Effects Of The Objectification Of Women

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Effects of the Objectification of Women in Music:
Societal Acceptance of Permissive Sexual Attitudes
Christian Herrera
Huntington University

Author Note
This paper was prepared for Mass Communication taught by Dr. Kevin Miller.
In recent years, three firms have taken control of over 75 percent of the music industry: Universal Music Group, Sony Music, and Warner Music Group (McIntosh & Pavlik, 2004, p. 99). Because these record labels do not profit from music styles that lacks strong mass market appeal, styles tend to fit well-established genres. This results in formulaic and homogeneous music.
Because music is produced for the masses, it can communicate and convey culture both verbally and visually, essentially
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(Note, she doesn’t purposefully watch these videos.) She verbally teases the concept of the dance. She laughs aloud at twerk songs. She even parodies the dance by performing poor imitations of it on occasion. And for all I know, to her, it’s just a joke.
But I can’t help but believe there is something deeper than that – an issue of desensitization. If females of her generation are desensitized to that kind of material now (as research suggests), what does it mean for their understanding of sexuality? Perhaps more importantly, what does their intrinsic (although, perhaps, involuntary) acceptance of sexual behavior mean for men?
Music is an integral part of youth culture. Ever since the introduction of music videos in 1981 on MTV, music and music videos have gone hand-in-hand (McIntosh & Pavlik, 2004, p. 94). The effects of music (particularly hip-hop) on youth have been subject of research and controversy. There has been an increasing concern that hip-hop culture has become profoundly influential on young people’s views of sexuality.
The Kaiser Family Foundation (2010) reported that teenagers rank entertainment media as a key source of information about sexuality and sexual health. The target audience for music television ranges in age from 12 to 34, and sexual imagery in music videos has increased over the years. On a daily basis, 65% of adolescents between the ages of 13 and 18 listen to hip-hop over any other
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