Effects of Television as Mass Media on Children of 10 Years

1893 Words8 Pages
Thursday, 01 November 2012 12:27
Effect of Mass Media on ChildrenFeatured
Written by customwritingtips.com

Mass media is a collective term that refers to all the media technologies whose sole intention is reaching a vast audience through mass communication. There are two major categories of mass media, which are, broadcast media and print media. Transmission of information by broadcast media is via electronic means while transmission of information by print media is via physical means. Broadcast media comprise of radio, film, CDs, television, and many more. Print media comprise of magazines, newspapers, newsletters, leaflets,
…show more content…
This results to development of eating disorder. Mass media tends to dictate various aspects including the ideal image or the definition of beauty. Children blindly imitate the glamour models portrayed in mass media without being careful enough to differentiate between wrong and right. Several young girls have developed self-esteem issues due to failure to match up to the image and beauty standards dictated by the media (Page & Evra, 2004).

A negative effect of mass media that is worth noting is with respect to sexuality. Mass media may prompt children to engage in sexual activities at an early age. Research has indicated that children are exposed to approximately 14, 000 sexual references annually in televisions. Out of these references, only 150 of them address issues of abstinence, sexual responsibility, or contraception (Preiss, 2007). This implies that sex is portrayed as a fun activity, which prompts children to have an urge to try it out. Overexposure to sexual content in videos, games and television programming is strongly linked to increasing rates of teen pregnancies. A similar case applies to substance abuse, which is highly depicted in movies that children watch. Out of curiosity, such children begin trying out different illegal drugs and substances seen in media sources.

Positive Social Effects of Mass Media
Despite the mentioned negative effects, there are a number of positive social effects of mass media on children.
Get Access