Eli Lilly Ranbaxy joint venture Essay

1488 WordsNov 6, 20136 Pages
Executive Summary The Eli Lilly Ranbaxy joint venture allowed both Eli Lilly and Ranbaxy as separate companies to grow and expand as one venture. The support and reliability that both companies had with one another allowed for a strong business relationship to form which led to the same business strategy vision and goals. This joint venture eliminated trade with other companies for the same thing that one another could share to become one of the largest and most successful pharmaceutical companies in the Indian market. The problem that Eli Lilly Ranbaxy was being exposed to was a plateau of success with a joint venture and the thoughts of separating and selling stakes became an option. The companies together touch every target market…show more content…
Eli Lilly was approached by a leading pharmaceutical firm in India to consider building a joint venture together. Ranbaxy Laboratories began as a family business in the 1960’s, but with strong entrepreneurial skills the company grew to become one of the largest manufacturers for bulk drugs and generic drugs. The two companies considered pursuing a joint venture that would support on another’s products by supplying one other with ingredients to complete company products without having to trade with other companies internationally. The JV would potentially lead both companies, together to become a dominant force in the Indian market. In 1993 the two companies decided to build a joint venture called Eli Lilly Ranbaxy JV that had a common business strategy and the intention to focus on high ethical standards, technology, and innovation. The JV focused directly on the Indian market since Ranbaxy had an existing relationship with the Indian Pharmaceutical Market they were able to continue exploring potential clients and business relationships. Ranbaxy alone was a very well-known pharmaceutical company that had a large distribution network and was able to easily obtain government approvals, licenses, distribution and supplies. The advantages to this joint venture are the work ethic by both company’s senior management teams as well as the previous relationships that

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