Effects Of Youtube On The Social Media

Some people may wonder what effect social media has on people worldwide. Many people are using social media daily and because of that, they might not know the effects that can be lurking behind a screen and causing harm to their mental health. Social media has many negative effects on mental health. Some people could think that mental health and social media has no relation, when it does. It is a fast-growing issue with many “cause and effect” reasons behind it. Each cause needs to be recognized along with the effect it has on the people who use social media.

The television industry is one of the most rapidly changing media industries to date. Its evolution from black and white, to colour, to digital and now three-dimensional viewing, there is nothing slow about its development. Focusing particularly on commercial free-to-air (FTA) television, the FTA television industry plays a critical role in the Australian ecosystem. Due to its free delivery, it generates $3.2 billion per annum in economic and advertising surplus (Venture Consulting, 2015). This is why the value of commercial FTA television to the Australian public remains high whereby FTA television is watched by more than 14 million Australians daily (Free TV Australia, 2014). However, television nowadays is much more than a medium of entertainment and information. It is also used as a method for engaging in social interaction (Morely, 1986, p. 22), and this digital divide of interaction is what harms the television industry. The launch of streaming services not only confronts the traditional ‘linear’ TV format by allowing users to select what they want to watch and when they want it, it also broadens the offering to almost any device (Spooner, 2015). The research methods in the television industry despite its strength as a medium, must however, walk hand in hand with the fast progression of new technology and challenge the rise of digital omnivores.

With the proliferation of technologies, especially the Internet, social networking has become ubiquitous in the modern world. Social networking tools like Facebook, Twitter, etc. are the impetus that is ever facilitating rapid creation and exchange of ideas to promote and aid communication. Humans interact by being social, therefore sociology analyses the changes in the social trend. Understanding the sociological perspective on the effects of social media, we find that the social aspect has changed. Comparing the past and present status of our society, it is obvious that there has been a transformation which all points towards the evolution of social media. Social media has changed our culture and has impacted on the way people meet, interact and share ideas; it has changed the perception of how people should communicate with the society. Social interactions have been defined to be an exchange among individuals with the aim of strengthening the society. Social interaction is building block in every society when people meet and interact; they define rules, systems, and institutions in which they will live by. On the other hand, social media is known as a platform that allows people to network and socialize through applications and websites that have been innovated. Though social media could be used as a useful tool to communicate with friends, family and even with people you do not know, however, researchers show that social media is absolutely harming human's skills to have

According to the United Nations Report, 1.5 billion Internet users are male, while 1.3 billion are female. This statistic supports our decision for choosing this specific medium. In Media Mark, we searched both Other Regular Soft Drinks and Sparkling Water. We compared the two reports and selected the highest reach/index numbers. The vehicles we found specific to our target audience are iTunes, which has a reach of 35,600,000 and an index number of 135, ESPN with a reach of 36,455,000 and an index number of 111 and iHeart Radio, which had a reach of 12,771,000 and an index number of 117. Other websites that we considered but did not choose were Pandora (46,726,000/109) and NFL (17,898,000/110). From this research we were able to determine that our target had an interest in music and sports. This further supports our decision to place a larger emphasis on radio.

The emergence of the internet and digital globalisation forces the entire media and entertainment industry to digitalize and accelerate its online distribution world widely, the commercial television industry is not an exception. During this transforming period, the continuous rise in popularity of online video-sharing websites like YouTube and the increasing prevalence of mobile video playback devices seem to suggest that commercial television has passed its glory days. However, an outlook of the global media and entertainment industry posted by PwC (2015) pointed out that free-to-air television occupied the largest share of the global advertising market in 2014 with 31%, and will remain 29% in next five years. Therefore, whether the free-to-air television industry is in crisis or still profitable with huge potential is depends on the industry and regulation background in the particular area. This essay will take Australian commercial television industry as an example to analyse its challenges and future development trend. The analysis will focus on the particular situation faced by Australian television industry, especially the free-to-air television, and tread different channels of Australian free-to-air television as a whole. It will firstly introduce the historical development of Australian free-to-air television and draw a brief sketch of how this industry is formed and regulated. Then, this analysis

