Social Media Campaigning to Reduce Unintentional Pedestrian Injury Due to Mobile Device Use
Delaware State University
Whitney Howzell, M.P.H
May 4, 2015
With the increasing amount of personal use of mobile phones at any give moment throughout the day, there is an implicit notion that such usage influence how individuals behave in their environments. It is a rising concern that proper usage of mobile phones is being practiced, especially when regarding safety. In particular, mobile device usage has already been linked as a contributing factor in traffic accidents (NHTSA, 2010). According to the US Department of Transportation (2013), the National Highway Traffic Safety…show more content… Strategies in the design of such interventions traditionally include aiming for behavior modification in hosts through state laws such as DUIs and sobriety checkpoints (Dellinger & Sleet, 2013). However, Dellinger and Sleet (2013), explain that more contemporary aims toward behavior modification in traffic safety “included not only educating individuals but also advocacy efforts to change public policy and support legislative reform to prevent injuries (Dellinger & Sleet, 2013, p.83).” Through the following analysis, this paper will explore the use of an intense and wide ranging social media campaign as an intervention for the reduction of unintentional injury of distracted pedestrians due to the use of mobile devices.
Pedestrian-involved Traffic Accidents
Burden of Disease
Most recent research findings from the National Highway Traffic Safety Administration (NHTSA) studied the pedestrians involved in traffic accidents. The study defined pedestrians as any individual on foot, walking, jogging, running, hiking, sitting, or lying down. The data stated that in 2012, 7, 600 were injured in traffic accidents in the United States (NHTSA, 2014). These findings claim that pedestrian traffic accidents increased 11 percent since 2011. Data from this research also stated that pedestrian fatalities