2776 Words12 Pages

Global Business
Cross Cultural Differences in India
Western Governors University

India has become a global conduit for business as they have liberalized their economic policies over the past 20 years. Companies are flocking to India because of many factors, including, less expensive labor costs, increasing growth rate, and an abundance of a highly skilled workforce. These factors in addition to other advantages have substantially increased the number of United States businesses looking to grow beyond the U. S borders into the county of India. Dunlop Software Consultant’s goal is to also expand its operations internationally and believes that India has the business environment to meet our goal of expansion globally.
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When greeting someone it is expected that one would bow with their hands together. In the U.S., saying hello or goodbye with a hand wave is an acceptable gesture, yet in India a hand wave is a sign of saying “go away”. When communicating with another person it is an understood rule that there should be a one arm’s length between the parties during conversation. Overall, when communicating within the Indian Culture, there are many ways to easily offend them. Education of their culture could have great benefits to communication and respect. When doing business or just simply greeting an Indian person, the last thing you want to happen is offend them or their culture. Knowing there are different ways of communicating between cultures will have a positive outcome from a business aspect and also a social aspect. The final cross cultural difference I will discuss is the collectivist culture of India versus the individualistic culture of the United States. India is more of a collectivist culture, whereas the U.S. is strongly individualistic. The family is at the center of Indian society, which is largely patriarchal. Several generations of a family are brought together to live in one household. The hierarchical nature of the Indian culture extends into the family as well, where the head of the family makes the key decisions for the household (Kumar, 2005). An Indian’s primary loyalty usually lies with their family rather than with their

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