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Effects of Country of Origin on Consumer Buying Intention: A Case of Turkish Lighting Fixture Retailers

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Table of Contents Working Title 3 Introduction 3 Purpose of the Study 4 Aims and Objectives 4 Research Questions 5 Literature Review 6 Country of Origin and Country Image 6 Stereotyping on Country of Origin 6 Consumer Ethnocentrism on Country of Origin 7 Flexible Marketing Strategy: 8 Turquality 9 Research Methodology 9 Research Philosophy: 9 Descriptive Research 10 Research Methods 10 Respondents of the Study 11 Research Instrument 11 Sources of Data: 11 Primary Research: 11 Participants 12 Sample 12 Procedure 12 Secondary Source 12 Data Collection and Data Analysis 12 Questionnaire: 13 Timelines 14 References 14 Working Title How Country of Origin Affects Consumer Buying Intention? A Case of Turkish Lighting Fixture Retailers. Introduction The world now has taken a complete shift to globalization. The rise of the globalization has come about because of the acceptance of the free trade and the many regional associations which are promoting trade across the national boundaries. The shift has provided new growth opportunities for companies who can now make profits beyond imagination. One great example which has benefited from globalization is Coca Cola. The foreign markets can provide a great opportunity for the companies than the local markets. There are different levels of internationalization of the businesses. The internationalization of the business creates new complexities for the businesses and hence they

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