Initially, I did not think Eileen Fisher Inc.'s (EFI) CSR work was being efficaciously translated into brand equity. While I still believe more can be done, I realize Ms. Hall and her cohorts are effectively engaging in a plethora of activities that bolster the value of the EFI brand, a feat they manage to accomplish in a fashion true to the structural design that has been imperative to the brand’s success to date. EF's architectural blueprint has been rendered in a manner consistent with the elegant and subtle execution associated with Eileen Fisher's designs, skillfully extending these sensibilities to include the process by which they leverage their efforts into brand equity.
By revisiting Ms. Hall’s presentation, and the EF website, I came to see how far along they are, in the process of erecting a systems thinking approach. This comprehensive framework encompasses many activities, including mapping their global supply chain, measuring worker happiness, and committing to multiple philanthropic ventures. As mentioned above, EF is engaging in systematic organizational design in a manner comparable to their fashion aesthetics and approach to design. Some of the core ethoses associated with EF design values include Timelessness,
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The money spent on research, grants, sustainability efforts, supply chain mapping, and marketing are not cost, but capital expenditures. Each year the money put into these areas, are long-term investments, which in the case of Eileen Fisher, yields the immense valuable, authenticity. Eileen Fisher has managed to come a long way from where they started. Ms. Fisher has spearheaded an era growth wherein her firm has made large strides over a many decades, without degrading to long-term value of their efforts by way of credit claiming that runs the risk of diminishing the perceived authenticity of their CSR
As stated earlier, Macy's business model, though aims at sustainability and growth, but it is too much centred on corporate social responsibility. Corporate social responsibility in the contemporary corporate world is seen as an immensely important part of business strategy. It involves organizations taking responsibility of 'giving something to the society' in return of what they earn from them (Fleisher, 2008). Many organizations today use corporate social responsibility as a potential marketing tool, also referred to as cause related marketing. Although highly important, and also pursued by the competing firms, extreme dependence and centred focus on
Eileen Fisher Inc. is a private owned company that imports various finished goods to sell in the U.S Market and other parts of the world. Eileen Fisher’s target customers are women between 20 to 80 years old. We specialize on apparel designs with timeless piece and comfortable appeal, yet stylish with care for the environment, customers and employees. Our product mix - are all type of clothing that dresses women, and accessories as well. We will focus on Women’s coats for Winter 2015. The coats are made with 100 percent baby alpaca, which is the purest alpaca there is available in the market today.
Case Study 1.2 “Geoffrey B. Small is Big on Quality, Customers, Community” is about a leading fashion designer that does not want his customers to think about the brand name, color, style or price of the fabrics they wear. Small’s wants his customers to be “thinking about the quality and origins of the fabrics you wear, their impact on the environment, and your own view of social responsibility as a customer.” Even if the customer cannot afford his clothing he wants them to understand his mission as a designer.
Once upon a time there was a kid name Fetty, Fetty Osborn he was the son of Merlin Osborn. Fetty was a young boy, 7 years old to be exact. He loved to paint, draw, sing opera and sword fight against his teddy bear. His dad, Merlin, was always kind of embarrassed of Fetty. He wished he was a little more, TOUGH and ROUGH. One day Merlin was on and adventure to slay a dragon to save the lost princess of the land. He lost. He lost to the dragon. He lost his sword. He lost his life.
The Holocaust had various effects on millions of Jews. Anne Frank’s experience differed from other experiences Jewish children had. At the same time, however, there were common factors in each of their lives. From their way of living to emotional consequences, the Holocaust was a difficult situation for all of these children.
While reading through Eileen Fisher, Repositioning the Brand, it became apparent early on that the company’s main issue was relevancy—an issue that many companies face in today’s market. Keeping the company current in order to attract new customers while not abandoning already loyal customers in the process is a huge challenge that EILEEN FISHER struggled with. For purposes of differentiating between the company and the person, “EILEEN FISHER” shall refer to the company for the duration of this analysis summary.
