Electric Bike Marketing Plan

The variable cost for making the product is $1,000 per unit and its fixed cost is $10,000.

When it comes to pricing we always strived to provide one of the lowest prices in the market. We decreased product prices by $0.50 on each product each year to appeal to consumers. Since providing a low cost product was one of our strategic goals we did not stray from decreasing prices. Looking back, perhaps we shouldn’t have been so loyal to our strategy when we were unable to turn a profit. While a strategy is important to stick to, being a profitable company is the ultimate goal.

The price strategy defines the initial, base price and the appropriate strategy depends on the pricing objectives. There are three basic pricing strategies for pricing a product or service: price skimming, penetration pricing and status quo pricing. Effective marketing involves the price being set to equal the perceived value of the product, a backpack, to the target market, university students. The following sections discuss the alternative pricing strategies, the advantages and disadvantages of these and the most appropriate strategy for a new backpack entering the market.

It is never easy to do good for the society. It comes with many complications. Money, effort, oppositions. It is never easy and especially to do it in New york city, the centre of all economic opportunities, just makes it even more difficult. It all started in 2006, under the leadership of former mayor, Michael Bloomberg, when “the city planning department conducted a survey of city bicycle commuters and recreational cyclists in 2006”( Lyon 4) to see the feasibility of NYC city bike share program. The main intention or rather the main motive for introducing a bike share program was to “maximise efficiency of existing mass

There’s nothing that we love more than a well-designed bike! A Human-Electric hybrid bicycle, also known as an e-bike, is a bicycle with an electric motor used to power the vehicle or to assist with pedalling and use rechargeable batteries. The human-electric hybrid bicycle may best be described as 'human power augmented' as in blending human and motor power. Herein lies its uniqueness, utility and exceptional riding enjoyment.

For the youth bike we decided to keep the advertising expenditure at 2 million in order to raise the awareness of this new product line. This also helps establish a good market share in case competitors also decide to launch the youth bike. Since we have a low capacity for the bike, we also decided to increase the price from $370 to $400, resulting in an increase in gross margin. With this increase, we are still producing at a high yet relatively low volume.

Price is defined as the amount of money charged for a product or service. In marketing terms, price is considered to be the sum of the values that consumers exchange for the benefits of having and using the product or service. Price is also the only element in the marketing mix that produces revenue—product, place, and promotion are all costs. There are three forms of pricing strategies: customer value-based, cost-based, and competition-based pricing. Customer value-based pricing uses buyers’ perceptions of value to set price and are also used to set the price ceiling for the product. Cost-based pricing uses the costs of producing, selling, and distributing products plus a fair markup for pricing. The cost of the product also sets a price floor. A competition-based pricing is one based on competitors’ strategies and prices and can help the company determine what kind of positioning it wants to take based on how it wants to compete, “such as becoming a price leader, offering the highest quality, or becoming a luxury brand”. (wiseGEEK, 2015)

Denmark and the Netherlands are two of the leading countries in the world today with bicycle transportation rates and infrastructure in place. Denmark wants to be the world’s best country for bicycle transportation, they are trying to do this by setting three goals to achieve in order to become closer to this goal, have 50% of its population ride their bikes to work or school, to improve the cyclists perception of safety in traffic, and to decrease the number of

As a first-rate bicycle corporation we strive to ensure a generation of high quality bikes. We utilize our high quality, durability within our products, and relatively low price to garner satisfaction from all of our customers. Our stress-free environment enables our unique employees to eagerly apply their expertise and aid our customers in every way possible. By satisfying our retailers with generous investments we envision MDBK bikes to be in every household across the globe. We aim not only to expand and, subsequently, secure job occupations to satisfy trade unions, but to also gain vast recognition as one of the most preeminent bicycle companies in the world.

The average bicycle enthusiast takes to the road several times a week or more. They might travel along several miles of road,

The purpose of this memo is to discuss the Schwinn BMX bicycle owner’s manual, with the intent of targeting the writers and designers decisions when creating the handbook. I will highlight two major attributes of the manual that show the authors willingness to address any consumer concerns, including proper riding techniques and safety.

Going to work? A bicycle is relatively faster as compared to other mediums of transport. If you work not far away from your house you can give it a

Additionally, the seminar will allow the audience to learn about the proper handling of a bicycle and how to safely commute on the equipment. The seminar will have a video demonstration on how to obey traffic signs and lights when using the equipment. The approach is to encourage the use of bicycle as a commuting alternative but overall we must focus on the safety of the users and learners. If possible we would like to have a guest speaker with commuting by cycling, who would volunteer their time to further educate our learners with real

Honda with a vision to become the world leader in environment and energy technologies launches this innovative and futuristic eco-friendly product called e-bike.

Although consumers noticed it but decided to go along with it as far as the company does not tingles with prices.