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Elvis Presley's Coca-Col A Classical Icon

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Since the 1890’s, Coca Cola has been extremely successful, has obtained billions of dollars in profit, and has grown into a huge icon around the world. When the company was founded in Atlanta, Georgia, they have continuously attempted to incorporate American values into their products within their advertisements. In 2008, Coca Cola published an advertisement that reflected American icons throughout the mid-1900s. The purpose of the ad is to show the buyers of this product that Coca Cola will never go out of style because it is seen as a classical icon throughout American history. Through the designer’s choice of text, color scheme, and images, the company portrays itself as an American classic. The advertisement was created to sell any of the Coca Cola products as well as the idea that the brand is an American classic that will “never go out of style.” By incorporating traditional American icons …show more content…

The brand typically uses popular bands and musicians that the citizens of the United States have grown to love. In the bottom right of the advertisement is one of the most influential musicians in America, Elvis Presley. Elvis is known as “the king of rock n’ roll,” a name rightfully given to him because he introduced the country to a new style of music and created a whole new era in the music industry. The use of the Beatles and the Rolling Stones reminds the customers of how the company has evolved with the bands. Although both of them originated in England, they helped Elvis introduce and spark the era of rock n’ roll in America. All three of these musicians became huge icons in the music industry with their music known and appreciated worldwide. Marilyn Monroe and Audrey Hepburn are both Hollywood actresses that have made appearances in multiple classic American movies. Both women are role models whom many women look up to and

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