Electronic Commerce And The Era Of The Internet

1074 Words Sep 1st, 2015 5 Pages
1. INTRODUCTION
The first section of the report targets the research by giving an explanation of the diverse parts of the subject matter. Also, this section clarifies the plenty of reasons to undertake this research.
1.1 Introduction of the study
In general, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, it has become an important trait in the era of the internet. As a result of a research which had been conducted by the University of California, Los Angeles, and Centre for communication Policy (2001), it has been found that internet shopping is the 3rd most favoured task on the internet, instantly backing accessing e-mails, browsing world wide web. The internet has reduced the effort of the consumers that they used to spend while shopping in traditional ways. Also, it has reduced the time they used to usually spend on shopping in the old traditional way (Bhatnagar et al., 2000). In addition to this, online shopping provides wide range of options available for the consumers in terms of products as well as services which consumers can easily access from around the globe just in one click (Quelch and Klein, 1996). Subsequently, consumers can easily purchase or sell any products or services through the medium of internet shopping from any part of the world. As a result of this, Internet has been stated to be one of the significant…
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