Elinor Glyn's Manipulation Of Women In The Film It

They were born in great numbers and as a result became the most powerful group of consumers. Advertisers soon set the guidelines to what material commercial products every girl needed to obtain her status in society. Women’s roles on television gradually changed from perfect housewives to mystical genies and witches with power, but somehow they always subdued their power to please their men. In the background women were fighting for equal rights and equal pay, but the media portrayed these protests as isolated events and acts of extremists. The newscasts attempted to label feminists as women who protested against being exploited and “looked at” by exploiting themselves and secretly wanted men’s attention by these protests. Television did respond by developing a new “tougher” woman, but made her success dependent on her attractiveness and sexuality. The media’s simultaneous promotion and containment of the women’s movement left the young women of the seventies exposed to what Douglas refers to as social schizophrenia (9). Feminist were now rejecting cosmetics and other marketed ploys that contributed to the oppression of women, leaving industries that were primarily focused on women’s “needs” struggling to address this while maintaining their market. Mass media encouraged and exploited commercial androgyny with unisex fashions and Madison Avenue promoted a new “natural look” that was anything but natural. This look promoted a Lolita image that

There is a fine distinction in the fabric of DNA that separates men and women- one has the opportunity to give life and one does not. Although beneath skin and flesh is the foundation of a body, the bones. What every human being also shares with each other is the ability to cast emotions. However throughout history, men have been brought up to be seen as if they have little to no feelings at all and women are to be too emotional. Everyone has the potential to feel pain at some point in their lives. Objectification is the central concept dear to feminist thinkers. Many think that objectification is something that remains in history, but it continues to be a problem in modern society. F. Scott Fitzgerald applies this to the characters in his book: The Great Gatsby. The underlying theme of the podcast: Relationship Radio dealt with the objectification of human beings. Aidan Buckner, Olivia Lujan, and Penelope Tucker’s three podcasts: You Can Buy Me Love, Daisy, Money and Usage, and Puppy Love tie the notion of objectification through the relationships: Jay Gatsby and Daisy Buchanan, Tom and Daisy Buchanan, George and Myrtle Wilson, and Tom and Myrtle Wilson through the book The Great Gatsby.

The most prevalent and popular stereotype of the post World war II era in America is one filled with women abandoning their wartimes jobs and retreating into the home to fulfill their womanly duties. In Joanne Meyerowitz’s Beyond the Feminine Mystique: A reassessment of Postwar Mass Culture, she shows how far women departed from this one dimensional image. While Betty Friedan’s The Feminine Mystique is reflexive and focused on the mainstream, Meyerowitz’s analysis is a broader and more inclusive exploration of media, as she draws upon multiple sources. Although Friedan effectively unveiled the thought process and reasoning behind society's belief that the message of media was to make women think that their place was to be the happy housewife, Meyerowitz expanded her media archives and found a differing message in analyzing both female responses to media and exploring their stories.

The flapper was the harbinger of a radical change in American culture. She was a product of social and political forces that assembled after the First World War. Modernization adjusted the American life. Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern by Joshua Zeitz analyzes the people who created the image of the flapper. This work is an incorporation of narrative, statistics, and scholarly work that provide a distinct insight on the “New Woman.” Joshua Zeitz asserts the flapper was not a dramatic change from traditional American values but reflected the “modern” decade under mass media, celebrity, and consumerism.

In Breazeale’s text, “In Spite of Women”, he touches on how the magazine, Esquire, focuses on incorporating content that is solely directed to the attention of the heterosexual man. In the magazine, Breazeale states that it is an attempt to make men fantasize women only sexually which leaves men with the power and control that they believed that had lost post-depression era. Throughout Kenon Breazeale’s text, he shows how that for there to even be a male consumer, there must be women involved. So, while the magazine touched on things like food, apparel, and home décor, Esquire needed to incorporate erotic images of women in order to capture the attention of heterosexual males. In Breazeale’s text, his purpose is to focus on Esquire to emphasize men’s dominating nature over women in society. In my rhetorical analysis, I will concentrate on analyzing how Breazeale argues that Esquire magazine utilized erotic text, cartoons, and illustrations about women to place the consumer role on males.

