Ellen Degeneres Analysis

LGBT representation is a touchy subject, and Amy is one of the few brave enough to explore the topic. However, she left more than a few holes in her argument, biting off more than she could chew. Her position on the misrepresentation of bisexuals in TV was ineffective at persuading her audience, because of her lack of concrete evidence, misdirection of audiences, and contradictory statements.

In the past, JCP had, on average, one price campaign every day. The stores were full of sale signs and retail rise was getting out of control. JCP partnered with numerous exclusive collaborations which was hoped to bring about an expansion for the firm. However, due to the economic slump, the oversaturation of the market, and an expected lack of quality in the goods from the consumer perspective, JCPenney’s success was degrading in contrast to its competitors. (Sloan, 2010).

Oprah Winfrey is a very successful woman. She started her life in a small home that had absolutely no electricity or running water. She came from nothing which made her work so much harder and gave her motivation to be the woman she is today. Oprah never really thought about what she wanted to do with her life until she entered a beauty pageant at the age of 17. She was asked what she aspired to be when she grew up and knew that she wanted to be different than all the other girls she was competing against. They wanted to be nurses and teachers, she wanted to be a TV journalist and it just so happens that journalism is the career path she followed as an adult. Oprah fits Maslow’s criteria of self-actualization because she is a selfless person who over the course of life has gained wisdom and insight through all the experiences she has faced both good and bad , allowing her to reach an ideal level of self-wellness.

Starting as a receptionist at a tanning salon, Colbie Caillat became an uprising artist. It all begins when she was eleven years old. She picked up singing and playing guitar in order to express herself. As everything progress, Colbie started writing her own lyrics. She recorded herself and her friend helped Colbie deliver her messages in her music on the Internet. Colbie friend started posting her music on Myspace to share her wonderful voice and powerful lyrics. Four months later, Colbie had more than 44 million hits on her music. It all escalated from there. According to Ellen’s interview with Colbie Caillat on the talk show “ The Ellen Show”. Colbie Caillat love writing song about herself dealing with women generally. About women insecurities, imperfections, self-confidences, and higher expectations as a woman in today’s society, Colbie told Billboard Magazine. That’s where the empowering song “Try” was written to be. An expression of how women should be more happy with their natural beauty verse being unhappy with their given looks.

3) JC Penney can also widen its target market and introduce a line for teens. Another approach JC Penney can use is by being more attentive to customer needs.

The uprising of gay and lesbian entertainment in shows such as “Will & Grace,” Showtime series “Queer As Folk” and “The L Word,” has overthrown the former cookie cutter husband and wife TV series. Gay and lesbian affairs in the media emerged quickly after the coming out of Ellen Degeneres in her hit sitcom, “Ellen.” The comedian now has her own daytime talk show, achieving mainstream popularity for obvious reasons: she’s funny, down-to-earth, and openly gay. In earlier decades homosexuality was previously limited to a closet of taboos, where no one knew about it, and no one admitted to it. Primetime programming would never house a show in which gay men and lesbian women openly discussed their sex lives and sexual preferences, nor a show that based its entire plotline on gay and lesbian couples.

Ellen DeGeneres states, “I'm not an activist; I don't look for controversy. I'm not a political person, but I'm a person with compassion. I care passionately about equal rights. I care about human rights. I care about animal rights.”(“Ellen DeGeneres Quotes.”). Ellen is a popular television host that isn’t afraid to express her opinion to the public. She knows that people do not need to have a high education in equality to understand the every person deserves to be seen and treated equally. People can still take a stand and make a difference simply by supporting a cause. Imagine being discriminated against for something one cannot control, such as their sex. Many people had faced this, until someone decided to take charge. The Equal rights Amendment was supposed to protect oneself from this type of discrimination. A lot has had to happen just to get this amendment up and running to be introduced. The equal rights Amendment has a long history and can be linked to many famous writings, which makes it easily relatable to almost everyone.