Theodore Dreiser’s Sister Carrie is a simple tale of a young, pretty eighteen year old girl Caroline Meeber also know as Carrie.
Schaltegger, S., & Burritt, R. (2015). Business cases and corporate engagement with sustainability: Differentiating ethical motivations. Journal of Business 147(2), 241-259. https://doi.org/10.1007/s10551-015-2938-0
Abercrombie and Fitch, founded in 1892, is an American clothing company that targets young customers. It is headquartered in New Albany, Ohio, and has over 250 locations in the United States and is expanding internationally. Abercrombie and Fitch is a reputable apparel and lifestyle brand. However, in the past few years, the company’s image has been battered by accusations of discrimination toward minority groups. In this report, I will describe and analyze Abercrombie and Fitch’s current CSR policies and activities, and provide recommendations to improve the company’s brand image. I will focus on the four main social responsibilities that A&F highlights, which are environmental sustainability, diversity and human rights in the employment and its independent contractors, customer care, and the community.
It was one of the many saddest events that occurred in the history of the world. In the following paragraphs you will be reading a summary or a “movie review”, what ever might call it, about Anne Frank. At the end of the review I will write about my opinion to the movie.
When one talks or thinks of architecture, or the architects, there is a great gender gap, and due to these gaps, some women do not acquire the acknowledgement that is rightfully theirs. As one of the finest architects, designers, and artist of the 20th century, Eileen Gray was and still has not been given any attention as a serious designer/architect, unlike her counter parts, Le Corbusier, De Stijl, Mies van der Rohe, or Frank Lloyd Wright.
Earlier, we brought you the first part of our list of 15 interesting facts about Vivienne Westwood. Now, here are eight more facts about the prolific fashion designer, whose hand in the history of punk fashion has made her an icon. Number Eight: She Designed a Dress for the Sex and the City Movie.
One of the leading companies that adopted CSR as a pioneer of ethic is The Body Shop. The company has used CSR as a competitive strategy in order to succeed in business. The shop owner knows what she does best. So, products are developed based on a specific group of customers in order to create a strong brand preferences and unique way with a perception of enormous customer groups, called sustainability ideals. The source of The Body Shop success is to utilize the benefits of CSR by selling products based on natural ingredients, paying a fair price and no testing on animal. According to porter (1985), he claimed that sustainability of differentiation depends on two things: "it is continued perceived value to buyers and the lack of competitor ability to imitate it" (Porter 1985 cited in Mallin 2009, p.71). It requires a transparency of work process with stakeholders. From this example, it explains why CSR is important to modern businesses like The Body Shop (Mallin 2009, pp.59-78),(Kwapong 2005, p.89).
The realm of Corporate Social Responsibility (CSR) is to increase business profitability and opportunities by making improvements in terms of operational effectiveness throughout the value chain (Rangan, Chase & Karim, 2012). This increasingly popular CSR among corporate and academic leaders is synonymous to the “shared value” framework, whereby organizations seek to co-create economic and social value. According to Ridurnolu, Prhalad and Rangaswami (2009), corporations from the United States recognize the business value of revolutionizing new manufacturing and technology that cut operating costs while minimizing impacts on the environment. This CSR domain focuses on operational efficiency and also building revenue, with the initiative to be determined by the ability to improve the corporate bottom line while at the same time returning social value. To achieve that, the strategy is to reengineer a corporation’s entire value chain, which stems from natural resource extraction and sourcing to manufacturing, shipping and product delivering.
Therefore, corporate’ activities have strong influences to the stakeholders. Hildebrand,D,et,al (2011) argued that under a specific but identifiable situation, a company’s CSR actions are able to satisfy stakeholders’ higher-order and self-related demand, meanwhile enabling the stakeholders to identify with the company. On the other hand, Piercy, N. and Lane, N.(2009) indicated that CSR seems to be the most efficient way for the corporate marketing efforts of most firms. It may enable the stakeholders to be loyal even life-long customers of the companies.