Despite the emphasis placed almost daily on social media marketing, email marketing in the real estate world still leads the way when it comes to converting leads to actual clients. Emphasis on converting. While social media platforms like Facebook are important tools to have in your marketing arsenal, they do better to engage and keep your followers informed on a consistent basis. But when it comes to making that pivotal decision to sell, it’s email marketing that wins more.
So what’s the meat and potatoes of a good email marketing campaign?
Have a Plan
It’s a good idea to have a strategy when it comes to email marketing. First and foremost, your email should be timely. If you just sold a home and want to encourage leads to sell theirs,
…show more content…
You can do this by asking a question that your email will answer, stating a shocking statistic or using a (little) bit of humor. The goal is to play to emotions and either answering or even creating a need that compels the reader to keep going.
Style It Out
You don’t want to take away from your message and images, so creating a simple email and using a tried-and-true template through your email platform can help you devise an attractive and organized email that people will like to read and interact with. Make sure you use consistent fonts and sizing, highlight headers in bold and, in general, make it easy for your reader to navigate. You can start with a simple header with your logo that includes your image (using the one on your website is simple and will help streamline your branding across all of your marketing). A good use of white space makes it clean and easy to read.
Create Value
Your email should be worth reading, so state it prominently, from the beginning of your email (subject line) until the end (call to action). Plainly state it in the email (i.e. don’t dance around it). Have someone read your email before sending to see if they understand the value that you are offering. If they don’t get it, go back to the drawing board until your message is clear, succinct and compelling. Some key ideas for the value your email can provide:
Timely
Important
Emotional
Beneficial
Newsworthy
What do you specifically hope that your reader will get out of your
As a real estate agent, your financial success depends on building and maintaining a network of prospective clients. And according to Mr. Tijerino many of these relationships have to be maintained. “Without Communication there’s no money, so you have to go out there and start meeting new people always!” in real estate Communicating with people seems to be the key to be successful real estate agent. It is certainly key to keep in contact with your buyers as a real estate agent but Mr. Tijerino told me it’s not always about you talking you also have to be a good listening, he told me one of the most important skills in involving real estate is to listen
For every email that’s being composed, you must remember to always put a subject or topic in the subject section. This will let the receiver know exactly what the email is going to be about. Once you’ve finished your email, you should always make sure there’s a signature at the end.
9. 1. The email subject line is one of the most important parts of an email message because it helps recipients decide which messages to read and when to read them. To capture your audience's attention, make your subject lines informative and compelling. Go beyond simply describing or classifying your message; for example, "July sales results" accurately describes the content of the message, but "July sales results: good news and bad news" is more intriguing.
There area plenty of strategies out there, but I would recommend getting the right real estate agent by your side because they understand all the intricacies of the market. The other compelling strategies include making your self accessible and exploiting the internet to your advantage.
Have a single purpose with a clear call-to-action - What do you want the student to do after reading your direct mail? Each piece of direct mail you send should have a single purpose and a clear action that you want the student to take. Some options include signing up for a newsletter, taking a tour, or speaking with a recruiter.
No special tools or equipment are needed, as the Internet offers design tools specifically for this purpose. In addition, the person responsible for creating the mailing can make use of web-based programs that allow him or her to import a mailing list and print and send the materials to the targeted audience. There is no need to use an outside company when creating the mailing, as everything one needs to do so on their own is easily accessed via a computer and Internet connection.
This was a slower approach, but so was our sales cycle. With an average deal size of $300k, we need to be more strategic. Our deals are not closed with one email. Right away our team realized this was not going to work, but as young sales reps nobody voiced a strong opinion against the approach or spoke up about the possible negatives associated with mass emailing. The problems we saw right away included inaccurate contact information, emailing non-decision makers, and a cookie cutter approach that was not resonating with the market. We also ran into internal problems. Due to the inaccurate info, an a few occasions we reached out to current clients. This was telling the clients that we do have stuff together. As a company, we should know each client and give them the respect of not mass emailing them with a prospective client message. A classic example of when mass emailing goes bad as described by Kolondy, C. (2014), is when Shutterfly, a popular photo-printing website, sent out an email to many website members congratulating them on the birth of their new child. This was an issue because many of the recipients did not recently give birth and in some circumstances were single
It is not that I am not aware of writing mails to professors or while responding to an email, but I making sure to be more professional while writing them. I am making sure all addresses and names are correct, and consider who read and proof read them before sending and not to be in a hurry. I know that people will judge me the way I write a mail and I wish to concentrate on such small things in creating a positive impression about
The knowledge I gained regarding writing proper emails is something I will utilize throughout my whole business career. Knowing specific actions such as not dropping salutations when speaking to a senior employee, and being specific in the email when recommending times to meet are very important in shaping one’s career. Overall, all of this when implemented makes the communication process between the sender and receiver very smooth and pleasant.
"Keep the above information in mind when creating a marketing strategy and developing direct mailing products. The goal is to obtain the highest return on investment for the company's marketing efforts, and every day direct mail is of great help in achieving this goal. Contact us today to discuss your plans, and we'll work to ensure you accomplish what you are setting out to do," Levack states.
The competition in your industry is fierce and you need to continually find innovative new ways for presenting promotional messages to your target market audience. Your marketing practices need to serve a dual purpose of capturing the attention of that audience while also giving you a competitive advantage that makes you stand out in the crowd in the process. One way to accomplish this goal is by combining powerful marketing words with a direct mail campaign.
Personalize – make your email personal, as a minimum you should use the person’s name. Including the name in the subject works well too.
Clear subject headings make everyone's lives easier, helping with prioritizing, filing, cataloging, cross-referencing, and retrieval. Samantha Miller states that you should keep your subjects short because “A complete sentence will betray you as an email beginner, and many e-mail programs cut off a subject after forty characters…A few words, or one well-selected one are best.” (Miller 3). Keep your message focused. If a new topic is introduced it should be under a separate message with a new subject heading. Try to keep in mind that writing styles may cause some messages to come across as sounding abrupt or even antagonistic when that is not the intention of the sender. Take time to read and fully comprehend what has been written before you reply, especially if the message provokes a strong emotional response. One important thing when you think that you might provoke a strong response is to avoid flaming. Flaming is an inflammatory remark or message. As a result as David Harris
“Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone's job description, from the receptionist to the board of directors.”
Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Email marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email marketing campaign that will help you reach your target.