Email Marketing Of The Real Estate World

960 Words Nov 11th, 2015 4 Pages
Despite the emphasis placed almost daily on social media marketing, email marketing in the real estate world still leads the way when it comes to converting leads to actual clients. Emphasis on converting. While social media platforms like Facebook are important tools to have in your marketing arsenal, they do better to engage and keep your followers informed on a consistent basis. But when it comes to making that pivotal decision to sell, it’s email marketing that wins more.

So what’s the meat and potatoes of a good email marketing campaign?

Have a Plan
It’s a good idea to have a strategy when it comes to email marketing. First and foremost, your email should be timely. If you just sold a home and want to encourage leads to sell theirs, then don’t wait to send out an email about how you can similarly help them. Any new developments in the neighborhood that you are privy to and that leads should know about? Establish yourself as the area expert and share that information in your email. Or maybe you want to send a holiday-focused email that prepares sellers for the upcoming spring. Send them tips on how to use the downtime wisely.

Once you have a tentative schedule down of emails you’d like to send, keep notes handy for each on the message you want to deliver, collect tips and conduct interviews or start creating videos that you’d like to include.

Get Them to Open It
With hundreds of emails flooding inboxes every day, it’s important to capture the reader’s attention from…
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