In Jean Kilbourne’s essay, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, she paints a picture of repression, abuse, and objectification of women. Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. Throughout the essay she has images that depict women in compromising poses. These images are examples of how often we see women in dehumanizing positions in advertisements and how desensitized we have become. Kilbourne implores us to take the media more seriously. She is putting a microscope on society and showing that the objectification of women is acceptable.

The chapter, From Rosie to Lucy, by James West Davidson and Mark Hamilton Lytle, is about how the feminine mystique changed drastically from the era of WWII to the era of the baby boom. The shift was attributed to men’s influence on the women through fashion trends, magazines, and TV shows. The main purpose of the chapter is to show that the propaganda through TV and society affected individuals, and more specifically the feminine mystique.

Pretty Woman displays our fascination of “fetishism” of the commodity-form on multiple levels. We have the relatively straightforward case of prostitution, for instance, where sex and the woman's

Feminist ideas are used throughout this story in both explicit and implicit ways to help describe the gender roles placed upon females in the 1950s. “That figure was a garish blond showgirl, a Hollywood ‘sexpot’ of no interest to intellectuals”. (Page 79) The author explicitly includes the

When it was written in 1925, Gentlemen Prefer Blondes, by Anita Loos was heralded as a tremendous novel. It was seen as cutting edge and insightful, yet somewhat risqué in its portrayal of Lorelei Lee and her escapades. I can see how this may have been thought at that time, seeing as how women were looked at in such a different way then they are currently. The fact that a women with as little know-how as Lorelei can manipulate men the way that she does, leaves no question as to who is the superior gender in Loos’ mind. While the books is quite amusing, and does have many strengths, if it is looked at in the context of women’s struggles with issues such as domesticity, sexuality and socioeconomic standing it seems less and less like such

When they arrive at the toy store, Sylvia struggles with the "new" class consciousness that is surfacing in her by attacking the values of high-end consumerism. While Sugar, Rosie, and Big Butt are having

Frederick Lewis Allen, in his famous chronicle of the 1920s Only Yesterday, contended that women’s “growing independence” had accelerated a “revolution in manners and morals” in American society (95). The 1920s did bring significant changes to the lives of American women. World War I, industrialization, suffrage, urbanization, and birth control increased women’s economic, political, and sexual freedom. However, with these advances came pressure to conform to powerful but contradictory archetypes. Women were expected to be both flapper and wife, sex object and mother. Furthermore, Hollywood and the emerging “science” of advertising increasingly tied conceptions of femininity to

Brett is the picture perfect image of the post-war generation transformation of values in relation to gender. In the roaring twenties, Brett embraces her freedom; she is the typical roaring twenties lady, with a boyish haircut, and both the drinking and sexual promiscuity of a man. Her infatuation with money and her interaction with money and other values is interesting, as she interacts indirectly through means of drinks, meals, clothing articles, trips, and sexual affairs. What makes Brett most interesting is that she herself is a value amongst men, giving her body, companionship, and friendship to Jake, Mike, and her many suitors. As the theme of the importance of money continues, some may wonder how Brett is included in such a money-thirsty group when she herself doesn’t spend much of a dime; this is because her primary man,

In her essay she relates the rise of feminist consciousness in the 1960s to numerous changes in American society, especially the rise of other protest movements. Echols said, “On September 7, 1968, the sixties came to that most apple-pie of American institutions, the Miss America Pageant” (Echols, 308). The reason she said this was because one hundred women’s liberation activists descended upon Atlantic City to protest the pageant’s promotion of physical attractiveness as the primary measure of women’s worth. From there, the protestors set up a “Freedom Trash Can” and filled it with high-heeled shoes, bras, girdles, hair curlers, false eyelashes, typing books, and representative copies of Cosmopolitan, Playboy, and Ladies Home Journal. They wanted to burn the contents but couldn’t because of the laws for bonfires on the boardwalk. Also, word had been leaked to the press that there would be a symbolic bra-burning. However, there were no bras burnt that day. But the image of the bra-burning, militant feminists remains part of our popular mythology about the women’s liberation movement. The Miss America demonstration represents an important moment in the history of the sixties as well as the women’s movement (Echols, 309-310).

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack