Electronic Commerce and Page Ref Essay

For those of you who have been living under a rock for the past five years, welcome to the world of social networking. According to ComScore, over one billion people use social networking sites across the globe. That means that everyone who’s anyone has a page or account with twitter, myspace, facebook, skype or any of the other hundred emerging sites. People have discovered a better way to communicate with other people all over the world, far surpassing snail mail and e-mail. Why send a letter to your cousin living in France or pay outrageous money for a phone call to your brother stationed in the Middle

In fact, according to Alex York in his article written for the website, Sprout Social, Social Media Demographics to Inform a Better Segmentation Strategy, “76% of adults use Facebook daily. 51% of adults use Instagram daily. 42% of adults use Twitter daily” (York). Everytime we log onto social media we are bombarded with many different view points on a variety of topics. Social media is constantly telling us how we should look, how we should eat, how our relationships should be, and much more.

Sixty six percent of adult use social media like, Myspace, Facebook, and Twitter. The Internet users say connecting with family members and friends both old and young people are a primary source of Social Media gizmo or tool. Also 66% of Social Media users use Social Media to communicate with friends and family, and then half said that they lost touch with someone whether it would be friends or family member(s) said that is why they use Social Media websites, and Apps. While 9% of people say meeting new friends are equally as important than talking to family members or friends.66% of people say family members are considered a huge reason they use Social Networking. Also women are more likely to cite family members as a major source than males,

They include blogs, micro-blogs, photo or video sharing services, and other user experiences. Common features of social media sites include profile pages, contact or friend lists, the ability to create and share user-generated content between users, commenting capabilities and the ability to either privately or publicly message (Mergel, 2013). Popular platforms include Facebook, Twitter, YouTube, LinkedIn, Snapchat, Instagram and Pinterest. Major platforms still experience growth, as evidenced by the continuing increase in users of Facebook and Twitter. Of all adults online in the United States, 72% are active on Facebook and 23% actively use Twitter (Duggan, 2015). This represents an increase usage from 2012 data indicating a 67% usage rate for Facebook and 16% for Twitter (Perrin, 2015). Further, a 2014 Pew Research report shows that 52% of all online adults use two or more social media sites, which is a significant jump from previous years (Duggan, Ellison, Lampe, Lenhart, & Madden,

#1 fact: 57% percent of boomers may use social networking, but are also more unlikely to use them regularly, and value their privacy while being less likely to share pictures or personal information than younger people are (CNN, 2012).

Describe the insight generation process used at Ben & Jerry’s. What benefits did Ben & Jerry’s achieve from utilizing the process?

13. According to McCann-Erickson's concept of emotional bonding, the most basic relationship a consumer has with a brand is how he or she thinks about the: A. emotional ties he or she has with the product and/or brand. B. brand personality. C. product benefits. D. self-actualization motives for purchasing. E. self-esteem motives that will be affected by the purchase. 14. Research shows consumers perceive Miller beer as strong, bold, and adventurous. This is an example of how consumers assign a _____ to a brand. A. product rank B. personality C. product features D. unique selling proposition E. market rank 15. Hershey's advertises heavily around Christmas with ads that show only a picture of red, green and silver wrapped Hershey Kisses chocolate. Hershey's is using _____ advertising. A. transformational B. reminder C. rational D. emotional integration E. teaser 16. When Ford Motor Company was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. This is an example of _____ advertising. A. reminder B. transformational C. teaser D. emotional E. cognitive 17. When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a(n) _____ execution is being used. A. dramatization B. slice-of-life C. animation D. demonstration E. testimonial

68% of young adults, age 18-21, visit social networking sites once per day or more;

Did you know that the internet has 3.17 billion users? Did you also know that out of the 3.17 billion internet users across the planet, that 2.3 billion internet users have a social media account. As well as this, did you know that internet users have an average of 5.54 social media accounts. There are also some interesting statistics linked to direct social media sites as opposed to all of them combined. Did you know that 8,796 snaps sent on Snapchat are sent every second. Did you know that there are over 550 million tweets on Twitter every day. Did you know that there are the number of photos uploaded on Facebook in 2 days is around 7 times the amount of the human population (50 million photos). So I don’t think that I am alone when I say that I believe that social media is very important in today’s day and age for people to communicate, get help when in an emergency, and be able to talk with anybody anytime, no matter how far apart you are, on dozens of different platforms.

First, to obtain participants who meet the age, gender, and social network habits qualifications, a survey will be transmitted via a survey sampling service online. The survey will ask possible participants to input their year of birth, place of residence, list of social networks they are currently a member of, and how often they

Detail the required messages delivered to the consumers by using the digital marketing, social media and content marketing and explain how these messages can be incorporated into the implementation of integrated marketing strategies. Write an email seeking the confirmation from the management by summarising the messages and their benefits. You should also provide the reply from the management as the result.

E-commerce Explain what is meant by the term ‘E-commerce’. It is the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. However EC also includes all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling, and negotiation) that enable commerce and use electronic mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with a remote computer. Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash (e.g.

E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.

This integration of marketing tools in association with the organisation’s strategic objective transmitted through a carefully chosen media, results in an effective integrated marketing communication strategy. This amalgamation of strategy, tool, message and media is called the marketing communication mix.

To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).