Essay on Effects on Consumerism

742 Words 3 Pages
Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs, Steve Jobs, has said multiple times over the years, “People don’t know what they want until you show it to them” (Isaacson, 97). Consumers in this matter are negatively affected by constantly buying with the state of mind of wanting to fit in or buying the latest item.
For instance, the overexploitation on consumer spending has manipulated the importance of growing the economy by spending our income and collecting debt rather than living in our means while saving and investing for our own personal growth (Smart, 42). In addition, consumerism is shaped by mass market. Consumerism is the general assumption that human desires are infinitely expandable. That being said, “If human desires are in fact infinitely expandable, consumption is…