Elaboration Likelihood Model By Richard E. Petty And John T

Brooke Gladstone and Josh Neufeld are the authors of the article “The Influencing Machines”. This article is about technology and is written through a comic-style form. Gladstone’s main idea on this article is that we should not fear technology. Gladstone’s and Neufeld’s comic-style article about technology is the best way to convey her argument because it gives visuals to express her argument, has a different form of arrangement of her details and thesis, and she gives examples of modern technology that should not scare us.

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

The purpose of this analysis is to examine the rhetorical appeals(ethos, etc.) of an argument presented by two different authors who have written about the subject of how technology is affecting our lives. In the article, “Is Google Making Us Stupid?” by Nicholas Carr, he describes how over the years, using technology has evolved his way of thinking in a negative way. On the other hand, in the article “How technology has changed our parenting lives” by Christine Organ, she promotes the use of technology, for it has improved her as a parent. This paper is to examine the rhetorical appeals of ethos, pathos, and logos found within each of the two articles. While each author had a different viewpoint, their rhetorical appeals show both similarities and differences.

In the articles “Alone in the Crowd” and “As technology Gets Better, Will Society Get Worse?,” Michael Price and Tim Wu, respectively acknowledge the effects of technological advances. While both Price and Wu use effective rhetorical strategies in their articles, one presents their argument in a more persuasive manner. Wu effectively convinces his audience that as a society we continue to advance technologically, but for the wrong reasons. Price references an interview with Sherry Turkle, to convey his opinion that the social media frenzy consumes our society. Price and Wu both present their point of view, but Wu has more factual information to justify his argument. The appeal to emotion is stronger in Price’s article; however, in this situation Wu’s logos appeal is more rhetorically effective. Beyond Ethos, Pathos, and

The evolution of technology is constantly occurring in order to be more helpful in society. Therefore, a new gadget comes out within months or a year because of how it’s constantly evolving and how clients always ask for more. Andrew Sullivan wrote an essay in 2005 and talked the once popular iPod. In his essay, “Society Is Dead, We Have Retreated into the iWorld,” Andrew Sullivan uses the rhetorical triangle, visual imagery, and one of the rhetorical appeals, logos, to achieve his purpose of how technology has impacted human interactions.

In “How Smartphones Hijack Our Minds” by Nicholas Carr, Carr communicates many subjects and information on how smartphones have a great impact on the human mind. Carr uses many rhetorical devices to get his message across and inform the readers of the negative effects of smartphones. At last, some of the rhetorical devices, strategies, and tools that Carr used was facts like statistics, imagery, and he also presented anthesis. However, he has many more strategies and tools ,but this are the main ones that made Carr’s points clearer and more informative. He used this rhetorical devices, strategies, and tools very well and they backed up his point in a sturdy manner and made it clear for the reader to understand the main idea.

The Elaboration Likelihood Model has been hailed by some as “unquestionably the most influential recent theoretical development in persuasion research” (O’Keefe, 2002). Even if this is the case, it is by no means a perfect theory. One of the most commonly cited criticisms of the elaboration likelihood model is the vacuous nature of the “argument strength” component. Although this criticism is useful for pointing out an area of the model that can be fine-tuned, any perceived shortcomings due to the argument strength concept can be mitigated through a creative application of other areas of the model.

The bitten apple on the backs of devices seen almost everywhere had its start roughly 40 years ago. Apple Computer, Inc. was formed by Steve Wozniak and Steve Jobs on the first of April in 1976. That day changed America’s dependence on technology forever. The popularity of personal computers and mobile devices has undoubtedly increased year by year. Social interaction has changed completely within American society with the introduction of networking and other methods of electronic communication. The wide range of information made available through the internet and accessible devices built a ‘library’ of material for anyone to use. The age of the internet has changed American lives, for better or for worse.

There is little evidence that persuasion can be effective because subjects do not integrate the information into their own belief system. The experiment was designed to test the relative importance of attribution versus persuasive manipulations by comparing persuasion treatment with an attribution treatment. The persuasion techniques were designed to be maximally effective by using a credible source delivering a repeated message stating the benefits of change. The attribution techniques were designed to be maximally

After spending a good amount of the semester discussing and learning about Robert Cialdini, it is safe to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We

The 25 minute Magic Bullet infomercial is full of persuasion in many aspects. Throughout my paper I will highlight how the commercial uses Ranks Model of Persuasion, starting with the intensify and downplay strategies that I observed from watching the Magic Bullet Commercial. The strategies and tactics that the persuaders used worked well, by the end of the commercial I wanted the product they advertised. Throughout my paper I will go more in depth to Rank’s Model of persuasion by analyzing, explaining, and providing examples from the Magic Bullet infomercial. There are two main strategies of Rank’s model, intensify and downplay.

Petty and Cacioppo (1981) have developed the elaboration likelihood model of persuasion which explains the peripheral route to persuasion and the central route. In the peripheral route, persuasive influences are more tangential to the issues at hand. For egg- in a PSA targeted against smoking in youth, the peripheral route will show the teenagers having a better sex life after quitting smoking. (William G. Shadel, January 2009) Central processing occurs when the person at hand is aware about the main message of the PSA and is motivated to consider its content. We will analyze the use of celebrities for both these routes of persuasion and try to find out the effectiveness in each case.

“What is technology?” Have you ever marveled about the prominence of technology in our day-to-day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to make everyday responsibilities easier for yourself. For example, you probably admire how cellphones have completely eradicated the old-fashioned method of communicating, by sending mail to friends and relatives. Or how the invention of laptops and computers have brought up a new, more efficient method to stay in touch with the world, though the internet, rather than the previous method of newspapers. However, all these basic ideas of the importance of technology are ideas of what technology has done for you, and can be completely different for others. Have you ever wondered what technology has done for others, perhaps people not in the same circumstances as you, perhaps of a different age, religion, race, gender, or socio-economic status than you? Maybe you haven’t, but Microsoft, a leading technological superpower, certainly have wondered about this as seen in their “Empowering” ad.

Persuasive technology is the computing technology that encourages a social influence mechanism, or a form of interaction that aims at changing the way people behave or think [XXX]. The persuasive technology archetype is important for defining the interaction structures of systems supporting behavioural change. Fogg [XX] lists the core concepts of persuasive technology as:

The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].