Electronic Commerce And The Era Of The Internet

1074 Words5 Pages
1. INTRODUCTION The first section of the report targets the research by giving an explanation of the diverse parts of the subject matter. Also, this section clarifies the plenty of reasons to undertake this research. 1.1 Introduction of the study In general, electronic commerce is the process of buying and selling goods or services using electronic systems between organisations and in business-to-consumers (Saxena, 2013). With the passage of time, it has become an important trait in the era of the internet. As a result of a research which had been conducted by the University of California, Los Angeles, and Centre for communication Policy (2001), it has been found that internet shopping is the 3rd most favoured task on the internet,…show more content…
Despite the heavy expansion and encouraged viewpoint towards the advancement of the internet shopping in the future, unfavourable features are also becoming regularly attached to it. Consequently, though this process seems to be very user-friendly, there are a number of risks attached to it. For instance, Internet provides very insufficient protection for the use carrying out the credit card transactions as well as sharing personal information of the consumers (Pallab, 1996). Another concern of consumers is about buying a product without touching and testing it physically from an unknown vendor. Thus, consumers perceive some amount of risk while buying products online. Alternatively, it can be said that buyers may worry about the quality of the purchased product whether it will work as it is intended to be or not. Also, the effort made in doing shopping and money spent, all can go in waste. Various researches have been carried out on e-commerce and it has found various elements that has developed this inconsistency. Among all, trust of the consumer has been found to be of the major concern (Wang and Emurian, 2005). What is Trust? In the framework of e-commerce, trust has been defined as the concept which makes buyers have confidence in the truthfulness of the vendors (Gefen, 2004). Towards the aim of this research, Trust is the perspective of the buyers with respect to e-commerce
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