Elephants Vs Sparkle Paper

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Whenever you drive down the road you see an ad. Whenever you’re on your phone or watching T.V. you will see ads. Ads are all around you wherever you go; it is close to impossible to go a day without seeing one single ad. All ads have one specific purpose, and that purpose is to make viewers intrigued to buy exactly what is being advertised. Advertisers use three strategies to draw viewers to ads, pathos, logos and ethos. These deal with emotions, logic and facts, and credibility. Ads can range anywhere from just words to pictures and if you look hard enough you will be able to locate these appeals within every ad you see. Bauer uses the appeals of pathos, logos and ethos to convince viewers that their hockey stick, the Vapor APX, is far better than any of their competitor’s sticks.

Each day, the average person will be exposed to hundreds of different advertisements. The most important part about an advertisement is initially hooking a viewer. When a reader is browsing through a magazine, they will often flip through pages looking at nothing more than the title and pictures. The title and pictures of an advertisement are created to convince a reader to look over the rest of the ad. The SlimFast advertisement features large black and red text reading, “I lost 34 lbs.”

There are many techniques that advertisers use in the creation of advertisements in order to catch people’s attention and spark their interest in a certain product. Advertising influences people using pictures, humor, and the psychological need for food. However, these are not always successful tactics for initiating interest in purchasing an item. An advertisement promoting Ore-Ida tater tots is one example of a company who incorporated those various techniques, but in my opinion was not very successful.

<br>Ads work on a variety of different levels including, but not limited to, sign typology, paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. Again, the impact of an ad comes from the interplay between these various aspects of make-up and the reader 's own notions about him/herself and the world.

Advertising is everywhere, and it infringes on all areas of our life. Whether it be through commercials, billboards, magazines, or social media ads, we are all subjected to some type of advertising. Commercials are a very powerful form of advertising; the short clips are capable of making a viewer think what they want them to think, desire to have what they want them to have, and believe what they want them to believe. To fully understand a commercial, you have to see all of its aspects. There is a multitude of different aspects that go into making a commercial effective in terms of rhetoric. Different rhetorical strategies work together in order to create an effective and persuasive commercial and work through the visual medium.

Advertising is described as “The activity or profession of producing information for promoting the sale of commercial products or services”( ), In modern society advertising is everywhere we turn from magazine to keychains. Almost every one or two pages in an ordinary magazine are advertisements. Different companies have different advertising technique, making all ads different, some ads will be related to the magazine while other may seem a little out of place. Since ads are all different it can be difficult to find the main idea of ad.

For years turning the page in a magazine, or clicking on a new link in your browser, the first thing that appears is commonly an advertisement. Now imagine it’s a couple engaging each other in a very sexual way. Would this steal the attention and make you consider what the advertisement is for? Since the beginning of multimedia there have been advertisements, displays that are used to promote products and services to a wide range of audiences. The conflict of how to sell certain products has always been a struggle, however deciding how to properly place, and use the intended product in a way that would convince the audience and others to purchase or want to purchase the subject. An example of this strategy is the “Ultimate

"Advertising is the art of of convincing people to spend money on something they don't need(Will Rogers)." Advertising is meant to catch the eyes of customers to convince them to but their product. For company's to get customers to buy their product they have to put in things the people like. For example, company's have to put good colors, sound, pictures, etc. in an advertising to make it interesting. An ad I like that I have some similarities and differences with is the Lash Sensational Maybelline Mascara.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

The greenery background gives the ad an interesting contrast. This is a nature setting, as implied by the grass and plants. Most of this background is not very visible, as the models take up most of the advertisement. The brightness of the plants suggest this photo was taken midday when the sun was at its peak. It was taken with a shallow depth of field, meaning the background is blurred and the main focus is on the objects in the front of the photo, The greenery is not very green, but fades into the background. There are no animals in the trees in the back, maybe suggesting this was taken in a place without a lot of wildlife, or the fact that there’s no resources for these

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.