Eharmony Case Study Essay

The company creates value by doing a lot of the work for its clients. While the initial time investment (45 minutes) may be longer than the traditional model, it then provides the service of searching through the millions of potential matches. This not only proves to be a more accurate way to find dates, but also saves a great deal of time (where most online daters spend a 7 times as much time searching for a partner as they do interacting). And for men, who are usually fighting over a scarcity of women, they benefit from the majority percentage of women who have become the core of eHarmony’s paid customers. Thus the value proposition for the customer is: better matches (and better quality people) with a much smaller time commitment. The customers who benefit most from this are people who are serious about finding a person for a long-term relationship (rather than those who are just browsing, or hoping to have flings with as many people as possible).

Online dating has altered the process used for obtaining a romantic partner as well as has altered the process of compatibility matching. Online dating has created a new platform for meeting potential partners. Romantic relationships contribute to emotional well-being and individuals crave the intimate connections that are formed through their romantic partnerships; it is a fundamental part of human motivation. These dating sites have created a medium for potential partners to meet by alleviating the daunting task of conventional dating by solving the problems such as lack of access to potential partners, confronting potential partners regarding their romantic availability, and gathering the courage to approach strangers face to face (Finkel, Eastwick, Karney, Reis, & Sprecher, 2012).

Online dating allows singles, couples, or groups to meet each other online with the hopes of forming a social, romantic, or sexual relationship. Those that sign up with an online dating service typically provide information for other members to view in the form of a personal profile. This personal profile is the main deciding factor as to whether or not an online dater chooses to communication with another member of the online dating service. Online dating, a relatively new form of social matchmaking, has both positive and negative aspects to it. Just as any sort of social interaction can have pros and cons. In this topic, I am going to give reasons how on how online dating can be avantage and disvantages to us and what impact it has on

Online dating is perhaps the fastest growing industry in this day and age. In 2016, over 50 million people in the United States had signed up for online dating sites, which bring in an annual revenue of around 2 billion. As the reach of the internet increases, so does the ability of businesses to find exactly what customers are looking for. Websites such Match.com, Eharmony, and Zoosk boast couples that met on their site and have been together for years, as well as their abilities to find “the one” just by answering a few questions. With numerous success stories and an international market, love seems guaranteed. However, only 20% of all relationships started online stay committed and successful.

As years progress, technology makes it possible for individuals, organization and companies the capability to create mobile apps and dynamic websites from home. These mobile apps and dynamic websites in turn simplify our lives in ways we could never imagine before. One of the most commonly used inventions, which can still be considered fairly new, are social networks. Social networks give people around the world the ability to communicate, stay in touch and meet new people online at the convenience of their own time. Many social networks were developed within the past few years but few if any target professionals only. LinkedIn gives a twist to social networking by focusing only on people in professional occupations that would like to

As mentioned above, the competitive threat of rivals to incumbent eHarmony in the Dating Services industry is high and increasing; therefore resulting in a very serious threat to industry profitability.

Whatever happened to love at first sight or meeting in some random place and time and sparking a connection? Is it a lack of being able to find that special person or a need to control every aspect of a potential union that drives us to use these sites? Are we so lazy and dependent on technology doing everything for us that we would leave something like love up to a computer to analyze and calculate and hopefully match us up with our soul mates? Maybe, maybe not, although one thing is apparent, as long as we have the resources to improve on things like finding someone to love the demand for such sites will remain elevated.

In the article “How Match.com Aims to Stay Relevant” by Tara Nieuwesteeg the writers tells a story about two people who met on the website years ago and are happily married today. Lauren Whitson, 30 was in search of a relationship with a man whose relationship history was a mystery to her. She created a profile on the site in hopes of at least meeting new people. After she received a few creepy messages she thought twice about using the site to find her

At eHarmony, the customer gets the chance to communicate with a potential partner after having paid for the communication process. The value provided in eHarmony’s business model concerns giving the paying member guided communication with a potential partner. The company ensures that they consider the preferences of the applicants before starting on the match-making process. According to Piskorski, Halaburda & Smith, the company considers the similarities among applicants in order to start the match-making process (6).

