can be either consistent, or inconsistent with these stereotypes. Devine argues that the fact that negative

The presences of stereotypes are overwhelming and are developed by both the environment a subject is raised in and their family. Stereotypes, which are pervasive throughout different societies, become intertwined in the collective values of the society as justification for all forms of social, economic, and political inequality among groups (Devine and Elliot 2000;Kaplan 2004; Operario and Fiske 2004). As people become more exposed to stereotypes they start to become a permanent part of a person’s life, they begin to stereotype themselves almost always involuntarily.

Furthermore, these processes are potentially subject to bias due to “the assimilative effects of existing knowledge on information processing” (Macrae, Stangor & Hewstone, 1996). It is essential to comprehend these concepts before delving into the importance of stereotypes when forming impressions of others. In the initial stage of developing schemas, they allow the individual to ignore what is perceived to be unimportant or unnecessary details of a situation, thus reducing the complexity of the information (Macrae, Stangor & Hewstone, 1996). Indeed, schemas guide behaviour and allow a platform for individuals to make mental shortcuts and damaging stereotypes, they can also simplify life and are useful in every day situations (Macrae, Stangor & Hewstone, 1996). For example, if one had an existing stereotype that guns are dangerous and hastily decided to move to the other side of the street after noticing a man with a gun – this would be an extremely useful and possibly life-saving use of a stereotype. However, whether stereotypes are considered to be beneficial or unconstructive – they are undeniably important when forming impressions of other