Elements Of Persuasive Speech

Rhetoric is an act of persuasion. Aristotle believes that the most persuasive technique is the truth. He taught others that rhetoric is to be used for persuasion and not manipulation and that it is to be done ethically. When using rhetoric for persuasion, it is important to recognize the rhetorical triangle. The rhetorical triangle includes the speaker, the subject, and the person being addressed. This triangle also demonstrates the three modes of persuasion, logos, ethos, and pathos. The author must embody all parts of the triangle. The speaker must exhibit ethos through their credibility. The subject must encompass logos by making logical sense. The appeal to the audience must use pathos to be persuasive. When these three parts come together, a persuasive speech can be delivered. Of the three sections of the rhetorical triangle, the audience is the most important. I will demonstrate my argument of the role of audience in the rhetorical triangle throughout the essay.

Ability to communicate orally sufficient to express spoken ideas or facts clearly and logically when answering questions, giving directions, and providing information.

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

When developing a message THE RIGHT WORDS are important. There are many factors in choice of word that should be considered they include the audience and intent, expectations, educational level, and profession. These are all key elements in developing a presentation. In my opinion I think that there are two important factors that must always be taken into consideration which are the expectation of the presentation as well as the education of the audience. Which these two this helps the presented to develop accurate means of communication with the audience.

Good effective communication - an ability and willingness to talk and to listen with an open mind, what another person says if generally what they believe to be true, if you disagree ask questions to clarify

-clear speech-in order to help people to understand you are saying, speak clearly, don't cover your mouth with your hands or turn away from the person.

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

Persuasive texts are written for the purpose of presenting a point of view in favor or against a specific topic. The goal of the author is to try to convince the reader to

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

A line of reasoned argument must be developed in order to persuade the audience in an effective way. In order to persuade the following things needs to be followed: 1) Focus on the needs of the other party: Listen to the interests of other parties carefully in order to get an insight about their expectations and interests. 2). Argue your case with certain logic: An extensive research must be done in order to develop a know how of one’s own ideas and also those of the competitors. 3) Use positive instead of negative language: It dictates that an individual should make use of phrases and sentences that can persuade or convince audience in a positive and effective way. 4) Sublty complement the other party as it will help an individual to gain more acceptance in the eyes of the competitors.

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

Communication does not only refer to the words you use, but also encompasses tone of voice, eye contact and body language. You need to be able to deliver a clear, understandable message to your audience, and in order to succeed

The case in which people elaborate on a persuasive communication, listening carefully to and thinking about the arguments, which occurs when people have both ability, and the motivation to listen carefully to communication is defined as the central route to persuasion. (Akert, 2013) For my example, I found an advertisement about Rihanna’s new long wearing, shine proof, makeup line. Her message is, having 40

There are the writing principles, which are Audience analysis, Ethos, Pathos, Logos, and Motivating action, to write an effective persuasive message. According to the textbook, Newman ()describes “audience analysis will help you to understand your message from reader’s perspective. Checking who the audience is, what your relationship with the audience is, how the audience will likely react, what the audience already knows, and what unique about the audience is helps to analize the audience (107).” Understanding the audience is the basic point to persuade people. The audience is different every time, so who a decision maker is, what she/he want, and why she/he should read or hear the message are also different. People cannot create same persuasive message all the time. The contents and tone of the message depend on the audience. Understanding the audience helps to create contents.

Communication can be conveyed in a plethora of different ways, whether it is a debatable topic between individuals a group of individuals, a problem or issue discussed in a relationship, or every day conversation between friends. Regardless of the situation, the information must be communicated, and perceived, accurately in order for the discussion to yield the intended result. According to “What is Communication?” (2013), “the discipline of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media” (para 1). Information can be transferred by using numerous different communication methods such as verbal communication, written