Elmina Corporation Case Study

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

In today’s companies, the analytics software plays the important role and guides the future activities to a great extent.

In spite of very huge data, reports, files, large investments made in web analytics, firms find it difficult to make business decisions. Many business leaders underlined the need to invest in people, but none have spelled it how much could be invested on the tools and people. Kaushik (Blog at kaushik.net) found and developed a rule for investment on tools and analyst to solve the problems in arriving at business decisions to become successful in business. He named it as 10/90 rule for web analytics success.

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

When choosing a web analytic program or software you most take into consideration a couple of things. For instance, is it understandable, affordable and usable. A web analytic is like getting grades. It is constantly giving you grades and feedback on how you are doing online. Without some certain web analytic program it would be like being lost in the middle of the woods with no compass. Imagine having no idea where society is located, how would you know which way to go. Web analytic is like the compass directing you in which way improvement need to be made. How else would you determine according to Brain Clifton things like “is the visitor experience a good one, encouraging engagement, repeat visits, and sales, or are visitors bouncing off your website after viewing a single page?” (Clifton, 2012). These are all very important things that can help improve your online marketing and the effectiveness of your website. Online business owners if not on board with this should start soon.

In order to collect data on consumers using the internet, businesses include cookies, web beacons, e-tags, and various other tools on their sites (“Getting to know you”, 2014). These tools allow businesses to track consumers across the internet while collecting data on them. A website not only includes these tools from the business that created the site, but also from third-party data brokers. Data brokers collect the same information about users as the business that owns the site. Additionally, data brokers

In the opening chapters of Web Analytics 2.0, Kaushik dives into the new practices and purposes of web analytics and the basics of clickstream success. Likewise, in Google Analytics the authors introduce the subject of Google Analytics as a free web analytic tool; they describe what it is, and how to use it. Web Analytics is a procedure in which web data is collected, measured, analyzed, and reported. It is used by organizations to perform quantitative and qualitative analysis on the website of itself and its’ competitors (Ledford, Tyler & Teixeira, 2010). This is done to develop the efforts and outcomes of the online experience that both current and prospective customers will have (Kaushik, 2012). Web analytics can be performed for

Web Analytics tools like Google Analytics provide a myriad of metrics that users can benefit from in order to enhance their business capabilities. These tools enable users to measure a broad range of web data from visitors, bounce rates, page views, conversion rates to dashboards, custom reports, and goals. It can be sometimes confusing to make sense from all the web data obtained. Some users utilize basic features of the web analytics tools and some others utilize complex features to crunch the data based on the specific business requirements. Sometimes users spend superabundant time to analyze complex data that really has not value.

Web analytics is how companies and firms are using technologies to track the behavior of visitors to websites designed to show information, sell products and services, and present a superior brand that meets their targeted customers’ needs. Companies have been unhappy with their marketing functions for almost as long as they have been in existence, because their ability to track the success of their marketing efforts has always been insufficient, or even better, non-existent. The emergence of the World Wide Web and the Internet and everything that is now done online digitally has changed all that, because digital tracking was now possible.

[2] Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. - Wikipedia

Web analytics is the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software is to measure how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site 's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site. Web analytics software is used to check whether the site pages are working properly or not.

In this case study, we are defining a scenario as a client where Trade Me which is New Zealand’s giant and how online auction & transaction is improvised by using Web Analytics. Clients site usability and experience is enhance by applying the science and Web analytics methodology. It is a science in light of the fact that it utilizes statistics, data mining systems, and a methodological process. Online marketing deals with huge web investigation for the validation and verification purpose that reduces cybercrime, hence Web Analytics Maturity Model makes it more precise, straightforward and accomplished to define variables that can be implemented in online transactions. While we focus on the certifiable state of Trade Me business for the majority of the part, the future will totally regard the benefits of the business investigation & system streamlining that are outside the area of web advancing.

In this paper, we describe how TCS is competing on analytics and applying it in its operations, how efficiently it is providing analytics as a service to its customers worldwide. We also talk about how TCS is using analytics to gain a competitive advantage, in what manner it is benefitting internally and externally from application of analytics and their progress so far.

Usage of Web Analytics Tools like Google Analytics or any: To collect /track the metrics and used for further analysis of the website.