Electronic Commerce : Global Positioning System

E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).

In this era of globalization and cut-throat world of competition, it is virtually impossible to do business without using the internet and web applications. Internet gets used for processing the credit card or debit card sale and even for using to save the data of customers to the merchant’s database for future reference and to send promotional offers to the previous and patron customers. And on the other hand, hackers are trying their best to get the data stored on the merchant’s server by spoofing

E-commerce has become a part of human daily lives whether it is at work or in our personal lives. It is by almost everyone because of the benefits it offers

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

The customer can get information and quotes online whenever it suits them and they can also buy their insurance coverage online and be instantly insured. This is an end-to-end fully online operation available 24 hours a day.

As the number of people utilizing the internet increases, the risk of security violations increases with it. It is true that sometimes the cost of protecting the network outweighs the cost of just leaving it unprotected, but it is undeniable that the cost of protecting the network becomes nontrivial as more services such as electronic wallets become available. Some of the threats that stimulated the upsurge for people with the lack of security were compromise of clients ' financial details (credit card numbers, etc) which may result in the unauthorized transfer of funds, development of a method of obtaining the goods or services without making the appropriate payment and other methods permitting the unauthorized transfer of funds. Regardless of how a payments system is constructed these attacks are always more or less practical although some techniques can virtually eliminate the risk of one or another.

Over the past years internet and web technologies have reshape the business world. Electronic Commerce change the way businesses conduct business; how its process is implemented, and complemented to achieve the structures of an altered industry shifting the power of corporation, suppliers, and customers. Throughout the industry companies have to evaluate opportunities and threats that are present, even though there are many companies in existence that were created before the e-business explosion. Large and mature corporation found it difficult to adopt to the e-business trend.

Electronic commerce as defined by Salvatore (2013) “refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumer through the Internet” (p. 150). Consequently, e-commerce is now essential for businesses to be able to compete in the global marketplace. “E-commerce is now being used in all types of business, including manufacturing companies, retail stores, and service firms. E-commerce has made business processes more reliable and efficient” (Smith, K.T., 2011, p.3). this paper will outline those perspectives in regards to the origin of E-commerce, Business to Business E-commerce, Business to consumer E-commerce, Consumer to Consumer E-commerce, and legal environment of E-commerce.

In 1969, Internet began life in the US and mainly used by government and its departments, researchers and scientists. In 1990s, the World Wide Web came into existence and that is when e-commerce was coined. From then until today, e-commerce has seen both success as well as failures (Turban, King, McKay, Marshall, & Viehland, 2008). The failure was mainly because the e-commerce field was going through consolidations and organizations were trying different models and structures (Turban, King, McKay, Marshall, & Viehland, 2008). The other reason was giants like Amazon were working on expanding their operations and generating increased sales. However, the future looks bright for e-commerce and the usefulness is starting to materialize. As e-commerce expands, these benefits will increase significantly. E-Commerce offers benefits to business organizations, individuals and the society (Turban, King, McKay, Marshall, & Viehland, 2008).

The authors state that the Internet has become a necessary part of people’s lives, and it also enables the fast development of E-commerce. E-commerce shows its importance in enhancing business performance and providing better services to customers. E-commerce is also making steady progresses with more people are involving the online business environment. This research is focused mainly on the B2C segment of E-commerce.

Salvatore (2013) defines electronic commerce or e-commerce stating, “E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumer through the internet” (p. 150). These activities can take place in many environments between businesses and consumers. E-commerce has changed the way goods and services are exchanged and have given light to businesses and consumers to exist on a global scale without an established brand. With e-commerce defined, let us look at its origin.

E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. Currently almost all products and services are offered through e-commerce including financial services. E-commerce has emanated from a number of technologies such as electronic funds transfer, mobile commerce, online transaction processing, internet

After a successful IPO, the electronic commercial (E-Commerce) colossus Alibaba boasts a world-class market capital of $231.4 billion according to the FORTUNE magazine [1]. With the huge success of Alibaba’s IPO, E-Commerce is considered as one of the most important and promising business in world. Then what is e-commerce? It is commonly exchanging goods or services via Internet. Today you can get all retail brands via their online presence and even private goods. Moreover, e-Commerce also includes business-to-business (B2B) transactions between manufacturers and suppliers or distributors or other business parties.

Over the past decade or more, the readily available and accessible Internet has revolutionized the current marketing environment (Sunhilde, & Hajnalka, 2011). According to Sunhilde and Hajnalka (2011), e-business is defined as “how businesses are managed electronically, and using Internet based technologies” (p. 35). Therefore, the fast paced life of consumers no longer relies on the long waiting period for purchasing in-store goods; instead they prefer their one click technology on their smart phones or gadgets. Another significant factor that has contributed towards this change is the widespread use of credit cards and other secured sites such as PayPal (Sunhilde, & Hajnalka, 2011).

Electronic commerce (EC) provides a cost effective technique for organizations to marketplace their business, improve communication, identify potential business partners, and launch new way to their customer to purchase products online.