Elements If a Marketing Pln

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Elements of a Marketing Plan, Clarity Will Terrill MKT/421 February 22, 2016 Michael Ricco Elements of a Marketing Plan, Clarity Whether a company is just starting out or is trying to generate better results from current marketing techniques and strategies, it all begins with a marketing plan. A marketing plan is a guide for the marketing department of a company for a set time in the future, this could be 2 year or 7 years (Kerin, Hartley, & Rudelius, 2015). While each plan differs from one company to the next, there are some key features that need to be included. A marketing plan should include an analysis of where the business is, who the target market is, what the goals are for the selected time frame, what tactics…show more content…
Some ways Clarity has differentiated themselves is by offering some unique products, exclusive technology that only Clarity has patened, and personable service. Clarity offers a wide range of products that can only be found on Clarity’s websites. Along with almost customized customer service, Clarity is in the process of moving the Technical Support Department to another facility that can employ more members. This move will help with taking more calls at faster rates, which will improve customer satisfaction. Lessons From Geek Squad There are a few things that can be taken away from the Geek Squad case. One thing, do not be afraid to change. This is pretty obvious, but companies should not be afraid to change what they are doing or have been doing. Another thing to note, listen to the customer’s needs, pay attention to them. A company that pays attention to their customer’s wants and needs will go a whole lot further than a company that pay little to no attention to theirs. Lastly, keep the competition close. Not close in the sense of right behind the company in the market, rather close like a best friend, kind of know all their insides and outs. Conclusion A marketing plan is an essential tool for any business to succeed. A market plan can help a company develop new products or service that

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