* 20% of paying members on online dating sites comprised of people who signed up at the request of their families, although this number -varied depending on the target market of the site.

In order to achieve the above goals, several steps were carried out. First, various online dating sites were considered and narrowed down to three possible choices: eHarmony, Match.com, and Christian Mingle. Three ideas were brought forth regarding which site to analyse in order to determine which sites could potentially hold more issues and which site had sufficient content to be analyzed effectively. Next in the process, eHarmony was chosen as the site that would be the target for analysis. eHarmony is a very popular dating site and is well known due to their numerous infomercials and online advertisements and thus presents a great opportunity to examine the elements involved in a formal and well-designed user agreement. Following the choosing of a site, a copy of the user agreement from eHarmony was obtained and given an initial review. This step acted as the first run through of the agreement, which involved identifying possible legal issues in the clauses, highlighting important points form each clause, and gaining a general understanding of the agreement. The agreement consisted of two separate documents titled “Privacy Policy” and “Terms of Service”, each outlining the obligations of the company and the customer respectively. In addition, an examination of the actual purpose and requirements of the assignment was carried out. In this particular phase of the paper, the course outline was reviewed and the outline of the paper

I feel this issue is significant, because many people use online dating that why it is important to talk about safe and danger about online dating. What makes you interested in this issue, because I hear my friends complain about online dating is not good and not trustful when they try to engage the relationship with online dating the end up get frustrated because they meet the wrong people out of their expectation. Other potential opposing views regarding the issue of online date is to get wrong people all the time. Then to meet cheater people, liar people or untrusted people or dangerous people like serial killer, sex offenders. Because online dating people don't check background, or identity card. However online dating is wasting time during the process of dating until you meet the person. Because you have to check message or e mail all the time and answer back. Spend a lot of time on the internet. Next, loosing dream, this means you dream to find your soul mate and get married, but you end up meet wrong person, and It turn your dream to be night mare. What forms the basis for the views is social media like face book, whats sup, my space and online dating. Com. Overall regarding the online dating I am anticipate not to engage with online dating. Because I don't see the future in it, for

Nowadays people are meeting the same way but with a twist. More people are using the internet as a way to put themselves out there to see what they can reel in. Dating sites are presently one of the most popular ways of meeting singles. There are many different types of dating sites, choosing the right one just depends on the person’s interest. There are formal dating sites where what the person wants is a serious relationship, marriage, or just a good time. There are also websites that tend to be a bit more intimate. These intimate websites are for people looking for like-minded adults with sexy photos, seeking affairs, discrete relationships, shared sexual fetish and sexual encounters. Usually once the person has found what dating site they want to use, they person starts off by creating a profile, after that they design their profile by inputting information about themselves, post pictures, biography, interests, likes and dislikes, and what type of partner they are seeking. The users fill out these in depth questionnaires, some ask about 300 questions and some websites also track what users do online in order to create a more accurate picture of their preferences. Also some of these dating sites are free and others the users have to pay. Some might say it makes it simpler or a bit more difficult to find their partner. These sites use a complex algorithm to help in the performance of

Then there’s social dating sites this too can also be a plus but also a con at the same time. For the most part it could be very helpful and interesting. You get to search the men and women who are single on the site. It provides the person whose seeking love with almost half of all the information they need to meet up to their standards. Such as their name, birthdate, what they like or don’t like, what hobbies they enjoy, place of employment, and it also provides images of the candidate. Whose doesn’t want to choose the dream girl or man as the love of their life? Now there are some conns that come with these dating sites too mostly with the men. Some guys on the site can turn out to just be plain rude or maybe even psycho paths. It’s never safe to judge a book by its cover that’s why when using some of the dating’s sites its best to go on the first couple dates in a public place until fully knowing a person. When first meeting someone

The extent of the growth of online dating sites over the years can be seen in the case of Match.com. The service attracted 60,000 members during its first year in operation; by 2005, it had acquired more than 15 million active users, as well as “about one million paying subscribers from more than 246 countries” (“History of Online Dating” n. p.).