Week 6 Assignment
Elite Nail Polish: Marketing Plan
Sandra Lee-Sartor
05/16/2016
Master of Business Administration
Partial Fulfillment in the Requirements for MKT 500
Strayer University
Elite Nail Polish: Marketing Plan
Branding Strategy
Elite Nail Polish believes beauty is not only on the outside but in the inside as well. You make informed choices about your body and the things that surround us. This is the reason we pledge to stay authentic with you when it comes to thing that are and are not included in our product. We believe that our customers should have the purest components and honesty from the beginning. The components listed are common in traditional nail polish. It is critical to read the ingredient list and make a knowledgeable decision. Elite Polish purposes is to safeguard your beauty inside and out. Elite Polish is 5-FREE, NON-TOXIC, HYPO-ALLERGENIC, PREGNANCY-SAFE, CHILDREN-SAFE and generally healthy. What does 5-free mean? Its polish that eliminates these harmful ingredients: “Formaldehyde (or formaldehyde derivates), DBP (dibutyl phthalate), Camphor and Parabens”. (lovelivehealth 2015) There is no way that nail polish can be produced totally organic and all natural ingredients possibly one day, we have made an honest effort to make certain the components we do use are as nontoxic as available using current technologies.
The definition of Elite is “a select part of a group that is superior to the rest in terms of ability or qualities (Oxford 2016).”
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
The elite theory believes that a small group consisting of powerful people holds the most power, and that this power is independent of a state's democratic elections process. Elite theory argues either that democracy is in all unrealistic, or that democracy is not able to be achieved within capitalism. Within the elite theory not everyone is going to have the power when making decisions only the most powerful group. Overall meaning the elite theory can determine the trajectory of the society, and therefore the conditions which the members of that society must exist and function. When considering who’s interest does the elite theory compromise it would be hard to find an answer considering that all these groups work together to protect each other’s
It is evident through the peoples clothing that these are in fact members of the elite. Both men and women are clad in expensive, adorned clothing. They sit on the ground in their ornate clothes. While the clothing appears formal, the event does not.
An elite is considered as the few in any organization or society who have power. (pg. 1)
Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.
The term aristocracy comes from the Greek word aristos, meaning the best. Aristocracy therefore is roughly translated into meaning ‘rule by the best’ (Hooker R 1997). This encompasses the ideas of an aristocratic society. Within Plato’s book, The Republic, he outlines the basis of an aristocratic society being split into three groups. Socrates describes them as being the gold, silver and bronze or iron (Plato 380 BC). Though the gold class rules over the others it is not considered and more valuable than the others classes. Whether someone was a warrior or a blacksmith they all had a key job to uphold within society and none were considered above an others for things like status and wealth, unlike that of an oligarchic society. In an aristocracy people are placed into careers and hierarchies almost from birth, normally, but
While different gatherings employ and impact the United States, the elite are the most equipped for doing as such. Their capacity to remain the most dissolvable socio-prudent class is unparalleled
The Elite theory best helps explain another form of government being the Judicial Branch. The Judicial Branch of government is the technical term for the Supreme Court and the Supreme Court is the highest level of court and is looked as the interpreters of the Constitution. Their soul job is to help clarify the Constitution when parts of the Constitution aren’t so clear. The Supreme Court is made up of nine judges selected personally by the President and are approved by Congress. None of this is done by any outside group, you could argue however that other people somehow influence the opinion of one person or the other on a certain decision but overall very clearly this form of government is ran by elites. Although this branch is run by Elites that does not necessarily mean it should be ran that way. The Supreme Court is suppose to be the interpreter of the Constitution and it is said by Marshall, in the case Mabury vs. Madison, that the constitution is the “"the fundamental and paramount law of the nation.” This leaving the question to: Why would you want someone deciding the law of this nation when they aren’t even elected by the people they are running? Since the people are not involved in this
The Elite theory describes government in three different parts. The composed of corporate, political, and military leaders. C. Wright Mills would rank their importance in that order. Even if there importance is not all the same. For the Elite theory to work correctly "The leading men in each of the three domains of power- the warlords, the corporation chieftains, the political directorate-tend to come together to form the elite of America." This explains that all three parts most work together or else the system just will not work. The development of anything that happens in the government must coincidence the interests among them.
It is completely unacceptable that one cannot be part of the “elite” because he or she was left to fate.
The power elite, or upper class, obtain their power not just from their money: their status is hereditary and preserved through history. Class itself cannot be defined without mentioning gender and race, as the majority of the upper class consists of white men. Those two axes of inequality mask the
Formaldehyde is a known to be a human carcinogen. (Ntp.nies.nih.gov..,2016). This agent is used as a preservative and is a cancer causing agent. Product labels do not state if formaldehyde is present, even though the manufacturers use this to prevent mold and bacteria from growing and spoiling the products. The FDA does not restrict the amount of formaldehyde that can be present in cosmetics sold in the U.S. (Facts. G...Concern, C.. & Preservatives. F., 2016). According to the Food and Drug Administrations (FDA), 1 in 5 cosmetic products contain formaldehyde. A caution proclamation on products may be listed when some unsafe ingredients may be existent. For example, ingredients may be safe in products such as lotions when washed off your skin, but not safe when left on the skin for hours. Another example is ingredients that are safe for use on the hair or nails may be unsafe when used on skin or near the
The definition of high status we went with followed Henrich and Gil-White's definition for prestige, that they explain is a type of status; " Prestige... refers to status granted to individuals who are recognized and respected for their skills, success
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
The elite is the selected few but does not reflex the needs of the masses