CEO Johnson’s time with JC Penney’s was short lived and only lasted 17 months. The three core processes of business that he ignored was People, Strategy, and Operations. From the people aspect, he missed several key details. Johnson just assumed that people thought JC Penney’s prices were too high, so he lowered them and quit having sells (Tuttle, 2013). He also drove customers that had been shopping there for years away. With too many changes happening at one time, loyal customers did not agree with the changes and started shopping elsewhere.

Historically, J. C. Penney’s strength had been communicating the relationship between quality and value, in a way that the customer could understand. J. C. Penney lost this connection when we

The intensity of rivalry and the threat of substitutes are strong components for J.C. Penney to consider as they continue to strive for increased revenue and market share. Their two primary competitors are Macy’s and Kohl’s, both of whom have fiercely competitive strategies to be strong retail operations. For instance, while Macy’s offers a multitude of promotional deals and is working hard to choose products based upon demographics and geographic segmentation, Kohl’s is attempting to reduce their inventory levels and improve their marketing strategies in order to become a stronger competitor in the department store segment of the retail industry. In order to compete with their competitors, J.C. Penney aims to focus on their previously successful promotions and home department segmentations by bringing in new reputable designers in order to attract a larger customer base. Due to the fact that the intensity of rivalry and threat of substitutes are both moderately strong in the retail department store industry, J.C. Penney ought to be diligent in their implementation of strategies in order to achieve success in the retail business.

On April 14, 1997, Ellen comes out on the cover of Time making her the first openly gay TV star. Since the news of Ellen being gay was released, a record of 42 million people listened to Ellen’s “comes out” show. Although with her great success, religious groups protested the show. ABC cancelled Ellen in 1998. In 2001, after the cancellation of her show, Ellen made a new show called, The Ellen Show.

Ellen has had big accomplishment in her lifetime from only starting at the age of 19. In all she has been in 5 successful movies and 5 successful tv shows. She has won over 60 awards/honors and over 100 nominations. Some of her most memorable award are outstanding talk show host which she has 5 time in a row. Another memorable award is is Choice Comedian which she won 6 times. The last memorable award was Best Voice Over For a Animated Movie that she won for the movie of Finding Nemo. She has wrote 3 books about herself. Her first book was called My Point… And I Do Have One that people didn’t really think would sell but actually was a big hit. second book that was even more of a success called The Funny Thing Is. Ellen’s last book was a huge

JC Penney had to undergo and withstand several competitive issues to include changing of brand image, selling strategy and marketing strategy. JC Penney also had to account for Environmental Factors to include: a population that continued to age and also unemployment rates. JC Penney tried to influence customers by portraying an everlasting sale. No matter how hard JC Penney tried to market their products, if people didn’t

DeGeneres is best positioned to break out from the talk show pack when Ms. Winfrey leaves the stage. Why? Because her hour-long show is upbeat and inspirational, two traits that appeal to daytime’s core female audience, according to the studies, which TV executives rely on as they make decisions. Equally important, the 52-year-old Ms. DeGeneres is seen as relaxed and relatable. Already, she is seen as more likable than Ms. Winfrey, according to the Q Scores Company, which measures consumer preferences. (Stelter, 2010)

J.C. Penney is one of the leading retailers in the United States gives, and therefore, has a well known name and band of loyal customers. A recent report on J.C. Penney Corporation, Inc. states strengths that JC Penney Co. has compared to competing corporations. J.C. Penney’s focuses on customer service to keep them coming back. They developed a training focusing on putting the customer first. The training is enhancing the Associate Engagement scores which continue to translate into enhanced customer service. They provide a JCP Rewards loyalty program, which has over 4 million customers. They believe that outstanding customer service will drive customers to spend more and shop more often than an average customer. They also have private and exclusive brands such as Sephora and American Living. In 2008 private and exclusive brands together accounted for approximately 50 percent of their annual sales – the highest penetration in private and exclusive