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Elite Nail Polish : Marketing Plan

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Week 6 Assignment
Elite Nail Polish: Marketing Plan
Sandra Lee-Sartor
05/16/2016
Master of Business Administration
Partial Fulfillment in the Requirements for MKT 500
Strayer University
Elite Nail Polish: Marketing Plan
Branding Strategy
Elite Nail Polish believes beauty is not only on the outside but in the inside as well. You make informed choices about your body and the things that surround us. This is the reason we pledge to stay authentic with you when it comes to thing that are and are not included in our product. We believe that our customers should have the purest components and honesty from the beginning. The components listed are common in traditional nail polish. It is critical to read the ingredient list and make a knowledgeable decision. Elite Polish purposes is to safeguard your beauty inside and out. Elite Polish is 5-FREE, NON-TOXIC, HYPO-ALLERGENIC, PREGNANCY-SAFE, CHILDREN-SAFE and generally healthy. What does 5-free mean? Its polish that eliminates these harmful ingredients: “Formaldehyde (or formaldehyde derivates), DBP (dibutyl phthalate), Camphor and Parabens”. (lovelivehealth 2015) There is no way that nail polish can be produced totally organic and all natural ingredients possibly one day, we have made an honest effort to make certain the components we do use are as nontoxic as available using current technologies.
The definition of Elite is “a select part of a group that is superior to the rest in terms of ability or qualities (Oxford 2016).”

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