Effects Of Snapchat's Technological Disruption In The Social Media Industry

First it was just photos, then screenshots, then face recognition came, and now most recently something called “snapchat maps. The amount of content and personal details Snapchat has collected of our lives is astounding; however, everyone looks past it. Snapchatting is a different a fun way to communicate, which is why it is so popular and what encourages people to look past all that we give them. Snapchat currently has 173 million users, which just shows how much access to people everywhere around the world. It knows our name, location, birthday, email, phone number, and even more than we can imagine. Until doing this project I was one of these people, blinded by how much I was truly giving away about myself, but now after looking through their Terms of Service and Privacy Policy, I truly have learnt a great deal.

New media is a less traditional version of media resulting from the digitization of almost everything. Compared to its predecessor, new media is instantaneous, interactive, and universally accessible. The largest aspect of new media is social media. It’s role in today’s media environment presents an interesting paradox. On one hand, social media is rather limiting. It is incredibly easy to tailor one’s online experience to their personal beliefs and perspective. At the same time, social media presents the opportunity to connect with the world at large. To say that new media allows for one but the not the other would be incorrect.

The article. “‘Oh, Snap!’ How to Make Your Business A Snapchat Success Story”, provides an in depth breakdown of how the social media app Snapchat has become a huge tool in marketing for different brands and companies. The article starts by providing that 8 billion times a day someone opens the app to send a photo or video and then defines what Snapchat actually does. The article then details how some companies have already gotten on the Snapchat trend and how they are breaking into the Snapchat world by using filters and creating their own Snapchats for people to follow. The article then does a really good job of breaking down how to make the most of your ten seconds on Snapchat, how to invite people behind the scenes, how to offer special deals, why you should partner with influencers and opinion leaders and why you should be authentic about your brand on Snapchat.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.

At the same time, we can find Snapchat, a social network created in July 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. With this new app users can take photos, record videos and share to their friends that also have Snapchat. This platform is supported by the Apple App Store and Android making possible to the Apple devices and android to use this app.

Sexting on Snapchat spread because of teenagers and by teenagers who wanted to escape from their parents control and have something to do that felt private. “what really makes a new social network become popular fast? Teenagers.”

SnapChat is a photo messaging application (App) developed by Evan Spiegel and Robert Murphy. Both of the founders were Stanford students. The application was initially developed for a project at Stanford. This app allows the user to share photos, videos, add text/drawings, and send them to a controlled list of recipients. Users have the benefit of setting a time limit for how long the recipient can view their snaps (Ranging from 1 - 10 seconds), after which the photos/videos will be hidden from the recipient’s device and deleted from SnapChat’s servers. The smalltime college project developed into a huge social media success due to its innovative feature (Magid, 2013).

Narratio: As I am sure you’ve all guessed by now, today, I am here to discuss the one issue that plagues our world more than any other: Snapchat. Snapchat is, as I’m sure most of you know, a picture-sharing social media platform. What sets it apart is that pictures and videos, known collectively as “Snaps,” disappear after a time you choose, maybe 3 seconds, and can never be viewed again. Because of this, Snapchat is the app of millennials, the app of our generation, but it has a dark side.

In addition to creating open forms of communication and direct access to consumers’ opinions and reactions, advancing social and visual technology delivers access to technologically advanced, eye-catching, and interesting design and media tactics formerly available only to the tech savvy generation. The internet has transformed the globe and it’s lasting presence is inevitable, proving that to discount social media’s new but important role will ultimately lead to failure in the long term.

Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

Social media is quickly evolving in front of our eyes and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many various blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore. Through these new advances in technology one can share things

In today’s society there is a new desire to know what others are doing. Social media enables users to keep tabs on their followers while maintaining user productivity. The affects of social media has changed the way individuals receive their news, read their magazines, and organize the information they find on the Web. It has made the way people receive information easier and has challenged the way businesses are modeled.

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.