Effects media has on teenagers

1024 Words Jan 21st, 2014 5 Pages
The Effects the Media has on Teenagers James Morrison, an entertainer, states that “whoever controls the media, controls the brain.” Within this quote, Morrison implies that the media has an effect on the human brain and can affect it tremendously. The media has effects on teenagers, both positive and negative. The media is a vast forum of communication that permeates nearly every aspect of culture (Mokeyane). It consists of a broad spectrum of communication such as: television, films, web sites, the radio, commercials, and newspapers. These varieties of communication offers the youth entertainment, news, culture, and education, “They are [the media] an important part of our lives and have much to teach” (Understanding the Impact). …show more content…
Advertisement has a persuasive influence on teens; It includes television, billboards,commercials, ect. "Teens who see a lot of ads for beer, wine, liquor, and cigarettes admit that it influence them to want to drink [or] smoke" ("Understanding the Impact"). Using propaganda, the media sways teenagers into beliveing some behaviors are "cool" and "normal" to do. Advertisement can also cause an adolescent to demand materialistic objects that are not necessities, which can allow the parent to lose money. Media sites display multiple advertisements such as banner ads, demographic-based ads ect., that influence buying tendencies of adolescents (O’Keefe and Clark-Pearson). Another negative effect the media has on adolescents is their acedemics. According to Common Sense Media, teenagers who have television in their rooms perform worse in school compared to their peers. Being exposed to the media, at an extreme, can lower the child 's acedemic fulfillment. "Teenagers who spend a lot of time watching [televison] have smaller vocabularies, lower test scores, and does not read very well" (Favre). The media not only affects teenagers psychologically, it can also affect them physically. The media heavily promotes unhealthy food and can depress time for physical activities. According to Dominik Favre, the media can be linked to the growing epidemic of obesity in America. "Study showed that a person who watches more than two
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