Essay on Effects of Alcohol Advertisements on Youth

So how can we prevent people from falling into these traps? One of the most important things that has to be done is to help prevent drug and alcohol abuse in young people. Anti - underage drinking advertisements should be just as common as anti – smoking and anti-drug advertisements. This could help young people to avoid one of the most common causes of homelessness.

“Community Alcohol Action Network” (CAAN) is an organisation which has a website that gives information about alcohol, sends newsletters about how they try to stop the increasing social and environmental pressure to drink, such as complaints. CAAN has recently filed a complaint against the “Toohey’s” advertisement featuring ‘inflatable air dancers’ because the advertisement provides a strong appeal to children and adolescents that breach the Alcohol Beverages Advertising Code.

Is the media’s portrayal of adolescent drinking accurate? Yes, it is. To many individuals, Alcohol is only a drink, but it is a lot more than that, it's an addictive drug. 60% of young adults have tried alcohol earlier than the age of 14, and the numbers of under aged drinkers is rising. Adolescents begin drinking for a lot of reasons - given that they are bored, due to peer pressure, and quite simply because there is nothing else to do. The national Drug research Institute observed females aged 14 to 17 have been worse abusers of alcohol than 18 to 24-year old guys. In other records, it suggests that eighty percent of under 18-year-olds drink, 50 percentage binge drink. Also around 10 percent of 12 year olds drink.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

This experimental study is being done to better understand the effectiveness of anti-drinking and driving advertisements on university-aged students. “Motor vehicle crashes are the leading cause of death among 16 to 25 year olds, and alcohol and/or drugs are a factor in 55% of those crashes” (Madd, 2013). Increasing the effectiveness of anti-drinking and driving advertisements could be a solution to this critically high mortality rate in young people. The main purpose of this study is to better understand the effect of positive and negative anti-drinking and driving advertisements within different settings and different amounts of times.

Hacker states, "despite the intent of the industry, research shows that alcohol advertising does influence young people." He strongly disagrees with Berta, stating that the advertisements have a negative effect. "It preprograms them to drink and drink excessively for a "good time." Suriano also feels the advertisements have a negative effect. "It preprograms them to drink, attracts new drinkers, attracts drinkers to drink more, and makes it hard for those who have problems to stop." Jon Kate, disagrees with Hacker and Suriano, and like Berta sides with the advertisers. Kate feels that advertisements are okay if they are portrayed to the right audience.

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

The study of adolescent alcohol dependency is a growing field and offers both captivating and alarming discoveries because more and more younger children are depending on alcohol to function on a daily basis. You would be surprised to know how many young individuals are now dependent on alcohol because of the false advertisement that happens through television commercials and through social influences that surround these

Trying to fit in is not the only problem that causes underage alcohol consumption; advertising aimed at underage drinkers also contributes to the predicament.

This is an analysis of the new 2015 Budweiser “Lost Puppy” commercial ad. This ad was interesting, the speaker is obviously Budweiser; however, typical beer ads would focus on American audiences over the age of 21. The commercial has no spoken language so it can apply to any language and any country as long as the same kind of values demonstrated visually are shared. The audience is not as broad as beer drinkers; maybe it’s a specific kind of beer drinkers as well. Perhaps one who has affection for puppies? One who buys into the classic American dream style image of sharing a cold brew with a buddy next to your dog and horse. If that sounds nice to you, you’re their target audience. Their purpose is obviously simple; sell more beer. But the way they have all wrapped it up is interesting.

Nearly 25 percent of teens drink alcohol because they think it is fun; however the problems it may bring are not so fun (Hyde 22). There over six times more teen deaths per year from alcohol than any other drug (O’Malley 30). Alcohol affects the body of teens as well as all of the developmental processes. A major issue of teens drinking is that it increases the chance of becoming an alcoholic in the future; which leads to lowered self-control, impaired judgment, and lowered inhibition (Heath 12). Alcohol can completely change the life of a teen from the time they start drinking till death. Alcohol affects so many aspects of a person’s life and once it does, it is so hard to get life back to normal. Alcohol effects teens by harming them

Recognizing this important marketing fact, alcohol companies deliberately devise ads designed to appeal to heavy drinkers. The heavy user of alcohol is usually an addict.

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from

Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern

Strategic message: In the advertisement, Bud light promises to offer a different drinkability. This strategic message is very weak, because I didn’t see any relevance between “drinkability” and “fitting into different occasions”, making the message disconnected