Television has been a big part of American culture; it has been used as a form of advertisement and communication for generations. Many businesses over the years have been using television as a way to reach out to the public. T.V does not only market products, but also various ideas. In recent times, it seems broadcast television is under pressure. The speculated pressure is due to an upraise of services such as, YouTube, Hulu, and Netflix. Some argue, younger generations are slowly moving away from broadcast television entirely, and moving to online sources, seeking new ways to view content. They speculate new online content sources, will put an end to the classic antenna. The opposition argues, the flourishing of things like YouTube and Hulu are more of an extension to broadcast television, not ending the

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

I recently came across a Buzzfeed video of a person sorting 1,600 beads by color. The video began with a white box on a white table. During the first few seconds of the video, hands appear and place a white bowl full of colored beads in the box. The hands then pour the beads into the box and shuffle them around. The rest of the video is a time-lapse of the beads being organized with like colors. I spent four minutes and fifty-five seconds of my life mesmerized by these beads being put into their place, and I did not feel like the time was wasted. Something about the video relieved me, and I did not know why. It is almost unsettling that I spent nearly five minutes watching that video when I could have been doing something much more

The face of this century is wrapped around social media. Twitter, Instagram, and Facebook are the three most commonly used of social media websites. Mainly to share personal information or perhaps even view what one person is doing by simply uploading a video. There have been many scenarios and debates on whether social media is consuming our daily lives in a negative or positive way. Although the three of these apps are very popular, Twitter has been in the lead with their users by sharing over 500 million tweets per day. Even though those statistics may sound cool, Twitter has also been known to be the main cause of cyberbullying, relationship problems, and teen depression. Is it really that bad?

In entertainment and other news, the usage of social networking sites, blogs, and personal media websites are highly incorporated within most television shows and broadcasts now a days. The issue is there are cable networks and dish setups that are just now learning about the internet connection, and whereas engines such as Google, Yahoo, and Boxee have been involved in this emergence of the media (Slocum). Very similar, the internet and television still have many differences. Entertainment and information is passed along to say the least, but the web possess many more endless possibilities at your fingertip to find. On the other hand, television engages but only for so long because the viewer is restricted to time schedules, commercial advertisements, and slotted times. The other issue with combining the two, is that research shows that much of the videos watched online are shows that someone has missed on television and watch online. This relates to the record option that most cable offers (Slocum). More recently though, sites like YouTube and

Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.

Since the advent of the internet and the yearly increase in connectivity shrinking the digital divide, information and media have become increasingly accessible to many more people. Our personal consumption of media has become extremely tailored due to individualization. With “web-based mass alternative media offer increased range, immediacy, and ease over traditional alternatives” (Owens and Palmer, 2003; p 339) we are given the opportunity to customize both our virtual and tangible experience. The development of this multi-modal communication can be seen by the plethora of online media vehicles such as Youtube, Kickstarter, Indiegogo, Twitter, and Facebook; new unifications of creators, large companies, and politicians have begun to utilize these mediums to fulfil their relevant agendas.

What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.

The development of new technologies and mass media influenced dramatically modern culture. In actuality, people spend a considerable part of their life while watching television and surfing Internet. At the same time, today, mass media become more and more diverse offering the audience different products in order to attract a possibly larger amount of viewers. In such a situation, many companies operating in entertainment industry and television attempt to conduct marketing researches and develop effective marketing strategies to introduce their products to the mass audience. For this purpose, they use a variety of tools, such as questionnaires, audience measurements, ratings, face-to-face interviews and

If a certain individual were to interrogate a select person about what they do during their free time, their answer would probably be something between the lines of using the internet and anything else related to it, because let’s face it, our race has evolved into a technology-dependent specie. The rise of the internet has given way to more opportunities especially in the entertainment category which resulted in more people turning to the internet and away from TV and movies. According to the 2011 Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey, 56% of U.S. citizens agreed that they frequently accessed the internet more than several years ago and 49% use it just for the purpose of passing time. Not only are their interests shifting from traditional forms of entertainment to digital media, but 68% claim that entertainment quality has spiraled down and doesn’t appease their enjoyment as much anymore (Smith, 2011).